Trends and Insights

Trends and Insights

François Brindeau is licensing and merchandising manager for l’Automobile Club de l’Ouest.
Trends and Insights
Catch the Le Mans BugCatch the Le Mans Bug

François Brindeau, licensing and merchandising manager, l’Automobile Club de l’Ouest, shares how the 100-year-old brand name utilizes licensing for brand awareness.

byLicense Global
Oct 1, 2024
|
3 Min Read
Halloween decorations
Trends and Insights
Spooky Season has Arrived, Earlier than EverSpooky Season has Arrived, Earlier than Ever
byJane Neal
Oct 1, 2024
7 Min Read
Ben Roberts, License Global
Trends and Insights
License Global’s State of the Nation: The Brand Licensing ForecastLicense Global’s State of the Nation: The Brand Licensing Forecast
Sep 24, 2024
3 Min Read
John Friend, head, Xbox Gaming Consumer Products, Microsoft on the BLE Stage.
Brand Licensing Europe
Gaming’s Evolution: Xbox on Celebrating Fandom with LicensingGaming’s Evolution: Xbox on Celebrating Fandom with Licensing
byGianna Rosenbach, Ben Roberts
Sep 24, 2024
5 Min Read
1838 Wallcoverings, V&A Decorative Papers II collection, V&A
Heritage
10 Minutes With … V&A on Museum and Heritage Licensing Trends10 Minutes With … V&A on Museum and Heritage Licensing Trends
byIan Hart
Sep 20, 2024
5 Min Read
Steven Ekstract
Trends and Insights
The Evolution of Brand LicensingThe Evolution of Brand Licensing
bySteven Ekstract
Sep 20, 2024
4 Min Read
LEGO Sonic the Hedgehog and Miles Tails Prower, The LEGO Group, SEGA
Trends and Insights
Brands at Play: The Resilience of Toys and Games
Brands at Play: The Resilience of Toys and Games
Sep 20, 2024
|
4 Min Read
byBen Roberts
Steamboat Willie, Mario Tama / Staff, Getty Images News
Trends and Insights
The Notable Properties Entering the Public Domain This Decade
The Notable Properties Entering the Public Domain This Decade
Sep 16, 2024
|
5 Min Read
byBen Roberts, McKenna Morgan
Brands at Play
Trends and Insights
Brands at Play: More Than Just a Game
Brands at Play: More Than Just a Game
Aug 29, 2024
|
4 Min Read
byBen Roberts
Looney Tunes x Team USA
Fashion
Editor's Choice: Top Apparel News of the Summer
Editor's Choice: Top Apparel News of the Summer
Aug 29, 2024
|
2 Min Read
byLicense Global
Video games
Trends and Insights
Gaming Keeps Growing
Gaming Keeps Growing
Aug 28, 2024
|
4 Min Read
byJane Neal
Pottery Barn Roller Rabbit collection
Health & Wellness
Special Report: The Trajectory of Wellness and Style
Special Report: The Trajectory of Wellness and Style
Aug 28, 2024
|
9 Min Read
byMcKenna Morgan
PUMA x Cheetos, IMG
Food & Beverage
Special Report: Food and Beverage Licensing Stays Hot
Food and Beverage Licensing Stays Hot
Aug 27, 2024
|
13 Min Read
byJane Neal
Erling Haaland x “Clash of Clans,” Supercell
Video Games
The Transformation of Mobile Gaming
The Transformation of Mobile Gaming
Aug 27, 2024
|
5 Min Read
byBen Roberts
Olive Oyl x Rude Cosmetics
Entertainment
Growing a Legacy: Insights From King Features
Growing a Legacy: Insights From King Features
Aug 27, 2024
|
7 Min Read
byJane Neal
Angel Reese, WNBA All-Star, at Panini America photo shoot during the WNBPA Rookie Orientation
Sports
The Rise of Women’s Sports and Brand Licensing
The Rise of Women’s Sports and Brand Licensing
Aug 26, 2024
|
14 Min Read
byIan Hart
Scholastic Pikachu books
Entertainment
Back to Scholastic: An Executive’s Journey Through Publishing’s Changes
Back to Scholastic: An Executive’s Journey Through Publishing’s Changes
Aug 23, 2024
|
7 Min Read
byJane Neal
Jeep x Vineyard Vines apparel
Automotive & Cars
Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road
How Global Automotive Businesses are Taking Their Brands Off-Road
Aug 23, 2024
|
11 Min Read
byBen Roberts
A selection of toys, Getty Images
Trends and Insights
Circana Reports on First Half 2024 Global Toy Industry Retail Sales
Circana Reports on First Half 2024 Global Toy Industry Retail Sales
Aug 14, 2024
|
3 Min Read
byJane Neal
Steven Ekstract
Fashion
The Evolution of Fashion and Style Licensing
The Evolution of Fashion and Style Licensing
Aug 1, 2024
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3 Min Read
bySteven Ekstract
"Deadpool & Wolverine"
Trends and Insights
‘Deadpool & Wolverine’ Slashes Box Office Records
‘Deadpool & Wolverine’ Slashes Box Office Records
Jul 29, 2024
|
5 Min Read
byJane Neal
License Global's Top Global Licensors Report 2024
Sponsored Content
The Top Global Licensors Report 2024
The Top Global Licensors Report 2024
Jul 25, 2024
|
3 Min Read
byLicense Global
April Showers
Trends and Insights
The Changemakers: April Showers
