Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

LEGO Sonic the Hedgehog and Miles Tails Prower, The LEGO Group, SEGA
Trends and Insights
Brands at Play: The Resilience of Toys and GamesBrands at Play: The Resilience of Toys and Games

Ben Roberts, content director, License Global, continues the celebration of play with a look at the market and momentum of toys and games.

byBen Roberts
Sep 20, 2024
|
4 Min Read
“Polly Pocket: Adventures in Rio”
Entertainment
Mattel Television Studios Announces Animated Polly Pocket SpecialMattel Television Studios Announces Animated Polly Pocket Special
byLicense Global
Sep 19, 2024
1 Min Read
Poison Ivy Harley Quinn Barbie dolls, Warner Bros. Discovery, Mattel
Toys & Games
Barbie Celebrates Batman’s 85th AnniversaryBarbie Celebrates Batman’s 85th Anniversary
byLicense Global
Sep 18, 2024
1 Min Read
Rubik’s x Doodles collab, Doodles, Spin Master
Toys & Games
Doodles Inks Collab with Spin Master for Rubik’s Cube’s 50th AnniversaryDoodles Inks Collab with Spin Master for Rubik’s Cube’s 50th Anniversary
byLicense Global
Sep 17, 2024
2 Min Read
Mara Verzé, Mattel
Toys & Games
Mattel Names Mara Verzé Head of U.K. Consumer ProductsMattel Names Mara Verzé Head of U.K. Consumer Products
byLicense Global
Sep 17, 2024
1 Min Read
2024 Wonder Women Award Winners, Women in Toys, Licensing & Entertainment
Toys & Games
2024 Wonder Women Award Winners Announced2024 Wonder Women Award Winners Announced
byLicense Global
Sep 16, 2024
2 Min Read
Glinda’s Bubble Crown from The Noble Collection
Entertainment
The Noble Collection Announces ‘Wicked’ Merch
The Noble Collection Announces ‘Wicked’ Merch
Sep 16, 2024
|
1 Min Read
byLicense Global
Ultimate Transforming Batmobile Playset, 2-in-1 Batman Playset with Exclusive Batman Figure and Glider
Entertainment
Warner Bros. Discovery Celebrates Batman’s 85th Anniversary with New Merch
Warner Bros. Discovery Celebrates Batman’s 85th Anniversary with New Merch
Sep 16, 2024
|
1 Min Read
byLicense Global
Booksy Licensed Collectible Toys and Mini Books, PMI Kids
Toys & Games
PMI Kids Introduces Booksy Licensed Collectible Toys with Mini Books
PMI Kids Introduces Booksy Licensed Collectible Toys with Mini Books
Sep 13, 2024
|
2 Min Read
byLicense Global
Invincible: The Card Game
Entertainment
Skybound Tabletop Inks Partnership with Indie Boards & Cards
Skybound Tabletop Inks Partnership with Indie Boards & Cards
Sep 13, 2024
|
1 Min Read
byLicense Global
Topps logo
Toys & Games
Topps Expands Deal with Disney Consumer Products
Topps Expands Deal with Disney Consumer Products
Sep 13, 2024
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1 Min Read
byLicense Global
Wicked Mattel Creations Dolls
Toys & Games
Mattel Creations Unveils Two Universal Pictures’ ‘Wicked’ Dolls
Mattel Creations Unveils Two Universal Pictures’ ‘Wicked’ Dolls
Sep 12, 2024
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1 Min Read
byLicense Global
Bluey x Ty, BBC Studios
Toys & Games
BBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie Babies
BBC Studios Lands Global Licensing Deal with Ty for ‘Bluey’ Beanie Babies
Sep 11, 2024
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1 Min Read
byLicense Global
NFL Build-A-Bears
Toys & Games
Build-A-Bear Scores Partnership Deal with Kansas City Chiefs
Build-A-Bear Scores Partnership Deal with Kansas City Chiefs
Sep 10, 2024
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1 Min Read
byLicense Global
NHRA x Hot Wheels
Toys & Games
NHRA, Hot Wheels Extend Partnership
NHRA, Hot Wheels Extend Partnership
Sep 9, 2024
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1 Min Read
byLicense Global
Dungeons & Dragons LEGO Ideas, Hasbro, The LEGO Group
Toys & Games
10 Minutes With ... Hasbro on Strategizing and Planning for Key IP Milestones
10 Minutes With ... Hasbro on Strategizing and Planning for Key IP Milestones
Sep 9, 2024
|
11 Min Read
byIan Hart
Monopoly “Wicked” Edition
Entertainment
Monopoly ‘Wicked’ Edition Launches
Monopoly ‘Wicked’ Edition Launches
Sep 6, 2024
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1 Min Read
byLicense Global
Marvel The Uncanny X-Men Pinball Games, Stern Pinball
Toys & Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball Games
Stern Pinball Releases Marvel The Uncanny X-Men Pinball Games
Sep 6, 2024
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2 Min Read
byLicense Global
Dungeons & Dragons x Dragon's Milk, New Holland Brewing
Food & Beverage
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
Sep 5, 2024
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1 Min Read
byLicense Global
Women In Toys, Licensing & Entertainment logo
Toys & Games
WiT Wonder Women Awards Honors Kitty Black Perkins
WiT Wonder Women Awards Honors Kitty Black Perkins
Sep 5, 2024
