Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

Sam Ferguson, Jazwares

Brand Licensing Europe

25 Years of Brand Licensing Europe: A Conversation with Jazwares 25 Years of Brand Licensing Europe: A Conversation with Jazwares

Sam Ferguson, senior vice president, global licensing, Jazwares, talks the explosive growth of Squishmallows and how it has mastered the licensee game.

byPatricia DeLuca, McKenna Morgan

Oct 3, 2024

Squishmallows x See's Candies logo, Jazwares

See’s Candies, Squishmallows Announce Co-Branded Gift Set See’s Candies, Squishmallows Announce Co-Branded Gift Set

byLicense Global

Oct 3, 2024

1 Min Read

Caravanserai Partners logo

Project First Taps Caravanserai Partners as Agent for ‘Leo the Truck’Project First Taps Caravanserai Partners as Agent for ‘Leo the Truck’

byLicense Global

Oct 3, 2024

1 Min Read

Safari Ltd., Mango Publishing Expand ‘Dino Dex’ with Toys, Games Safari Ltd., Mango Publishing Expand ‘Dino Dex’ with Toys, Games

byLicense Global

Oct 3, 2024

2 Min Read

Fisher-Price Little People Mean Girls Collector set

Fisher-Price Unveils ‘Mean Girls’ Little People Collector Set Fisher-Price Unveils ‘Mean Girls’ Little People Collector Set

byLicense Global

Oct 3, 2024

1 Min Read

MGA x BRATZ Logos, MGA Entertainment

MGA Launches Limited-Edition Bratz x ‘Mean Girls’ Collector Dolls MGA Launches Limited-Edition Bratz x ‘Mean Girls’ Collector Dolls

byLicense Global

Oct 2, 2024

3 Min Read

Monopoly: Sonic the Hedgehog Edition, Hasbro

Hasbro, Winning Moves Team Up for Versions of Classic Board Games

Hasbro, Winning Moves Team Up for Versions of Classic Board Games

byLicense Global

"Moana" doll, Mattel, Disney

Mattel Unveils Disney’s ‘Moana 2’ Collection

Mattel Unveils Disney’s ‘Moana 2’ Collection

byLicense Global

Mood Bears, Hunter Price

Mood Bears Partners with Hunter Price

Mood Bears Partners with Hunter Price

byLicense Global

Jacek Behnke, Trefl S.A

Brand Licensing Europe

25 Years of Brand Licensing Europe – A Conversation with Trefl S.A.

25 Years of Brand Licensing Europe – A Conversation with Trefl S.A.

byMcKenna Morgan

“Skibidi Toilet,” Bonkers Toys

‘Skibidi Toilet’ Enters the Toy Aisle

‘Skibidi Toilet’ Enters the Toy Aisle

byLicense Global

PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections

PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections

byLicense Global

‘Barbie: A Cultural Icon Exhibition,’ Milan, Mattel

Location-Based Entertainment

‘Barbie: A Cultural Icon Exhibition’ Launches in Milan

‘Barbie: A Cultural Icon Exhibition’ Launches in Milan

byLicense Global

The Lumistella Company Brings The Elf on the Shelf Santaverse to the U.K.

The Lumistella Company Brings The Elf on the Shelf Santaverse to the U.K.

byLicense Global

Hot Wheels x Aston Martin

Automotive & Cars

Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer

Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer

byLicense Global

“Bluey” Build-A-Bear collection.

‘Bluey’ Makes Debut at Build-A-Bear Workshop

‘Bluey’ Makes Debut at Build-A-Bear Workshop

byLicense Global

Unicorn Academy headphones, Spin Master

Spin Master: Inspiring Imagination

Spin Master: Inspiring Imagination

byMcKenna Morgan

Barbie flip phone, Mattel, Human Mobile Devices

Sponsored Content

Barbie at 65: An Icon Reimagined

Barbie at 65: An Icon Reimagined

byLicense Global

Josh Silverman, Mattel

25 Years of Brand Licensing Europe: A Conversation with Mattel

25 Years of Brand Licensing Europe: A Conversation with Mattel

byMcKenna Morgan

Monster High Fashion Dolls, Mattel

Sponsored Content

‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines

‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines

byLicense Global

Squishmallows x Crocs

Squishmallows, Crocs Release Collaboration

Squishmallows, Crocs Release Collaboration

byLicense Global

Transformers x LEGO Bumblebee, Hasbro, The LEGO Company

Transformers … More than Meets the Eye

Transformers … More than Meets the Eye

byMcKenna Morgan

Hot Wheels Let’s Race, Mattel

Sponsored Content

Mattel’s Hot Wheels are on Fire

Mattel’s Hot Wheels are on Fire

byLicense Global

Sesame Street ReActions fan collectible figures

Sesame Workshop Expands Multigenerational Brand Licensing Activities in Europe

Sesame Workshop Expands Multigenerational Brand Licensing Activities in Europe

byLicense Global

LEGO Sonic the Hedgehog and Miles Tails Prower, The LEGO Group, SEGA

Trends and Insights

Brands at Play: The Resilience of Toys and Games

Brands at Play: The Resilience of Toys and Games

“Polly Pocket: Adventures in Rio”

Mattel Television Studios Announces Animated Polly Pocket Special

Mattel Television Studios Announces Animated Polly Pocket Special

byLicense Global

Poison Ivy Harley Quinn Barbie dolls, Warner Bros. Discovery, Mattel

Barbie Celebrates Batman’s 85th Anniversary

Barbie Celebrates Batman’s 85th Anniversary

byLicense Global

Rubik’s x Doodles collab, Doodles, Spin Master

Doodles Inks Collab with Spin Master for Rubik’s Cube’s 50th Anniversary

Doodles Inks Collab with Spin Master for Rubik’s Cube’s 50th Anniversary

byLicense Global

Mara Verzé, Mattel

Mattel Names Mara Verzé Head of U.K. Consumer Products

Mattel Names Mara Verzé Head of U.K. Consumer Products

byLicense Global

2024 Wonder Women Award Winners, Women in Toys, Licensing & Entertainment

2024 Wonder Women Award Winners Announced

2024 Wonder Women Award Winners Announced

byLicense Global

Glinda’s Bubble Crown from The Noble Collection

The Noble Collection Announces ‘Wicked’ Merch

The Noble Collection Announces ‘Wicked’ Merch

byLicense Global

Ultimate Transforming Batmobile Playset, 2-in-1 Batman Playset with Exclusive Batman Figure and Glider

Warner Bros. Discovery Celebrates Batman’s 85th Anniversary with New Merch

Warner Bros. Discovery Celebrates Batman’s 85th Anniversary with New Merch

byLicense Global

Booksy Licensed Collectible Toys and Mini Books, PMI Kids

PMI Kids Introduces Booksy Licensed Collectible Toys with Mini Books

PMI Kids Introduces Booksy Licensed Collectible Toys with Mini Books

byLicense Global

Invincible: The Card Game

Skybound Tabletop Inks Partnership with Indie Boards & Cards

Skybound Tabletop Inks Partnership with Indie Boards & Cards

byLicense Global

Topps Expands Deal with Disney Consumer Products

Topps Expands Deal with Disney Consumer Products

byLicense Global

Subscribe and receive the latest news from the industry Article

Join 62,000+ members. Yes, it's completely free.