The Changemakers: April Showers
Jul 19, 2024
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5 Min Read
byMcKenna Morgan
MINISO’s Zanmang Loopy IP-themed store at Singapore Jewel Changi Airport
Trends and Insights
MINISO Opens Zanmang Loopy Store at Singapore Jewel Changi Airport
MINISO Opens Zanmang Loopy Store at Singapore Jewel Changi Airport
Jul 5, 2024
|
1 Min Read
byLicense Global
Circana logo
Trends and Insights
Kidult Fandom, Nostalgia Fuel Growth of €4.5 Billion Toy Market in Europe
Kidult Fandom, Nostalgia Fuel Growth of €4.5 Billion Toy Market in Europe
Jun 18, 2024
|
4 Min Read
byLicense Global
Pride t-shirt
Trends and Insights
Pride Roundup: What Companies are Doing to Celebrate
What are Companies Doing to Celebrate Pride?
Jun 13, 2024
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6 Min Read
byMcKenna Morgan
Father's Day
Trends and Insights
Father’s Day Spending to Top $22.4 Billion
Father’s Day Spending to Top $22.4 Billion
Jun 12, 2024
|
3 Min Read
byJane Neal
Corentin Besse, HARI
Streaming & TV
‘Content for Kids Over Six is Particularly Valued by Traditional Broadcasters at the Moment,’ says HARI
‘Content for Kids Over Six is Particularly Valued by Traditional Broadcasters at the Moment,’ says HARI
Jun 11, 2024
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5 Min Read
Anna Songco Adamian, Crunchyroll
Streaming & TV
In Conversation: Crunchyroll on Licensed Anime Trends
In Conversation: Crunchyroll on Licensed Anime Trends
Jun 11, 2024
byMcKenna Morgan
Andre Lake Mayer, Spin Master
Toys & Games
In Conversation: Spin Master on the Trajectory of Toys and Entertainment
In Conversation: Spin Master on the Trajectory of Toys and Entertainment
Jun 10, 2024
byBarbara Smith , McKenna Morgan
Michael Almeida, Joester Loria Group
Corporate Brands
In Conversation: Joester Loria Group on its 25th Anniversary and Latest Licensing Moves
In Conversation: Joester Loria Group on its 25th Anniversary and Latest Licensing Moves
Jun 7, 2024
byPatricia DeLuca, McKenna Morgan
Stanley Black & Decker Junior Carpenter dress up set
Corporate Brands
Special Report: How Licensing can Enhance the Consumer Connection with Corporate Brands
How Licensing can Enhance the Consumer Connection with Corporate Brands
Jun 6, 2024
|
10 Min Read
byJane Neal
Paris 2024 logo
Sports
Paris 2024 Olympics Announced as France Licensing Day Keynote
Paris 2024 Olympics Announced as France Licensing Day Keynote
Jun 6, 2024
|
3 Min Read
Andy Topkins, partner and managing director, Brandgenuity,
Corporate Brands
In Conversation: Brandgenuity on its Latest Signings
In Conversation: Brandgenuity on its Latest Signings
Jun 5, 2024
byMcKenna Morgan
Romain Cottineau, Universal Products & Experiences
Movies
‘Brands Have Never Had a Greater Need to Tell Stories to Their Audience’ – Universal Products & Experiences on Audience Content Consumption Changes
‘Brands Have Never Had a Greater Need to Tell Stories to Their Audience’ – Universal Products & Experiences on Audience Content Consumption Changes
Jun 4, 2024
|
5 Min Read
byIan Hart
Latest News

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25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Halloween decorations
Trends and Insights
Spooky Season has Arrived, Earlier than EverSpooky Season has Arrived, Earlier than Ever
Oct 1, 2024
7 Min Read
The Influentials 2024, License Global
Entertainment
Send Your Nominations for License Global’s InfluentialsSend Your Nominations for License Global’s Influentials
Sep 30, 2024
2 Min Read
BLE 2024 Characters, Brand Licensing Europe
Brand Licensing Europe
Record-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in HistoryRecord-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in History
Sep 27, 2024
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Sep 30, 2024
4 Min Read
Barbie flip phone, Mattel, Human Mobile Devices
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Barbie at 65: An Icon ReimaginedBarbie at 65: An Icon Reimagined
Sep 26, 2024
3 Min Read
Monster High Fashion Dolls, Mattel
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‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
Sep 25, 2024
2 Min Read
Sep 24 - Sep 26, 2024
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The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

Entertainment

The Ever-Expanding 'Miraculous' Universe

Art & Design

Van Gogh Museum is On the Move

Heritage

What’s New at The Natural History Museum

Toys & Games

Spin Master: Inspiring Imagination

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