Trends and Insights
Trends and Insights
François Brindeau is licensing and merchandising manager for l’Automobile Club de l’Ouest.
Trends and InsightsCatch the Le Mans BugCatch the Le Mans Bug
François Brindeau, licensing and merchandising manager, l’Automobile Club de l’Ouest, shares how the 100-year-old brand name utilizes licensing for brand awareness.
byIan Hart
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