Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

Bluey x Ty, BBC Studios
Toys & Games
BBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie BabiesBBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie Babies

The agreement is BBC Studios’ largest deal with Ty to date.

byLicense Global
Sep 11, 2024
|
1 Min Read
NFL Build-A-Bears
Toys & Games
Build-A-Bear Scores Partnership Deal with Kansas City ChiefsBuild-A-Bear Scores Partnership Deal with Kansas City Chiefs
byLicense Global
Sep 10, 2024
1 Min Read
Glinda’s Bubble Crown from The Noble Collection
Entertainment
The Noble Collection Announces ‘Wicked’ MerchThe Noble Collection Announces ‘Wicked’ Merch
byLicense Global
Sep 10, 2024
1 Min Read
NHRA x Hot Wheels
Toys & Games
NHRA, Hot Wheels Extend PartnershipNHRA, Hot Wheels Extend Partnership
byLicense Global
Sep 9, 2024
1 Min Read
Dungeons & Dragons LEGO Ideas, Hasbro, The LEGO Group
Toys & Games
10 Minutes With ... Hasbro on Strategizing and Planning for Key IP Milestones10 Minutes With ... Hasbro on Strategizing and Planning for Key IP Milestones
byIan Hart
Sep 9, 2024
11 Min Read
Monopoly “Wicked” Edition
Entertainment
Monopoly ‘Wicked’ Edition LaunchesMonopoly ‘Wicked’ Edition Launches
byLicense Global
Sep 6, 2024
1 Min Read
Marvel The Uncanny X-Men Pinball Games, Stern Pinball
Toys & Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball Games
Sep 6, 2024
|
2 Min Read
byLicense Global
Dungeons & Dragons x Dragon's Milk, New Holland Brewing
Food & Beverage
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
Sep 5, 2024
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1 Min Read
byLicense Global
Women In Toys, Licensing & Entertainment logo
Toys & Games
WiT Wonder Women Awards Honors Kitty Black Perkins
WiT Wonder Women Awards Honors Kitty Black Perkins
Sep 5, 2024
|
1 Min Read
byLicense Global
Peppa Pig x Smiggle, Smiggle, Hasbro
Toys & Games
Smiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes Ranges
Smiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes Ranges
Sep 5, 2024
|
1 Min Read
byLicense Global
Hot Wheels Skelesaurus
Location-Based Entertainment
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
Sep 4, 2024
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2 Min Read
byLicense Global
Chuck E. Cheese mystery egg toy, Bonkers Toys, Chuck E. Cheese
Toys & Games
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Sep 3, 2024
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1 Min Read
byLicense Global
Teletubbies, Heathside Trading, WildBrain CPLG
Streaming & TV
Heathside Trading, WildBrain CPLG to Launch 'Teletubbies' and 'Strawberry Shortcake' Products
Heathside Trading, WildBrain CPLG to Launch 'Teletubbies' and 'Strawberry Shortcake' Products
Sep 2, 2024
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1 Min Read
byLicense Global
NFL Pop! Yourself
Toys & Games
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Sep 2, 2024
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1 Min Read
byLicense Global
The Sidemen with “TOO FAR” and “SOCIAL LADDER” party games
Toys & Games
Sidemen Card Games 'Too Far' and 'Social Ladder' Set for Launch
Sidemen Card Games 'Too Far' and 'Social Ladder' Set for Launch
Sep 2, 2024
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2 Min Read
byLicense Global
Elphaba Squishmallow, Jazwares, Universal
Toys & Games
Jazwares, Universal Collab on ‘Wicked’ x Squishmallows
Jazwares, Universal Collab on ‘Wicked’ x Squishmallows
Sep 2, 2024
|
1 Min Read
byLicense Global
Disney GUND Toothpick Collection
Entertainment
GUND Announces New Iconic Disney Characters
GUND Announces New Iconic Disney Characters
Sep 1, 2024
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1 Min Read
byLicense Global
Dobble Bundesliga 
Toys & Games
Zygomatic Studio Unveils Dobble Bundesliga
Zygomatic Studio Unveils Dobble Bundesliga
Aug 30, 2024
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1 Min Read
byLicense Global
LEGO “Super Mario: Mario Kart”
Entertainment
The LEGO Group Reveals ‘Super Mario: Mario Kart’ Sets
The LEGO Group Reveals ‘Super Mario: Mario Kart’ Sets
Aug 30, 2024
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3 Min Read
byLicense Global
"Bluey" Heeler Family Home Tile Town
Entertainment
Moose Toys Launches Playset, Tile Town
Moose Toys Launches Playset, Tile Town
Aug 29, 2024
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2 Min Read
byLicense Global
Spookley the Square Pumpkin merchandise.
Toys & Games
Holiday Hill Farm Reveals Spookley Merch from Oriental Trading
Holiday Hill Farm Reveals Spookley Merch from Oriental Trading
Aug 29, 2024
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1 Min Read
byLicense Global
