A Conversation with Hasbro on Licensed Toy Trends

Hasbro has many brand anniversaries on the horizon, including significant milestones for “Peppa Pig,” Transformers and Dungeons & Dragons. To find out more, Casey Collins, senior vice president, general manager, global consumer products, Hasbro, joins Barbara Smith, digital editor, License Global, to chat about what is in store to mark the milestones and how location-based experiences are working into the company’s expansion plans moving forward.

Get more trends and insights from License Global at Brand Licensing Europe.