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A Conversation with All3Media International on the Rise of ‘The Traitors’ Brand
Nick Smith chats with License Global about “The Traitors,” “Sort Your Life Out” and its future licensing plans.
1 Min Read
Nick SmithAll3Media International
The media and entertainment brand has a wealth of different intellectual properties, from “The Traitors” to “Fleabag” and “Call the Midwife.” Nick Smith, executive vice president, formats and licensing, All3Media International, joins Barbara Smith, digital editor, License Global at Brand Licensing Europe to discuss the formula driving successful licensed programs, the creation of new lifestyle brands based on entertainment properties and the rise of new brands.
Get more trends and insights from License Global at Brand Licensing Europe.
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