Trends and Insights

Trends and Insights

Brands at Play
Trends and Insights
Brands at Play: More Than Just a GameBrands at Play: More Than Just a Game

This month, License Global continues exploring brand licensing strategies that are defining the future of play with the high-octane world of sports and sports fandom.

byBen Roberts
Aug 29, 2024
|
4 Min Read
Looney Tunes x Team USA
Fashion
Editor's Choice: Top Apparel News of the SummerEditor's Choice: Top Apparel News of the Summer
byLicense Global
Aug 29, 2024
2 Min Read
Video games
Trends and Insights
Gaming Keeps GrowingGaming Keeps Growing
byJane Neal
Aug 28, 2024
4 Min Read
Pottery Barn Roller Rabbit collection
Health & Wellness
Special Report: The Trajectory of Wellness and StyleSpecial Report: The Trajectory of Wellness and Style
byMcKenna Morgan
Aug 28, 2024
9 Min Read
PUMA x Cheetos, IMG
Food & Beverage
Special Report: Food and Beverage Licensing Stays HotFood and Beverage Licensing Stays Hot
byJane Neal
Aug 27, 2024
13 Min Read
Erling Haaland x “Clash of Clans,” Supercell
Video Games
The Transformation of Mobile GamingThe Transformation of Mobile Gaming
byBen Roberts
Aug 27, 2024
5 Min Read
Olive Oyl x Rude Cosmetics
Entertainment
Growing a Legacy: Insights From King Features
Growing a Legacy: Insights From King Features
Aug 27, 2024
|
7 Min Read
byJane Neal
Angel Reese, WNBA All-Star, at Panini America photo shoot during the WNBPA Rookie Orientation
Sports
The Rise of Women’s Sports and Brand Licensing
The Rise of Women’s Sports and Brand Licensing
Aug 26, 2024
|
14 Min Read
byIan Hart
Scholastic Pikachu books
Entertainment
Back to Scholastic: An Executive’s Journey Through Publishing’s Changes
Back to Scholastic: An Executive’s Journey Through Publishing’s Changes
Aug 23, 2024
|
7 Min Read
byJane Neal
Jeep x Vineyard Vines apparel
Automotive & Cars
Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road
How Global Automotive Businesses are Taking Their Brands Off-Road
Aug 23, 2024
|
11 Min Read
byBen Roberts
A selection of toys, Getty Images
Trends and Insights
Circana Reports on First Half 2024 Global Toy Industry Retail Sales
Circana Reports on First Half 2024 Global Toy Industry Retail Sales
Aug 14, 2024
|
3 Min Read
byJane Neal
Steven Ekstract
Fashion
The Evolution of Fashion and Style Licensing
The Evolution of Fashion and Style Licensing
Aug 1, 2024
|
3 Min Read
bySteven Ekstract
"Deadpool & Wolverine"
Trends and Insights
‘Deadpool & Wolverine’ Slashes Box Office Records
‘Deadpool & Wolverine’ Slashes Box Office Records
Jul 29, 2024
|
5 Min Read
byJane Neal
License Global's Top Global Licensors Report 2024
Sponsored Content
The Top Global Licensors Report 2024
The Top Global Licensors Report 2024
Jul 25, 2024
|
3 Min Read
byLicense Global
April Showers
Trends and Insights
The Changemakers: April Showers
The Changemakers: April Showers
Jul 19, 2024
|
5 Min Read
byMcKenna Morgan
MINISO’s Zanmang Loopy IP-themed store at Singapore Jewel Changi Airport
Trends and Insights
MINISO Opens Zanmang Loopy Store at Singapore Jewel Changi Airport
MINISO Opens Zanmang Loopy Store at Singapore Jewel Changi Airport
Jul 5, 2024
|
1 Min Read
byLicense Global
Circana logo
Trends and Insights
Kidult Fandom, Nostalgia Fuel Growth of €4.5 Billion Toy Market in Europe
Kidult Fandom, Nostalgia Fuel Growth of €4.5 Billion Toy Market in Europe
Jun 18, 2024
|
4 Min Read
byLicense Global
Pride t-shirt
Trends and Insights
Pride Roundup: What Companies are Doing to Celebrate
What are Companies Doing to Celebrate Pride?
Jun 13, 2024
|
6 Min Read
byMcKenna Morgan
Father's Day
Trends and Insights
Father’s Day Spending to Top $22.4 Billion
Father’s Day Spending to Top $22.4 Billion
Jun 12, 2024
|
3 Min Read
byJane Neal
Corentin Besse, HARI
Streaming & TV
‘Content for Kids Over Six is Particularly Valued by Traditional Broadcasters at the Moment,’ says HARI
‘Content for Kids Over Six is Particularly Valued by Traditional Broadcasters at the Moment,’ says HARI
Jun 11, 2024
|
5 Min Read
Anna Songco Adamian, Crunchyroll