MSCHF Hot Wheels Not Wheels
Entertainment
Mattel Creations and MSCHF Unveil Hot Wheels Not Wheels
Mattel Creations and MSCHF Unveil Hot Wheels Not Wheels
Aug 29, 2024
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1 Min Read
byLicense Global
SpongeBob SquarePants Carnival Anniversary Series
Entertainment
POP MART to Launch ‘SpongeBob SquarePants’ Carnival Anniversary Sets
POP MART to Launch ‘SpongeBob SquarePants’ Carnival Anniversary Sets
Aug 27, 2024
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1 Min Read
byLicense Global
Afro Goddess Warrior Plush
Toys & Games
AGC Toys Inks Deal with Beverly Hills Teddy Bear
AGC Toys Inks Deal with Beverly Hills Teddy Bear
Aug 27, 2024
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2 Min Read
byLicense Global
The Beatles x Loog Collection
Entertainment
The Beatles and Loog Launch Exclusive Guitar Bundles
The Beatles and Loog Launch Exclusive Guitar Bundles
Aug 26, 2024
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2 Min Read
byLicense Global
Blvck Paris x UNO deck
Toys & Games
Blvck Paris Gives UNO a Makeover
Blvck Paris Gives UNO a Makeover
Aug 26, 2024
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1 Min Read
byLicense Global
Wrangler x Hot Wheels Streetwear-Inspired Apparel
Fashion
Wrangler, Hot Wheels Launch Streetwear-Inspired Apparel
Wrangler, Hot Wheels Launch Streetwear-Inspired Apparel
Aug 23, 2024
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1 Min Read
byLicense Global
Kids Preferred x Peanuts partnership.
Toys & Games
Kids Preferred Announces 2025 Peanuts Partnership
Kids Preferred Announces 2025 Peanuts Partnership
Aug 22, 2024
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2 Min Read
byLicense Global
"Wednesday" inspired Monster High dolls.
Entertainment
Mattel Unveils New Wednesday Adams Collection
Mattel Unveils New Wednesday Adams Collection
Aug 22, 2024
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1 Min Read
byLicense Global
Jared Wolfson, chief executive officer, Blue Marble
Toys & Games
Blue Marble Appoints Consumer Products Veteran as CEO
Blue Marble Appoints Consumer Products Veteran as CEO
Aug 22, 2024
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1 Min Read
byLicense Global
CwaZyBean Aliens new line
Toys & Games
CwaZyLeigh CreaTions Wins Award, Expands Plush Line
CwaZyLeigh CreaTions Wins Award, Expands Plush Line
Aug 22, 2024
|
1 Min Read
byLicense Global
Ms. Rachel toy collection
Entertainment
Spin Master Reveals Ms. Rachel Toy Collection
Spin Master Reveals Ms. Rachel Toy Collection
Aug 21, 2024
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1 Min Read
byLicense Global
Deddy Bears logo
Toys & Games
New Licensing Partners Announced for Deddy Bears
New Licensing Partners Announced for Deddy Bears
Aug 20, 2024
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2 Min Read
byLicense Global
UNO Car Party, Mattel
Toys & Games
Mattel, AirConsole and BMW Group Announce UNO Car Party!
Mattel, AirConsole and BMW Group Announce UNO Car Party!
Aug 20, 2024
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2 Min Read
byLicense Global
Miffy, Kids Preferred logos
Character
Miffy Joins Kids Preferred with Plush and Infant Playthings
Miffy Joins Kids Preferred with Plush and Infant Playthings
Aug 20, 2024
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2 Min Read
byLicense Global
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
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Mandalay Bay Resort, Las Vegas
Licensing Expo
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Sep 10, 2024
2 Min Read
Ben Roberts, content director, License Global, presenting his State of the Nation session at BLE 2023
Brand Licensing Europe
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Sep 4, 2024
7 Min Read
2024 Leading Licensees Report
Rankings and Lists
Final Week to Submit for the 2024 Leading Licensees ReportFinal Week to Submit for the 2024 Leading Licensees Report
Sep 5, 2024
1 Min Read

Sponsored Content

Deadpool and Wolverine Collection, Rubies Masquerade
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4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
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Jul 8, 2024
5 Min Read
Peppa Pig and Family dancing in their living room, Hasbro
Sponsored Content
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Jun 7, 2024
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Sep 24 - Sep 26, 2024
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The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

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Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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