Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

The Loyal Subjects
Toys & Games
The Loyal Subjects Enters Licensing Deal with HasbroThe Loyal Subjects Enters Licensing Deal with Hasbro

New deal includes revised multi-property brands from the toy brand.

byLicense Global
Oct 10, 2024
|
3 Min Read
Hot Wheels Electric Karting Experience, Mattel
Location-Based Entertainment
Saudi Entertainment Ventures, Mattel Bring Hot Wheels Electric Karting to Saudi ArabiaSaudi Entertainment Ventures, Mattel Bring Hot Wheels Electric Karting to Saudi Arabia
byLicense Global
Oct 10, 2024
2 Min Read
Hot Wheels x F1, Mattel, Fomula 1
Toys & Games
Hot Wheels, F1 Announce Multiyear PartnershipHot Wheels, F1 Announce Multiyear Partnership
byLicense Global
Oct 10, 2024
2 Min Read
Toys and Colors Kaleidoscope City franchise, pocket.watch
Toys & Games
Pocket.watch Expands ‘Toys and Colors Kaleidoscope City’ Franchise with New Toy Line and Publishing ProductsPocket.watch Expands ‘Toys and Colors Kaleidoscope City’ Franchise with New Toy Line and Publishing Products
byLicense Global
Oct 8, 2024
2 Min Read
Wondery Kids, ‘Wow in the World’
Toys & Games
Wondery Kids, ‘Wow in the World’ Launch STEM ToysWondery Kids, ‘Wow in the World’ Launch STEM Toys
byLicense Global
Oct 8, 2024
2 Min Read
RHS and Gibson Games
Garden
Royal Horticultural Society, Gibsons Games Ink Licensing DealRoyal Horticultural Society, Gibsons Games Ink Licensing Deal
byLicense Global
Oct 7, 2024
2 Min Read
Roberto Stanichi, Mattel
Toys & Games
Mattel Promotes Roberto Stanichi to EVP, Hot Wheels
Mattel Promotes Roberto Stanichi to EVP, Hot Wheels
Oct 7, 2024
|
2 Min Read
byLicense Global
Caravanserai Partners logo
Streaming & TV
Project First Taps Caravanserai Partners as Agent for ‘Leo the Truck’
Project First Taps Caravanserai Partners as Agent for ‘Leo the Truck’
Oct 4, 2024
|
1 Min Read
byLicense Global
"Dino Dex"
Entertainment
Safari Ltd., Mango Publishing Expand ‘Dino Dex’ with Toys, Games
Safari Ltd., Mango Publishing Expand ‘Dino Dex’ with Toys, Games
Oct 4, 2024
|
2 Min Read
byLicense Global
Fisher-Price Little People Mean Girls Collector set
Entertainment
Fisher-Price Unveils ‘Mean Girls’ Little People Collector Set
Fisher-Price Unveils ‘Mean Girls’ Little People Collector Set
Oct 4, 2024
|
1 Min Read
byLicense Global
Sam Ferguson, Jazwares
Brand Licensing Europe
25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares
Oct 3, 2024
byPatricia DeLuca, McKenna Morgan
Squishmallows x See's Candies logo, Jazwares
Toys & Games
See’s Candies, Squishmallows Announce Co-Branded Gift Set
See’s Candies, Squishmallows Announce Co-Branded Gift Set
Oct 3, 2024
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1 Min Read
byLicense Global
MGA x BRATZ Logos, MGA Entertainment
Toys & Games
MGA Launches Limited-Edition Bratz x ‘Mean Girls’ Collector Dolls
MGA Launches Limited-Edition Bratz x ‘Mean Girls’ Collector Dolls
Oct 2, 2024
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3 Min Read
byLicense Global
"Moana" doll, Mattel, Disney
Toys & Games
Mattel Unveils Disney’s ‘Moana 2’ Collection
Mattel Unveils Disney’s ‘Moana 2’ Collection
Oct 2, 2024
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1 Min Read
byLicense Global
Monopoly: Sonic the Hedgehog Edition, Hasbro
Toys & Games
Hasbro, Winning Moves Team Up for Versions of Classic Board Games
Hasbro, Winning Moves Team Up for Versions of Classic Board Games
Oct 2, 2024
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1 Min Read
byLicense Global
Mood Bears, Hunter Price
Toys & Games
Mood Bears Partners with Hunter Price
Mood Bears Partners with Hunter Price
Oct 1, 2024
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1 Min Read
byLicense Global
Jacek Behnke, Trefl S.A
Brand Licensing Europe
25 Years of Brand Licensing Europe – A Conversation with Trefl S.A.
25 Years of Brand Licensing Europe – A Conversation with Trefl S.A.
Oct 1, 2024
byMcKenna Morgan
“Skibidi Toilet,” Bonkers Toys
Toys & Games
‘Skibidi Toilet’ Enters the Toy Aisle
‘Skibidi Toilet’ Enters the Toy Aisle
Oct 1, 2024
|
2 Min Read
byLicense Global
Hot Wheels logo
Fashion
PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections
PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections
Oct 1, 2024
|
1 Min Read
byLicense Global
‘Barbie: A Cultural Icon Exhibition,’ Milan, Mattel
Location-Based Entertainment
‘Barbie: A Cultural Icon Exhibition’ Launches in Milan
‘Barbie: A Cultural Icon Exhibition’ Launches in Milan
Oct 1, 2024
|
2 Min Read
byLicense Global
The Lumistella Company logo
Toys & Games
The Lumistella Company Brings The Elf on the Shelf Santaverse to the U.K.
The Lumistella Company Brings The Elf on the Shelf Santaverse to the U.K.
Sep 30, 2024
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4 Min Read