Streaming & TV
In Conversation: Crunchyroll on Licensed Anime Trends
In Conversation: Crunchyroll on Licensed Anime Trends
Jun 11, 2024
byMcKenna Morgan
Andre Lake Mayer, Spin Master
Toys & Games
In Conversation: Spin Master on the Trajectory of Toys and Entertainment
In Conversation: Spin Master on the Trajectory of Toys and Entertainment
Jun 10, 2024
byBarbara Smith , McKenna Morgan
Michael Almeida, Joester Loria Group
Corporate Brands
In Conversation: Joester Loria Group on its 25th Anniversary and Latest Licensing Moves
In Conversation: Joester Loria Group on its 25th Anniversary and Latest Licensing Moves
Jun 7, 2024
byPatricia DeLuca, McKenna Morgan
Stanley Black & Decker Junior Carpenter dress up set
Corporate Brands
Special Report: How Licensing can Enhance the Consumer Connection with Corporate Brands
How Licensing can Enhance the Consumer Connection with Corporate Brands
Jun 6, 2024
|
10 Min Read
byJane Neal
Paris 2024 logo
Sports
Paris 2024 Olympics Announced as France Licensing Day Keynote
Paris 2024 Olympics Announced as France Licensing Day Keynote
Jun 6, 2024
|
3 Min Read
Andy Topkins, partner and managing director, Brandgenuity,
Corporate Brands
In Conversation: Brandgenuity on its Latest Signings
In Conversation: Brandgenuity on its Latest Signings
Jun 5, 2024
byMcKenna Morgan
Romain Cottineau, Universal Products & Experiences
Movies
‘Brands Have Never Had a Greater Need to Tell Stories to Their Audience’ – Universal Products & Experiences on Audience Content Consumption Changes
‘Brands Have Never Had a Greater Need to Tell Stories to Their Audience’ – Universal Products & Experiences on Audience Content Consumption Changes
Jun 4, 2024
|
5 Min Read
byIan Hart
Mean Girls Little Golden Book cover, Paramount
Movies
Paramount Brand Licensing in 2024 and 2025
Paramount Brand Licensing in 2024 and 2025
Jun 3, 2024
|
2 Min Read
byIan Hart
Funko POP!’s Bugs Bunny Gryffindor, Warner Bros.
Movies
Warner Bros. Brand Licensing in 2024 and 2025
Warner Bros. Brand Licensing in 2024 and 2025
May 31, 2024
|
3 Min Read
byIan Hart
Jurassic World LEGO Fossil, NBCUniversal
Movies
NBCUniversal Brand Licensing in 2024 and 2025
NBCUniversal Brand Licensing in 2024 and 2025
May 31, 2024
|
3 Min Read
byIan Hart
Squid Game: The Trials Experience, Netflix
Streaming & TV
Netflix Brand Licensing in 2024 and 2025
Netflix Brand Licensing in 2024 and 2025
May 30, 2024
|
4 Min Read
byIan Hart
Unicorn Academy toys by Spin Master
Toys & Games
Spin Master on Fan-First Brand Extension
Spin Master on Fan-First Brand Extension
May 29, 2024
|
5 Min Read
byBen Roberts
Collectable figures from Fallout, McFarlane Toys
Streaming & TV
Amazon MGM Studios Brand Licensing in 2024 and 2025
Amazon MGM Studios Brand Licensing in 2024 and 2025
May 29, 2024
|
4 Min Read
byBen Roberts
Robosen Transformers Grimlock Auto-Converting robot, Hasbro
Trends and Insights
Brands Built on Play
Brands Built on Play
May 28, 2024
|
14 Min Read
byBen Roberts
“Godzilla vs. Kong” Escape Room, Legendary Entertainment.
Entertainment
Special Report: Movie and Streaming Brand Licensing Trends
Special Report: Movie and Streaming Brand Licensing Trends
May 28, 2024
|
5 Min Read
byIan Hart
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2 Min Read
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7 Min Read
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Sponsored Content

Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
The Dominant Player in the Licensed Costume SpaceThe Dominant Player in the Licensed Costume Space
Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Peppa Pig and Family dancing in their living room, Hasbro
Sponsored Content
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Jun 7, 2024
6 Min Read
Sep 24 - Sep 26, 2024
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The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

Entertainment

Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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