Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

UFC, PMI to Launch Toy Collection UFC, PMI to Launch Toy Collection

PMI to bring the excitement of the Octagon home to UFC fans.

byLicense Global

Oct 14, 2024

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1 Min Read

Hot Wheels Electric Karting Experience, Mattel

Location-Based Entertainment

Saudi Entertainment Ventures, Mattel Bring Hot Wheels Electric Karting to Saudi Arabia Saudi Entertainment Ventures, Mattel Bring Hot Wheels Electric Karting to Saudi Arabia

byLicense Global

Oct 11, 2024

2 Min Read

The Loyal Subjects

The Loyal Subjects Enters Licensing Deal with Hasbro The Loyal Subjects Enters Licensing Deal with Hasbro

byLicense Global

Oct 10, 2024

3 Min Read

Hot Wheels x F1, Mattel, Fomula 1

Hot Wheels, F1 Announce Multiyear Partnership Hot Wheels, F1 Announce Multiyear Partnership

byLicense Global

Oct 10, 2024

2 Min Read

Toys and Colors Kaleidoscope City franchise, pocket.watch

Pocket.watch Expands ‘Toys and Colors Kaleidoscope City’ Franchise with New Toy Line and Publishing Products Pocket.watch Expands ‘Toys and Colors Kaleidoscope City’ Franchise with New Toy Line and Publishing Products

byLicense Global

Oct 8, 2024

2 Min Read

Wondery Kids, ‘Wow in the World’

Wondery Kids, ‘Wow in the World’ Launch STEM Toys Wondery Kids, ‘Wow in the World’ Launch STEM Toys

byLicense Global

Oct 8, 2024

2 Min Read

RHS and Gibson Games

Royal Horticultural Society, Gibsons Games Ink Licensing Deal

Royal Horticultural Society, Gibsons Games Ink Licensing Deal

byLicense Global

Roberto Stanichi, Mattel

Mattel Promotes Roberto Stanichi to EVP, Hot Wheels

Mattel Promotes Roberto Stanichi to EVP, Hot Wheels

byLicense Global

Project First Taps Caravanserai Partners as Agent for ‘Leo the Truck’

Project First Taps Caravanserai Partners as Agent for ‘Leo the Truck’

byLicense Global

"Dino Dex"

Safari Ltd., Mango Publishing Expand ‘Dino Dex’ with Toys, Games

Safari Ltd., Mango Publishing Expand ‘Dino Dex’ with Toys, Games

byLicense Global

Fisher-Price Little People Mean Girls Collector set

Fisher-Price Unveils ‘Mean Girls’ Little People Collector Set

Fisher-Price Unveils ‘Mean Girls’ Little People Collector Set

byLicense Global

Sam Ferguson, Jazwares

Brand Licensing Europe

25 Years of Brand Licensing Europe: A Conversation with Jazwares

25 Years of Brand Licensing Europe: A Conversation with Jazwares

byPatricia DeLuca, McKenna Morgan

See’s Candies, Squishmallows Announce Co-Branded Gift Set

See’s Candies, Squishmallows Announce Co-Branded Gift Set

byLicense Global

MGA x BRATZ Logos, MGA Entertainment

MGA Launches Limited-Edition Bratz x ‘Mean Girls’ Collector Dolls

MGA Launches Limited-Edition Bratz x ‘Mean Girls’ Collector Dolls

byLicense Global

"Moana" doll, Mattel, Disney

Mattel Unveils Disney’s ‘Moana 2’ Collection

Mattel Unveils Disney’s ‘Moana 2’ Collection

byLicense Global

Monopoly: Sonic the Hedgehog Edition, Hasbro

Hasbro, Winning Moves Team Up for Versions of Classic Board Games

Hasbro, Winning Moves Team Up for Versions of Classic Board Games

byLicense Global

Mood Bears, Hunter Price

Mood Bears Partners with Hunter Price

Mood Bears Partners with Hunter Price

byLicense Global

Jacek Behnke, Trefl S.A

Brand Licensing Europe

25 Years of Brand Licensing Europe – A Conversation with Trefl S.A.

25 Years of Brand Licensing Europe – A Conversation with Trefl S.A.

byMcKenna Morgan

“Skibidi Toilet,” Bonkers Toys

‘Skibidi Toilet’ Enters the Toy Aisle

‘Skibidi Toilet’ Enters the Toy Aisle

byLicense Global

PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections

PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections

byLicense Global

‘Barbie: A Cultural Icon Exhibition,’ Milan, Mattel

Location-Based Entertainment

‘Barbie: A Cultural Icon Exhibition’ Launches in Milan

‘Barbie: A Cultural Icon Exhibition’ Launches in Milan

byLicense Global

The Lumistella Company Brings The Elf on the Shelf Santaverse to the U.K.

The Lumistella Company Brings The Elf on the Shelf Santaverse to the U.K.

byLicense Global

Hot Wheels x Aston Martin

Automotive & Cars

Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer

Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer

byLicense Global

“Bluey” Build-A-Bear collection.

‘Bluey’ Makes Debut at Build-A-Bear Workshop

‘Bluey’ Makes Debut at Build-A-Bear Workshop

byLicense Global

Unicorn Academy headphones, Spin Master

Spin Master: Inspiring Imagination

Spin Master: Inspiring Imagination

byMcKenna Morgan

Barbie flip phone, Mattel, Human Mobile Devices

Sponsored Content

Barbie at 65: An Icon Reimagined

Barbie at 65: An Icon Reimagined

byLicense Global

Josh Silverman, Mattel

25 Years of Brand Licensing Europe: A Conversation with Mattel

25 Years of Brand Licensing Europe: A Conversation with Mattel

byMcKenna Morgan

Monster High Fashion Dolls, Mattel

Sponsored Content

‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines

‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines

byLicense Global

Squishmallows x Crocs

Squishmallows, Crocs Release Collaboration

Squishmallows, Crocs Release Collaboration

byLicense Global

Transformers x LEGO Bumblebee, Hasbro, The LEGO Company

Transformers … More than Meets the Eye

Transformers … More than Meets the Eye

byMcKenna Morgan

Hot Wheels Let’s Race, Mattel

Sponsored Content

Mattel’s Hot Wheels are on Fire

Mattel’s Hot Wheels are on Fire

byLicense Global

Sesame Street ReActions fan collectible figures

Sesame Workshop Expands Multigenerational Brand Licensing Activities in Europe

Sesame Workshop Expands Multigenerational Brand Licensing Activities in Europe

byLicense Global

LEGO Sonic the Hedgehog and Miles Tails Prower, The LEGO Group, SEGA

Trends and Insights

Brands at Play: The Resilience of Toys and Games

Brands at Play: The Resilience of Toys and Games

“Polly Pocket: Adventures in Rio”

Mattel Television Studios Announces Animated Polly Pocket Special

Mattel Television Studios Announces Animated Polly Pocket Special

byLicense Global

Poison Ivy Harley Quinn Barbie dolls, Warner Bros. Discovery, Mattel

Barbie Celebrates Batman’s 85th Anniversary

Barbie Celebrates Batman’s 85th Anniversary

byLicense Global

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