A Conversation with All3Media International on the Rise of ‘The Traitors’ Brand

The media and entertainment brand has a wealth of different intellectual properties, from “The Traitors” to “Fleabag” and “Call the Midwife.” Nick Smith, executive vice president, formats and licensing, All3Media International, joins Barbara Smith, digital editor, License Global at Brand Licensing Europe to discuss the formula driving successful licensed programs, the creation of new lifestyle brands based on entertainment properties and the rise of new brands. 

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