Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

Steven Ekstract Viewpoint column for License Global
Trends and Insights
Toys Brands Expand into MediumsToys Brands Expand into Mediums

Licensing helps extend the toy industry’s reach into new mediums.

bySteven Ekstract
Dec 5, 2024
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1 Min Read
The cover of “Funko Fusion” for PlayStation 5.
Entertainment
Exploring the FunkoverseExploring the Funkoverse
byGianna Rosenbach
Dec 5, 2024
1 Min Read
License Global December 2024 issue
License Global Magazine
'Wicked' Takes Over License Global's December Issue!'Wicked' Takes Over License Global's December Issue!
Dec 5, 2024
Barbie Cutie Reveal Care Bears Series, Mattel, Cloudco Entertainment
Toys & Games
Barbie, Care Bears Unveil the Cutie Reveal Care Bears SeriesBarbie, Care Bears Unveil the Cutie Reveal Care Bears Series
byLicense Global
Dec 4, 2024
1 Min Read
LEGO Technic Oracle Red Bull Racing RB20 F1 Car
Toys & Games
Oracle Red Bull Racing Builds New Partnership With LEGOOracle Red Bull Racing Builds New Partnership With LEGO
byLicense Global
Dec 3, 2024
1 Min Read
Map of Rohan flag, Warner Bros. Discovery
Movies
Warner Bros. Discovery Releases ‘Lord of the Rings: War of the Rohirrim' MerchWarner Bros. Discovery Releases ‘Lord of the Rings: War of the Rohirrim' Merch
byLicense Global
Dec 2, 2024
1 Min Read
Gundam Card Game, Bandai Card Games
Toys & Games
Gundam Card Game Set for Launch
Gundam Card Game Set for Launch
Dec 2, 2024
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1 Min Read
byLicense Global, Content Editor
Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Dec 2, 2024
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1 Min Read
byAlex Markovich, Sponsored Content Editor
Peppa Pig x LEGO
Toys & Games
The License Global Toy Forecast 2025
The License Global Toy Forecast 2025
Dec 1, 2024
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1 Min Read
byBen Roberts, Content Director
Danger Mouse and Penfold, Boat Rocker
Streaming & TV
Boat Rocker Recruits new Partners for ‘Danger Mouse,’ ‘Count Duckula’ and ‘Rainbow’
Boat Rocker Recruits new Partners for ‘Danger Mouse,’ ‘Count Duckula’ and ‘Rainbow’
Nov 29, 2024
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1 Min Read
byLicense Global, Content Editor
“Halo: Flashpoint” from Mantic Games
Entertainment
Mantic Games Launches “Halo: Flashpoint” Tabletop Game
Mantic Games Launches “Halo: Flashpoint” Tabletop Game
Nov 27, 2024
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1 Min Read
byLicense Global, Content Editor
Relatable logo
Toys & Games
Relatable Releases Expanded What Do You Meme? Game with Trisha Paytas
Relatable Releases Expanded What Do You Meme? Game with Trisha Paytas
Nov 26, 2024
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1 Min Read
byLicense Global, Content Editor
Rubik's Run on Roblox, Spin Master
Video Games
Spin Master, The Gang Launch ‘Rubik's Run’ on Roblox
Spin Master, The Gang Launch ‘Rubik's Run’ on Roblox
Nov 26, 2024
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1 Min Read
byLicense Global, Content Editor
WNBA collection, ghostwrite.
Basketball
ghostwrite Partners with NBA and WNBA for Collectible Toy Line
ghostwrite Partners with NBA and WNBA for Collectible Toy Line
Nov 25, 2024
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1 Min Read
byLicense Global, Content Editor
Formula 1 LEGO range.
Toys & Games
Formula 1 Full LEGO Range Revealed
Formula 1 Full LEGO Range Revealed
Nov 25, 2024
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1 Min Read
byLicense Global, Content Editor
KFC Limited-Edition Build-A-Bear Collection, Build-A-Bear Workshop
Toys & Games
Build-A-Bear, KFC Release Limited-Edition Collection
Build-A-Bear, KFC Release Limited-Edition Collection
Nov 25, 2024
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1 Min Read
byLicense Global, Content Editor
Rita Moreno Barbie doll, Mattel
Toys & Games
Barbie Honors Actress Rita Moreno with Tribute Doll
Barbie Honors Actress Rita Moreno with Tribute Doll
Nov 22, 2024
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1 Min Read
byLicense Global, Content Editor
Deddy Bears logo
Entertainment
Deddy Bears Enter the Metaverse Through Roblox
Deddy Bears Enter the Metaverse Through Roblox
Nov 22, 2024
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1 Min Read
byLicense Global, Content Editor
Madballs 40th Anniversary Toy Relaunch, Cloudco Entertainment
Toys & Games
Cloudco, Hunter Products Mark Madballs 40th Anniversary with Toy Relaunch
Cloudco, Hunter Products Mark Madballs 40th Anniversary with Toy Relaunch
Nov 21, 2024
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1 Min Read
byLicense Global, Content Editor
Maria Tallchief Barbie, Mattel
Toys & Games
Barbie Honors Prima Ballerina Maria Tallchief with Inspiring Women Doll
Barbie Honors Prima Ballerina Maria Tallchief with Inspiring Women Doll
Nov 20, 2024
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1 Min Read
byLicense Global, Content Editor
"Harry Potter" x MINISO UK
Movies
MINISO Releases Harry Potter Collection
MINISO Releases Harry Potter Collection
Nov 20, 2024
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1 Min Read
byLicense Global, Content Editor
Entertainment
First Bo Diddley ‘The Originator’ Bobbleheads Unveiled
First Bo Diddley ‘The Originator’ Bobbleheads Unveiled
Nov 20, 2024
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1 Min Read