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1 Min Read
byLicense Global
Peppa Pig x Smiggle, Smiggle, Hasbro
Toys & Games
Smiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes Ranges
Smiggle, Hasbro Release Peppa Pig, PJ Masks Power Heroes Ranges
Sep 5, 2024
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1 Min Read
byLicense Global
Hot Wheels Skelesaurus
Location-Based Entertainment
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
2025 Tour Announced for ‘Hot Wheels Monster Trucks Live’
Sep 4, 2024
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2 Min Read
byLicense Global
Chuck E. Cheese mystery egg toy, Bonkers Toys, Chuck E. Cheese
Toys & Games
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Bonkers Toys, Chuck E. Cheese Launch Mystery Egg Toy
Sep 3, 2024
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1 Min Read
byLicense Global
Teletubbies, Heathside Trading, WildBrain CPLG
Streaming & TV
Heathside Trading, WildBrain CPLG to Launch 'Teletubbies' and 'Strawberry Shortcake' Products
Heathside Trading, WildBrain CPLG to Launch 'Teletubbies' and 'Strawberry Shortcake' Products
Sep 2, 2024
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1 Min Read
byLicense Global
NFL Pop! Yourself
Toys & Games
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Sep 2, 2024
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1 Min Read
byLicense Global
The Sidemen with “TOO FAR” and “SOCIAL LADDER” party games
Toys & Games
Sidemen Card Games 'Too Far' and 'Social Ladder' Set for Launch
Sidemen Card Games 'Too Far' and 'Social Ladder' Set for Launch
Sep 2, 2024
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2 Min Read
byLicense Global
Elphaba Squishmallow, Jazwares, Universal
Toys & Games
Jazwares, Universal Collab on ‘Wicked’ x Squishmallows
Jazwares, Universal Collab on ‘Wicked’ x Squishmallows
Sep 2, 2024
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1 Min Read
byLicense Global
Disney GUND Toothpick Collection
Entertainment
GUND Announces New Iconic Disney Characters
GUND Announces New Iconic Disney Characters
Sep 1, 2024
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1 Min Read
byLicense Global
Unicorn Academy headphones, Spin Master
Toys & Games
Spin Master: Inspiring Imagination
Spin Master: Inspiring Imagination
Sep 1, 2024
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8 Min Read
byMcKenna Morgan
Transformers x LEGO Bumblebee, Hasbro, The LEGO Company
Toys & Games
Transformers … More than Meets the Eye
Transformers … More than Meets the Eye
Sep 1, 2024
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11 Min Read
byMcKenna Morgan
Dobble Bundesliga 
Toys & Games
Zygomatic Studio Unveils Dobble Bundesliga
Zygomatic Studio Unveils Dobble Bundesliga
Aug 30, 2024
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1 Min Read
byLicense Global
LEGO “Super Mario: Mario Kart”
Entertainment
The LEGO Group Reveals ‘Super Mario: Mario Kart’ Sets
The LEGO Group Reveals ‘Super Mario: Mario Kart’ Sets
Aug 30, 2024
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3 Min Read
byLicense Global
"Bluey" Heeler Family Home Tile Town
Entertainment
Moose Toys Launches Playset, Tile Town
Moose Toys Launches Playset, Tile Town
Aug 29, 2024
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2 Min Read
byLicense Global
Spookley the Square Pumpkin merchandise.
Toys & Games
Holiday Hill Farm Reveals Spookley Merch from Oriental Trading
Holiday Hill Farm Reveals Spookley Merch from Oriental Trading
Aug 29, 2024
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1 Min Read
byLicense Global
MSCHF Hot Wheels Not Wheels
Entertainment
Mattel Creations and MSCHF Unveil Hot Wheels Not Wheels
Mattel Creations and MSCHF Unveil Hot Wheels Not Wheels
Aug 29, 2024
|
1 Min Read
byLicense Global
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Trends and Insights
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5 Min Read
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Sponsored Content

Papa Smurf and Smurfette, Peyo Company
Sponsored Content
The Worldwide Blue Phenomenon of The SmurfsThe Worldwide Blue Phenomenon of The Smurfs
Sep 16, 2024
5 Min Read
Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
The Dominant Player in the Licensed Costume SpaceThe Dominant Player in the Licensed Costume Space
Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Sep 24 - Sep 26, 2024
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The Brand Licensing Europe 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

Video Games

Courage and Honor: Games Workshop on ‘Space Marine 2’ and Warhammer’s Legacy

Movies

Superman: A New Age of Super Hero

Brand Licensing Europe

Brand Licensing Europe is 25!

Licensing Resources

Brand Licensing for Beginners

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