byLicense Global
Hot Wheels x Aston Martin
Automotive & Cars
Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer
Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer
Sep 27, 2024
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2 Min Read
byLicense Global
“Bluey” Build-A-Bear collection.
Character
‘Bluey’ Makes Debut at Build-A-Bear Workshop
‘Bluey’ Makes Debut at Build-A-Bear Workshop
Sep 26, 2024
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1 Min Read
byLicense Global
Unicorn Academy headphones, Spin Master
Toys & Games
Spin Master: Inspiring Imagination
Spin Master: Inspiring Imagination
Sep 26, 2024
|
8 Min Read
byMcKenna Morgan
Barbie flip phone, Mattel, Human Mobile Devices
Sponsored Content
Barbie at 65: An Icon Reimagined
Barbie at 65: An Icon Reimagined
Sep 26, 2024
|
3 Min Read
byLicense Global
Josh Silverman, Mattel
Toys & Games
25 Years of Brand Licensing Europe: A Conversation with Mattel
25 Years of Brand Licensing Europe: A Conversation with Mattel
Sep 25, 2024
byMcKenna Morgan
Monster High Fashion Dolls, Mattel
Sponsored Content
‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
Sep 25, 2024
|
2 Min Read
byLicense Global
Squishmallows x Crocs
Footwear
Squishmallows, Crocs Release Collaboration
Squishmallows, Crocs Release Collaboration
Sep 24, 2024
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1 Min Read
byLicense Global
Transformers x LEGO Bumblebee, Hasbro, The LEGO Company
Toys & Games
Transformers … More than Meets the Eye
Transformers … More than Meets the Eye
Sep 24, 2024
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11 Min Read
byMcKenna Morgan
Hot Wheels Let’s Race, Mattel
Sponsored Content
Mattel’s Hot Wheels are on Fire
Mattel’s Hot Wheels are on Fire
Sep 24, 2024
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2 Min Read
byLicense Global
Sesame Street ReActions fan collectible figures
Entertainment
Sesame Workshop Expands Multigenerational Brand Licensing Activities in Europe
Sesame Workshop Expands Multigenerational Brand Licensing Activities in Europe
Sep 23, 2024
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2 Min Read
byLicense Global
LEGO Sonic the Hedgehog and Miles Tails Prower, The LEGO Group, SEGA
Trends and Insights
Brands at Play: The Resilience of Toys and Games
Brands at Play: The Resilience of Toys and Games
Sep 20, 2024
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4 Min Read
byBen Roberts
“Polly Pocket: Adventures in Rio”
Entertainment
Mattel Television Studios Announces Animated Polly Pocket Special
Mattel Television Studios Announces Animated Polly Pocket Special
Sep 19, 2024
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1 Min Read
byLicense Global
Poison Ivy Harley Quinn Barbie dolls, Warner Bros. Discovery, Mattel
Toys & Games
Barbie Celebrates Batman’s 85th Anniversary
Barbie Celebrates Batman’s 85th Anniversary
Sep 18, 2024
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1 Min Read
byLicense Global
Rubik’s x Doodles collab, Doodles, Spin Master
Toys & Games
Doodles Inks Collab with Spin Master for Rubik’s Cube’s 50th Anniversary
Doodles Inks Collab with Spin Master for Rubik’s Cube’s 50th Anniversary
Sep 17, 2024
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2 Min Read
byLicense Global
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Halloween decorations
Trends and Insights
Spooky Season has Arrived, Earlier than EverSpooky Season has Arrived, Earlier than Ever
Oct 1, 2024
7 Min Read
The Influentials 2024, License Global
Entertainment
Send Your Nominations for License Global’s InfluentialsSend Your Nominations for License Global’s Influentials
Sep 30, 2024
2 Min Read
BLE 2024 Characters, Brand Licensing Europe
Brand Licensing Europe
Record-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in HistoryRecord-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in History
Sep 27, 2024
3 Min Read

Sponsored Content

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Sponsored Content
Fans Immerse Deeper into Hello Kitty’s Universe for Big CelebrationFans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Sep 30, 2024
4 Min Read
Barbie flip phone, Mattel, Human Mobile Devices
Sponsored Content
Barbie at 65: An Icon ReimaginedBarbie at 65: An Icon Reimagined
Sep 26, 2024
3 Min Read
Monster High Fashion Dolls, Mattel
Sponsored Content
‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
Sep 25, 2024
2 Min Read
Sep 24 - Sep 26, 2024
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License Global September 2024 issue

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The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

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Spin Master: Inspiring Imagination

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