Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

Monopoly “Wicked” Edition
Entertainment
Monopoly ‘Wicked’ Edition LaunchesMonopoly ‘Wicked’ Edition Launches

Hasbro nabs “Wicked” license and reveals themed Monopoly.

byLicense Global
Sep 6, 2024
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1 Min Read
Marvel The Uncanny X-Men Pinball Games, Stern Pinball
Toys & Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball GamesStern Pinball Releases Marvel The Uncanny X-Men Pinball Games
byLicense Global
Sep 6, 2024
2 Min Read
NHRA x Hot Wheels
Toys & Games
NHRA, Hot Wheels Extend PartnershipNHRA, Hot Wheels Extend Partnership
byLicense Global
Sep 6, 2024
1 Min Read
Dungeons & Dragons x Dragon's Milk, New Holland Brewing
Food & Beverage
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & DragonsNew Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
byLicense Global
Sep 5, 2024
1 Min Read
Women In Toys, Licensing & Entertainment logo
Toys & Games
WiT Wonder Women Awards Honors Kitty Black PerkinsWiT Wonder Women Awards Honors Kitty Black Perkins
byLicense Global
Sep 5, 2024
1 Min Read
Peppa Pig x Smiggle, Smiggle, Hasbro
Toys & Games
Smiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes RangesSmiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes Ranges
byLicense Global
Sep 5, 2024
1 Min Read
Hot Wheels Skelesaurus
Location-Based Entertainment
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
Sep 4, 2024
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2 Min Read
byLicense Global
Chuck E. Cheese mystery egg toy, Bonkers Toys, Chuck E. Cheese
Toys & Games
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Sep 3, 2024
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1 Min Read
byLicense Global
Teletubbies, Heathside Trading, WildBrain CPLG
Streaming & TV
Heathside Trading, WildBrain CPLG to Launch 'Teletubbies' and 'Strawberry Shortcake' Products
Heathside Trading, WildBrain CPLG to Launch 'Teletubbies' and 'Strawberry Shortcake' Products
Sep 2, 2024
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1 Min Read
byLicense Global
NFL Pop! Yourself
Toys & Games
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Sep 2, 2024
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1 Min Read
byLicense Global
The Sidemen with “TOO FAR” and “SOCIAL LADDER” party games
Toys & Games
Sidemen Card Games 'Too Far' and 'Social Ladder' Set for Launch
Sidemen Card Games 'Too Far' and 'Social Ladder' Set for Launch
Sep 2, 2024
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2 Min Read
byLicense Global
Elphaba Squishmallow, Jazwares, Universal
Toys & Games
Jazwares, Universal Collab on ‘Wicked’ x Squishmallows
Jazwares, Universal Collab on ‘Wicked’ x Squishmallows
Sep 2, 2024
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1 Min Read
byLicense Global
Disney GUND Toothpick Collection
Entertainment
GUND Announces New Iconic Disney Characters
GUND Announces New Iconic Disney Characters
Sep 1, 2024
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1 Min Read
byLicense Global
Dobble Bundesliga 
Toys & Games
Zygomatic Studio Unveils Dobble Bundesliga
Zygomatic Studio Unveils Dobble Bundesliga
Aug 30, 2024
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1 Min Read
byLicense Global
LEGO “Super Mario: Mario Kart”
Entertainment
The LEGO Group Reveals ‘Super Mario: Mario Kart’ Sets
The LEGO Group Reveals ‘Super Mario: Mario Kart’ Sets
Aug 30, 2024
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3 Min Read
byLicense Global
"Bluey" Heeler Family Home Tile Town
Entertainment
Moose Toys Launches Playset, Tile Town
Moose Toys Launches Playset, Tile Town
Aug 29, 2024
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2 Min Read
byLicense Global
Spookley the Square Pumpkin merchandise.
Toys & Games
Holiday Hill Farm Reveals Spookley Merch from Oriental Trading
Holiday Hill Farm Reveals Spookley Merch from Oriental Trading
Aug 29, 2024
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1 Min Read
byLicense Global
MSCHF Hot Wheels Not Wheels
Entertainment
Mattel Creations and MSCHF Unveil Hot Wheels Not Wheels
Mattel Creations and MSCHF Unveil Hot Wheels Not Wheels
Aug 29, 2024
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1 Min Read
byLicense Global
SpongeBob SquarePants Carnival Anniversary Series
Entertainment
POP MART to Launch ‘SpongeBob SquarePants’ Carnival Anniversary Sets
POP MART to Launch ‘SpongeBob SquarePants’ Carnival Anniversary Sets
Aug 27, 2024
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1 Min Read
byLicense Global
Afro Goddess Warrior Plush
Toys & Games
AGC Toys Inks Deal with Beverly Hills Teddy Bear
AGC Toys Inks Deal with Beverly Hills Teddy Bear
