Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

Booksy Licensed Collectible Toys and Mini Books, PMI Kids
Toys & Games
PMI Kids Introduces Booksy Licensed Collectible Toys with Mini BooksPMI Kids Introduces Booksy Licensed Collectible Toys with Mini Books

Families can collect toys with tiny books inside, featuring characters from “PAW Patrol,” “Tales of the Teenage Mutant Ninja Turtles” and PMI’s “Monster Tales.”

byLicense Global
Sep 13, 2024
|
2 Min Read
Invincible: The Card Game
Entertainment
Skybound Tabletop Inks Partnership with Indie Boards & CardsSkybound Tabletop Inks Partnership with Indie Boards & Cards
byLicense Global
Sep 13, 2024
1 Min Read
Topps logo
Toys & Games
Topps Expands Deal with Disney Consumer ProductsTopps Expands Deal with Disney Consumer Products
byLicense Global
Sep 13, 2024
1 Min Read
Wicked Mattel Creations Dolls
Toys & Games
Mattel Creations Unveils Two Universal Pictures’ ‘Wicked’ DollsMattel Creations Unveils Two Universal Pictures’ ‘Wicked’ Dolls
byLicense Global
Sep 12, 2024
1 Min Read
Bluey x Ty, BBC Studios
Toys & Games
BBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie BabiesBBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie Babies
byLicense Global
Sep 11, 2024
1 Min Read
NFL Build-A-Bears
Toys & Games
Build-A-Bear Scores Partnership Deal with Kansas City ChiefsBuild-A-Bear Scores Partnership Deal with Kansas City Chiefs
byLicense Global
Sep 10, 2024
1 Min Read
Glinda’s Bubble Crown from The Noble Collection
Entertainment
The Noble Collection Announces ‘Wicked’ Merch
The Noble Collection Announces ‘Wicked’ Merch
Sep 10, 2024
|
1 Min Read
byLicense Global
NHRA x Hot Wheels
Toys & Games
NHRA, Hot Wheels Extend Partnership
NHRA, Hot Wheels Extend Partnership
Sep 9, 2024
|
1 Min Read
byLicense Global
Dungeons & Dragons LEGO Ideas, Hasbro, The LEGO Group
Toys & Games
10 Minutes With ... Hasbro on Strategizing and Planning for Key IP Milestones
10 Minutes With ... Hasbro on Strategizing and Planning for Key IP Milestones
Sep 9, 2024
|
11 Min Read
byIan Hart
Monopoly “Wicked” Edition
Entertainment
Monopoly ‘Wicked’ Edition Launches
Monopoly ‘Wicked’ Edition Launches
Sep 6, 2024
|
1 Min Read
byLicense Global
Marvel The Uncanny X-Men Pinball Games, Stern Pinball
Toys & Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball Games
Sep 6, 2024
|
2 Min Read
byLicense Global
Dungeons & Dragons x Dragon's Milk, New Holland Brewing
Food & Beverage
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
Sep 5, 2024
|
1 Min Read
byLicense Global
Women In Toys, Licensing & Entertainment logo
Toys & Games
WiT Wonder Women Awards Honors Kitty Black Perkins
WiT Wonder Women Awards Honors Kitty Black Perkins
Sep 5, 2024
|
1 Min Read
byLicense Global
Peppa Pig x Smiggle, Smiggle, Hasbro
Toys & Games
Smiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes Ranges
Smiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes Ranges
Sep 5, 2024
|
1 Min Read
byLicense Global
Hot Wheels Skelesaurus
Location-Based Entertainment
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
Sep 4, 2024
|
2 Min Read
byLicense Global
Chuck E. Cheese mystery egg toy, Bonkers Toys, Chuck E. Cheese
Toys & Games
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Sep 3, 2024
|
1 Min Read
byLicense Global
Teletubbies, Heathside Trading, WildBrain CPLG
Streaming & TV
Heathside Trading, WildBrain CPLG to Launch 'Teletubbies' and 'Strawberry Shortcake' Products
Heathside Trading, WildBrain CPLG to Launch 'Teletubbies' and 'Strawberry Shortcake' Products
Sep 2, 2024
|
1 Min Read
byLicense Global
NFL Pop! Yourself
Toys & Games
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Sep 2, 2024
|
1 Min Read
byLicense Global
The Sidemen with “TOO FAR” and “SOCIAL LADDER” party games
Toys & Games
Sidemen Card Games 'Too Far' and 'Social Ladder' Set for Launch
Sidemen Card Games 'Too Far' and 'Social Ladder' Set for Launch
Sep 2, 2024
|
2 Min Read
byLicense Global
Elphaba Squishmallow, Jazwares, Universal
Toys & Games
Jazwares, Universal Collab on ‘Wicked’ x Squishmallows
Jazwares, Universal Collab on ‘Wicked’ x Squishmallows
Sep 2, 2024
|
1 Min Read
byLicense Global
Disney GUND Toothpick Collection
