Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

May 26, 2022

Toys ‘R’ Us Launches Geoffrey's World Tour

Toys "R" Us has unveiled plans for Geoffrey's World Tour, the brand's first global marketing campaign to launch in June. 

Jazwares Makes Licensing Expo Debut with Squishmallows

May 25, 2022

Milo and friends.

Bandai to Launch First Ever ‘Milo’ Toy Range

May 25, 2022

MGA Entertainment Announces Co-Branded Collectible Collaboration with L.O.L. Surprise! and Hershey’s, Mike & Ike’s, PEZ and More

May 25, 2022

The Squadron Starfighter Class Jedi Luke Skywalker’s X-Wing.

Jazwares Announces ‘Star Wars’ Toy Line

May 23, 2022

The Unknown Subject board game.

Playmonster Partners with ViacomCBS to Launch ‘Criminal Minds’ Game

May 23, 2022

A BIGFOOT arcade game.

Toys & Games Bigfoot 4x4 Makes Monster Impact at Licensing Expo

May 23, 2022

Transforming 'Hey Duggee' Space Rocket.

Toys & Games New Licensees Join ‘Hey Duggee’ Licensing Program

May 20, 2022

Toys & Games Barry & Jason Reveal How Licensing Brings Games to Life

May 20, 2022

A Hoonigan RC Car.

Toys & Games Hoonigan Taps Flybar for Master Toy License

May 20, 2022

"Bluey" characters.

Toys & Games BBC Studios Expands ‘Bluey’ Global Licensing Program

May 19, 2022

Corporate Brands Evolution USA to Assist Gel Blaster, Black Angus in Licensed IP Acquisitions

May 19, 2022

Promotional image for "Lellobee City Farm.'

Toys & Games Moonbug Entertainment Names Just Play as Master Toy Licensee

May 19, 2022

Sanjay Luthra

Toys & Games Mattel Promotes Sanjay Luthra to Executive Vice President and Managing Director for EMEA

May 19, 2022

Toys & Games License Global’s May Issue is Here

May 18, 2022

The "Starry Night" LEGO set.

Toys & Games MoMA and LEGO Collaborate for ‘Starry Night’ Set

May 18, 2022

Toys & Games Rich Paul Joins Funko Board of Directors

May 18, 2022

Toys & Games Moose Toys Signs Global Licensing Agreement for DreamWorks Animation’s ‘Trolls’

May 18, 2022

The nine new board members for WiT.

Toys & Games Women in Toys Announces the Appointment of Nine Board Members

May 18, 2022

Toys & Games Crayola: Unleashing Creativity

May 17, 2022

Streaming and TV Cyber Group Studios Names United Smile Global Master Toy Licensee for ‘Gigantosaurus’

May 17, 2022

Promotional Image for "Dino Ranch"

Licensing Expo 2022 Boat Rocker Signs Simba Dickie for ‘Dino Ranch’

May 16, 2022

The Bingo Wackadoo watch

Toys & Games VTech Announces ‘Bluey’ Toys in Latest Expansion of Its Preschool Line

May 16, 2022

Bicycle playing cards.

Toys & Games Cartamundi: It’s in the Cards

May 16, 2022

The Pop Mart and Addams Family Collab, featuring Cousin Itt, Mortica Addams, Wednesday Addams and more.

Toys & Games Pop Mart Launches Skullpanda x ‘The Addams Family’ Series

May 13, 2022

Characters from "Spellbound"

Toys & Games PMI Partners with Skydance Animation for 'Spellbound' Consumer Products

May 12, 2022

The Lego Transformers Optimus Prime set, displayed in robot mode.

Toys & Games The LEGO Group, Hasbro Unite for Transformers Optimus Prime Set

May 12, 2022

The three RuPaul Little People figures featuring RuPaul in two full drag looks and one formal look.

Toys & Games RuPaul is Coming to the World of Fisher-Price

May 11, 2022

Toys & Games Moose Toys Appoints SVP Global and U.S. Marketing

May 9, 2022

Toys & Games Hasbro, Nintendo Reveal New Monopoly Jr. ‘Super Mario’ Edition Game

May 6, 2022

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