Aug 27, 2024
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2 Min Read
byLicense Global
The Beatles x Loog Collection
Entertainment
The Beatles and Loog Launch Exclusive Guitar Bundles
The Beatles and Loog Launch Exclusive Guitar Bundles
Aug 26, 2024
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2 Min Read
byLicense Global
Blvck Paris x UNO deck
Toys & Games
Blvck Paris Gives UNO a Makeover
Blvck Paris Gives UNO a Makeover
Aug 26, 2024
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1 Min Read
byLicense Global
Wrangler x Hot Wheels Streetwear-Inspired Apparel
Fashion
Wrangler, Hot Wheels Launch Streetwear-Inspired Apparel
Wrangler, Hot Wheels Launch Streetwear-Inspired Apparel
Aug 23, 2024
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1 Min Read
byLicense Global
Kids Preferred x Peanuts partnership.
Toys & Games
Kids Preferred Announces 2025 Peanuts Partnership
Kids Preferred Announces 2025 Peanuts Partnership
Aug 22, 2024
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2 Min Read
byLicense Global
"Wednesday" inspired Monster High dolls.
Entertainment
Mattel Unveils New Wednesday Adams Collection
Mattel Unveils New Wednesday Adams Collection
Aug 22, 2024
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1 Min Read
byLicense Global
Jared Wolfson, chief executive officer, Blue Marble
Toys & Games
Blue Marble Appoints Consumer Products Veteran as CEO
Blue Marble Appoints Consumer Products Veteran as CEO
Aug 22, 2024
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1 Min Read
byLicense Global
CwaZyBean Aliens new line
Toys & Games
CwaZyLeigh CreaTions Wins Award, Expands Plush Line
CwaZyLeigh CreaTions Wins Award, Expands Plush Line
Aug 22, 2024
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1 Min Read
byLicense Global
Ms. Rachel toy collection
Entertainment
Spin Master Reveals Ms. Rachel Toy Collection
Spin Master Reveals Ms. Rachel Toy Collection
Aug 21, 2024
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1 Min Read
byLicense Global
Deddy Bears logo
Toys & Games
New Licensing Partners Announced for Deddy Bears
New Licensing Partners Announced for Deddy Bears
Aug 20, 2024
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2 Min Read
byLicense Global
UNO Car Party, Mattel
Toys & Games
Mattel, AirConsole and BMW Group Announce UNO Car Party!
Mattel, AirConsole and BMW Group Announce UNO Car Party!
Aug 20, 2024
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2 Min Read
byLicense Global
Miffy, Kids Preferred logos
Character
Miffy Joins Kids Preferred with Plush and Infant Playthings
Miffy Joins Kids Preferred with Plush and Infant Playthings
Aug 20, 2024
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2 Min Read
byLicense Global
Beyblade X, Bulldog Licensing
Toys & Games
Bulldog Licensing to Manage Licensing for Beyblade X
Bulldog Licensing to Manage Licensing for Beyblade X
Aug 19, 2024
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2 Min Read
byLicense Global
Play-Doh Marvel YouTube Series, Hasbro
Entertainment
Hasbro Announces New Play-Doh Marvel YouTube Series
Hasbro Announces New Play-Doh Marvel YouTube Series
Aug 16, 2024
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1 Min Read
byLicense Global
'Wet Hot American Summer' Funko Pop! Vinyl
Toys & Games
Funko Launches ‘Wet Hot American Summer’ Vinyl Figures
Funko Launches ‘Wet Hot American Summer’ Vinyl Figures
Aug 16, 2024
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1 Min Read
byLicense Global
Kids Preferred x Afro Unicorn partnership
Toys & Games
Kids Preferred Partners with Afro Unicorn
Kids Preferred Partners with Afro Unicorn
Aug 16, 2024
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1 Min Read
byLicense Global
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7 Min Read
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1 Min Read
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Licensing Resources
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1 Min Read

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Deadpool and Wolverine Collection, Rubies Masquerade
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4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
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Peppa Pig and Family dancing in their living room, Hasbro
Sponsored Content
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6 Min Read
Sep 24 - Sep 26, 2024
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The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

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Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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