Toys & Games
The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.
Sam Ferguson, Jazwares
Brand Licensing Europe25 Years of Brand Licensing Europe: A Conversation with Jazwares25 Years of Brand Licensing Europe: A Conversation with Jazwares
Sam Ferguson, senior vice president, global licensing, Jazwares, talks the explosive growth of Squishmallows and how it has mastered the licensee game.
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