Entertainment
GUND Announces New Iconic Disney Characters
GUND Announces New Iconic Disney Characters
Sep 1, 2024
|
1 Min Read
byLicense Global
Dobble Bundesliga 
Toys & Games
Zygomatic Studio Unveils Dobble Bundesliga
Zygomatic Studio Unveils Dobble Bundesliga
Aug 30, 2024
|
1 Min Read
byLicense Global
LEGO “Super Mario: Mario Kart”
Entertainment
The LEGO Group Reveals ‘Super Mario: Mario Kart’ Sets
The LEGO Group Reveals ‘Super Mario: Mario Kart’ Sets
Aug 30, 2024
|
3 Min Read
byLicense Global
"Bluey" Heeler Family Home Tile Town
Entertainment
Moose Toys Launches Playset, Tile Town
Moose Toys Launches Playset, Tile Town
Aug 29, 2024
|
2 Min Read
byLicense Global
Spookley the Square Pumpkin merchandise.
Toys & Games
Holiday Hill Farm Reveals Spookley Merch from Oriental Trading
Holiday Hill Farm Reveals Spookley Merch from Oriental Trading
Aug 29, 2024
|
1 Min Read
byLicense Global
MSCHF Hot Wheels Not Wheels
Entertainment
Mattel Creations and MSCHF Unveil Hot Wheels Not Wheels
Mattel Creations and MSCHF Unveil Hot Wheels Not Wheels
Aug 29, 2024
|
1 Min Read
byLicense Global
SpongeBob SquarePants Carnival Anniversary Series
Entertainment
POP MART to Launch ‘SpongeBob SquarePants’ Carnival Anniversary Sets
POP MART to Launch ‘SpongeBob SquarePants’ Carnival Anniversary Sets
Aug 27, 2024
|
1 Min Read
byLicense Global
Afro Goddess Warrior Plush
Toys & Games
AGC Toys Inks Deal with Beverly Hills Teddy Bear
AGC Toys Inks Deal with Beverly Hills Teddy Bear
Aug 27, 2024
|
2 Min Read
byLicense Global
The Beatles x Loog Collection
Entertainment
The Beatles and Loog Launch Exclusive Guitar Bundles
The Beatles and Loog Launch Exclusive Guitar Bundles
Aug 26, 2024
|
2 Min Read
byLicense Global
Blvck Paris x UNO deck
Toys & Games
Blvck Paris Gives UNO a Makeover
Blvck Paris Gives UNO a Makeover
Aug 26, 2024
|
1 Min Read
byLicense Global
Wrangler x Hot Wheels Streetwear-Inspired Apparel
Fashion
Wrangler, Hot Wheels Launch Streetwear-Inspired Apparel
Wrangler, Hot Wheels Launch Streetwear-Inspired Apparel
Aug 23, 2024
|
1 Min Read
byLicense Global
Kids Preferred x Peanuts partnership.
Toys & Games
Kids Preferred Announces 2025 Peanuts Partnership
Kids Preferred Announces 2025 Peanuts Partnership
Aug 22, 2024
|
2 Min Read
byLicense Global
"Wednesday" inspired Monster High dolls.
Entertainment
Mattel Unveils New Wednesday Adams Collection
Mattel Unveils New Wednesday Adams Collection
Aug 22, 2024
|
1 Min Read
byLicense Global
Jared Wolfson, chief executive officer, Blue Marble
Toys & Games
Blue Marble Appoints Consumer Products Veteran as CEO
Blue Marble Appoints Consumer Products Veteran as CEO
Aug 22, 2024
|
1 Min Read
byLicense Global
CwaZyBean Aliens new line
Toys & Games
CwaZyLeigh CreaTions Wins Award, Expands Plush Line
CwaZyLeigh CreaTions Wins Award, Expands Plush Line
Aug 22, 2024
|
1 Min Read
byLicense Global
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix

Editor's Choice

2024 Leading Licensees Report
Rankings and Lists
Last Chance to Submit for the 2024 Leading Licensees ReportLast Chance to Submit for the 2024 Leading Licensees Report
Sep 13, 2024
1 Min Read
MaBLE the BLE Bear, Brand Licensing Europe's 25th anniversary mascot
Brand Licensing Europe
Brand Licensing Europe Announces 25th Birthday Party DetailsBrand Licensing Europe Announces 25th Birthday Party Details
Sep 12, 2024
5 Min Read
Mandalay Bay Resort, Las Vegas
Licensing Expo
Early Discounts, Enhanced Travel Options Announced for Licensing ExpoEarly Discounts, Enhanced Travel Options Announced for Licensing Expo
Sep 10, 2024
2 Min Read

Sponsored Content

Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
The Dominant Player in the Licensed Costume SpaceThe Dominant Player in the Licensed Costume Space
Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Peppa Pig and Family dancing in their living room, Hasbro
Sponsored Content
How Peppa Pig Stays on Top of Consumers’ MindsHow Peppa Pig Stays on Top of Consumers’ Minds
Jun 7, 2024
6 Min Read
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
Find out more

The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

Entertainment

Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.