License Global Original

AJ McLean, The Backstreet Boys
Streaming & TV
Changemakers: The Backstreet Boys’ AJ McLeanChangemakers: The Backstreet Boys’ AJ McLean
byMcKenna Morgan
May 31, 2024
4 Min Read
Funko POP!’s Bugs Bunny Gryffindor, Warner Bros.
Movies
Warner Bros. Brand Licensing in 2024 and 2025Warner Bros. Brand Licensing in 2024 and 2025
byIan Hart
May 31, 2024
3 Min Read
Jurassic World LEGO Fossil, NBCUniversal
Movies
NBCUniversal Brand Licensing in 2024 and 2025
NBCUniversal Brand Licensing in 2024 and 2025
May 31, 2024
|
3 Min Read
byIan Hart, Senior Digital Editor U.K. & EMEA
Squid Game: The Trials Experience, Netflix
Streaming & TV
Netflix Brand Licensing in 2024 and 2025
Netflix Brand Licensing in 2024 and 2025
May 30, 2024
|
4 Min Read
byIan Hart, Senior Digital Editor U.K. & EMEA
"Dune" LEGO Royal Atreides Ornithopter, LEGO, Legendary Entertainment
Movies
Legendary Entertainment Brand Licensing in 2024 and 2025
Legendary Entertainment Brand Licensing in 2024 and 2025
May 30, 2024
|
3 Min Read
byIan Hart, Senior Digital Editor U.K. & EMEA
Unicorn Academy toys by Spin Master
Toys & Games
Spin Master on Fan-First Brand Extension
Spin Master on Fan-First Brand Extension
May 29, 2024
|
5 Min Read
byBen Roberts, Content Director
Collectable figures from Fallout, McFarlane Toys
Streaming & TV
Amazon MGM Studios Brand Licensing in 2024 and 2025
Amazon MGM Studios Brand Licensing in 2024 and 2025
May 29, 2024
|
4 Min Read
byBen Roberts, Content Director
Elcan Diesendruck with Walt Disney, or just Walt, as the story goes, Redibra
Entertainment
Redibra: A Milestone Anniversary
Redibra: A Milestone Anniversary
May 28, 2024
|
7 Min Read
byAmanda Cioletti, Vice President, Content and Strategy
Robosen Transformers Grimlock Auto-Converting robot, Hasbro
Trends and Insights
Brands Built on Play
Brands Built on Play
May 28, 2024
|
14 Min Read
byBen Roberts, Content Director
Sonic the Hedgehog waffle maker.
Entertainment
SEGA: Blue Blur and Beyond
SEGA: Blue Blur and Beyond
May 28, 2024
|
5 Min Read
byMcKenna Morgan, Content Editor
“Godzilla vs. Kong” Escape Room, Legendary Entertainment.
Entertainment
Special Report: Movie and Streaming Brand Licensing Trends
Special Report: Movie and Streaming Brand Licensing Trends
May 28, 2024
|
5 Min Read
byIan Hart, Senior Digital Editor U.K. & EMEA
WildBrain’s “Strawberry Shortcake"
Streaming & TV
The Changing Pace of Screen Time with WildBrain
The Changing Pace of Screen Time with WildBrain
May 27, 2024
|
5 Min Read
byBen Roberts, Content Director
MLBPI x Framed Caps
Baseball
MLB Players: Success in the Big Leagues
MLB Players: Success in the Big Leagues
May 27, 2024
|
6 Min Read
byJane Neal, Content Editor
(l-r) Alison Neill, Kim Miller, Jeremy Tucker, Veronica Hart
Licensing Expo
Marketing Specialists Discuss the Future of Licensing at Licensing Expo
Marketing Specialists Discuss the Future of Licensing at Licensing Expo
May 23, 2024
|
2 Min Read
byAlex Markovich., Content Editor
Ciarán Coyle, LMCA
Corporate Brands
Live at Licensing Expo: A Conversation with LMCA
Live at Licensing Expo: A Conversation with LMCA
May 23, 2024
byPatricia DeLuca, McKenna Morgan
Zack Kass
Licensing Expo
Image Highlights from Day 3 at Licensing Expo 2024
Image Highlights from Day 3 at Licensing Expo 2024
May 23, 2024
|
7 Slides
byLicense Global, Content Editor
The Magic Wheelchair reveal with SEGA
Licensing Expo
Magic Wheelchair Reveal at Licensing Expo 2024
Magic Wheelchair Reveal at Licensing Expo 2024
May 23, 2024
|
1 Min Read
byAlex Markovich., Content Editor
Ben Roberts, License Global
Trends and Insights
License Global Spotlights Gaming, Fashion and Food Among 2025 Growth Categories
License Global Spotlights Gaming, Fashion and Food Among 2025 Growth Categories
May 23, 2024
|
3 Min Read
byLicense Global, Content Editor
Zack Kass
Licensing Expo
AI Strategy Simplified: Charting AI’s Journey from Humble Beginnings to Technological Transformation
AI Strategy Simplified: Charting AI’s Journey from Humble Beginnings to Technological Transformation
May 23, 2024
|
2 Min Read
byMcKenna Morgan, Content Editor
Licensing Expo 2024 Show Dailies - Day 3
Licensing Expo
Licensing Expo 2024 Show Dailies - Day 3
