The Next Chapter in the Licensing Industry

The impact of AI, the metaverse and other new tech is driving change.

Alex Markovich, Sponsored Content Editor

October 31, 2023

2 Min Read
Philippe Guinaudeau, BrandTrends
Philippe GuinaudeauBrandTrends

The primary purpose of ChatGPT, blockchain, the metaverse, artificial intelligence (AI) and virtual reality (VR) is to streamline development and business processes, reduce costs, create more personalized content and transform human connection on a global scale. And even though these technologies are not fully developed yet, people are already seeing how they will impact and change all areas of day-to-day life.

Regarding the licensing industry, professionals are seeing more companies, such as Toikido, LEGO and Smurfs, making a presence on platforms, such as Roblox and Decentraland, through interactive games, online collectibles and videos. Plus, products have been getting to market more quickly through AI’s assistance in modernizing complex and time-consuming licensing negotiations and contracts.And with the recent release of LicenseSelector, the industry can expect another facelift. Developed by The BrandTrends Group (a global provider of market research and consulting services specializing in brand, lifestyle, and attitudinal trends), this software is a beautiful triad of generative AI, human knowledge and exclusive proprietary databases that will allow licensing businesses to focus valuable time on more strategic tasks and projects.

It will also support increasing the accuracy and efficiency when collecting data, automating licensing processes and assisting in discovering and unearthing new partnerships and brand opportunities. However, the best part of the software is its simplicity. All one has to do is make a query related to licensing or market trends, and the most accurate and up-to-date data will be presented.

“By using BrandTrends’ internal data, the risk of unreliable information is eliminated, ensuring the highest standards of accuracy,” says Philippe Guinaudeau, chief executive officer, The BrandTrends Group. “The beta version kicks off next week with selected companies, marking the beginning of a new era in data analysis. The industrial deployment is set to roll out in January 2024, with a subscription-based model making it accessible to a wider audience in the following months.”

Watch, on-demand, the webinar 'Develop licensing opportunities through generative AI,' to learn more.

About the Author(s)

Alex Markovich

Sponsored Content Editor, License Global

Alex Markovich is the Sponsored Content Editor for License Global and currently resides in Denver, Colorado, USA. She has written across a variety of publications, such as SDxCentral, Housing Wire, Clear Admit and The US Sun. This experience has given her the ability to gain expertise in tech, energy, real estate, education, non-profits and news. Not only does she have a diverse writing portfolio, but Alex also has mastery in advertising, brand awareness, brand identity and content strategy. She obtained her bachelor’s degree in English from Florida State University and is professionally certified in editing from the University of Chicago.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like