byLicense Global, Content Editor
Crazy Aaron's logo, Surge Brands
Toys & Games
Surge Brands Appointed Global Licensing Agent for the Crazy Aaron’s Brand
Surge Brands Appointed Global Licensing Agent for the Crazy Aaron’s Brand
Nov 19, 2024
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1 Min Read
byLicense Global, Content Editor
Barbie Baking Bundle, Mattel
Food & Beverage
I’m The Chef Too! Launches Barbie Baking Kits
I’m The Chef Too! Launches Barbie Baking Kits
Nov 18, 2024
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1 Min Read
byLicense Global, Content Editor
Imagination Island experience at FAO Schwarz in New York City, Schleich
Retail News & Trends
Schleich Unveils Imagination Island Experience at FAO Schwarz in NYC
Schleich Unveils Imagination Island Experience at FAO Schwarz in NYC
Nov 15, 2024
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1 Min Read
byLicense Global, Content Editor
Bullseye Craft lager and session lager and hand-cooked crisps, Bully Beer & Crisps
Streaming & TV
Bulldog Enters its Second Decade Licensing Darts Brand 'Bullseye'
Bulldog Enters its Second Decade Licensing Darts Brand 'Bullseye'
Nov 15, 2024
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1 Min Read
byLicense Global, Content Editor
“The Muppet Christmas Carol” Dog Toy Collection, BARK, Disney
Pets
BARK, Disney Launch 'The Muppet Christmas Carol' Dog Toy Collection
BARK, Disney Launch 'The Muppet Christmas Carol' Dog Toy Collection
Nov 15, 2024
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1 Min Read
byLicense Global, Content Editor
Monopoly: LeBron James Luxury Edition, Hasbro, Nike
Toys & Games
Monopoly: LeBron James Luxury Edition Announced by Hasbro, Nike
Monopoly: LeBron James Luxury Edition Announced by Hasbro, Nike
Nov 15, 2024
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1 Min Read
byLicense Global, Content Editor
Harry Potter Funko POP Yourself, Funko, Warner Bros. Discovery
Toys & Games
Funko, Warner Bros. Discovery Unveil Custom Harry Potter Funko POP! Yourself Collaboration
Funko, Warner Bros. Discovery Unveil Custom Harry Potter Funko POP! Yourself Collaboration
Nov 14, 2024
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1 Min Read
byLicense Global, Content Editor
'Miffy Story Time Collection' Comes to Yoto’s Audio Platform, Yoto
Entertainment
'Miffy Story Time Collection' Comes to Yoto’s Audio Platform
'Miffy Story Time Collection' Comes to Yoto’s Audio Platform
Nov 14, 2024
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1 Min Read
byLicense Global, Content Editor
"Sesame Street" Learn and Play American Dream, Sesame Workshop
Toys & Games
‘Sesame Street’ Learn & Play Set to Open at American Dream
‘Sesame Street’ Learn & Play Set to Open at American Dream
Nov 13, 2024
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1 Min Read
byLicense Global, Content Editor
Tetris 40 years logo, The Tetris Company
Video Games
Tetris Brand Extends 40th Anniversary Celebration with New Activations
Tetris Brand Extends 40th Anniversary Celebration with New Activations
Nov 13, 2024
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1 Min Read
byLicense Global, Content Editor
Squishmallows Bean Bag Chairs, Jazwares, PM&J
Home
PM&J Launches Squishmallows Bean Bag Chairs
PM&J Launches Squishmallows Bean Bag Chairs
Nov 13, 2024
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1 Min Read
byLicense Global, Content Editor
Monopoly: Pokémon Edition Board Game
Toys & Games
Monopoly Releases Harry Potter and Pokémon Games
Monopoly Releases Harry Potter and Pokémon Games
Nov 13, 2024
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1 Min Read
byLicense Global, Content Editor
People of Play logo
Toys & Games
People of Play Announce Winners of the 2024 Toy & Game International Excellence Awards
People of Play Announce Winners of the 2024 Toy & Game International Excellence Awards
Nov 12, 2024
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1 Min Read
byLicense Global, Content Editor
Latest News

Latest Video

25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

“Wicked” stars, Cynthia Erivo and Ariana Grande, Universal Pictures
Movies
‘Wicked:’ A Product Campaign that Defies Gravity
‘Wicked:’ A Product Campaign that Defies Gravity

Dec 5, 2024

The Influentials logo
Entertainment
The Influentials Then and Now
The Influentials Then and Now

Dec 5, 2024

The cover of “Funko Fusion” for PlayStation 5.
Entertainment
Exploring the Funkoverse
Exploring the Funkoverse

Dec 5, 2024

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Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
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Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
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New Report: Deep Dive into Fashion Licensing
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Nov 13, 2024

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Fans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
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Sep 30, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplfies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Movies

‘Wicked:’ A Product Campaign that Defies Gravity

Fashion

The Gen Z Fashion Report

Rankings and Lists

The Influentials 2024

Toys & Games

The License Global Toy Forecast 2025

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