Day 3 of the official Show Dailies for Licensing Expo 2024.
Licensing Expo 2024 Show Dailies - Day 3
Day 3 of the official Show Dailies for Licensing Expo 2024.
James Ngo, Legendary Entertainment
Movies
Live at Licensing Expo: A Conversation with Legendary Entertainment
Live at Licensing Expo: A Conversation with Legendary Entertainment
May 23, 2024
byMcKenna Morgan, Content Editor
The Magic Wheelchair reveal with SEGA
Licensing Expo
Image Highlights from Day 2 at Licensing Expo 2024
Image Highlights from Day 2 at Licensing Expo 2024
May 22, 2024
|
10 Slides
byLicense Global, Content Editor
Paris Hilton.
Licensing Expo
Paris Hilton Reveals New Franchise at Licensing Expo 2024
Paris Hilton Reveals New Franchise at Licensing Expo 2024
May 22, 2024
|
2 Min Read
byAlex Markovich., Content Editor
Is Podcasting Where the Next Hit Franchise Will Come From? Keynote at Licensing Expo
Licensing Expo
How Podcasting Takes on Licensing
How Podcasting Takes on Licensing
May 22, 2024
|
2 Min Read
byBarbara Smith , Digital Editor
Licensing Expo 2024 Show Dailies - Day 2
Licensing Expo
Licensing Expo 2024 Show Dailies - Day 2
Day 2 of the official Show Dailies for Licensing Expo 2024.
Licensing Expo 2024 Show Dailies - Day 2
Day 2 of the official Show Dailies for Licensing Expo 2024.
Josh Simon, Netflix
Streaming & TV
Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix
May 22, 2024
byAmanda Cioletti, McKenna Morgan
Casey Collins, Hasbro
Toys & Games
Live at Licensing Expo: A Conversation with Hasbro
Live at Licensing Expo: A Conversation with Hasbro
May 22, 2024
byBarbara Smith , McKenna Morgan
Melissa Segal, The Jim Henson Company
Character
Live at Licensing Expo: A Conversation with The Jim Henson Company
A Conversation with The Jim Henson Company
May 21, 2024
byBarbara Smith , McKenna Morgan
Sean Gorman, Cloudco Entertainment
Entertainment
Live at Licensing Expo: A Conversation with Cloudco Entertainment
A Conversation with Cloudco Entertainment
May 21, 2024
byAmanda Cioletti, McKenna Morgan
Licensing Expo Fun Run on the morning of day 1, License Global
Licensing Expo
Image Highlights from Day 1 at Licensing Expo 2024
Image Highlights from Day 1 at Licensing Expo 2024
May 21, 2024
|
13 Slides
byLicense Global, Content Editor
“Video Games: Driving Billions to Play” keynote at Licensing Expo
Video Games
Licensing Opens up a Platform for Video Games to Reach Large and Engaged Audiences
Licensing Opens up a Platform for Video Games to Reach Large and Engaged Audiences
May 21, 2024
|
3 Min Read
byIan Hart, Senior Digital Editor U.K. & EMEA
Licensing Expo 2024 Show Dailies - Day 1
Licensing Expo
Licensing Expo 2024 Show Dailies - Day 1
Day 1 of the official Show Dailies for Licensing Expo 2024.
Licensing Expo 2024 Show Dailies - Day 1
Day 1 of the official Show Dailies for Licensing Expo 2024.
Liz Wain.
Art & Design
10 Minutes With … Wain’s World on What’s Trending for Art Licensing
10 Minutes With … Wain’s World on What’s Trending for Art Licensing
May 20, 2024
|
4 Min Read
byBarbara Smith , Digital Editor
LaTasha Fontenot.
Character
10 Minutes With ... B-Row on Centering Mental Health for Kids
10 Minutes With ... B-Row on Centering Mental Health for Kids
May 20, 2024
|
2 Min Read
byBarbara Smith , Digital Editor
Anissa Fiore.
Licensing Expo
10 Minutes with … Pleywell on New Kids’ IP
10 Minutes with … Pleywell on New Kids’ IP
May 17, 2024
|
3 Min Read
byBarbara Smith , Digital Editor
Latest News

Latest Video

25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Kate Spade’s M&Ms collection
Food & Beverage
What’s Cooking in Food and Beverage Licensing?
What’s Cooking in Food and Beverage Licensing?

Dec 9, 2024

“Harry Potter: Magic at Play” in Chicago.
Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment

Dec 9, 2024

Dolly Beauty
Trends and Insights
Ready for their Close-Up: A Look at Celebrity Beauty Lines
Ready for their Close-Up: A Look at Celebrity Beauty Lines

Dec 9, 2024

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Movies

‘Wicked:’ A Product Campaign that Defies Gravity

Fashion

The Gen Z Fashion Report

Rankings and Lists

The Influentials 2024

Toys & Games

The License Global Toy Forecast 2025

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