Esports

The latest licensed products, partnerships and brand collaboration news from the world of esports, competitive gaming and the titles that power the tournaments.

F1 Arcade Sim Racing
Esports
F1 Arcade Announces Las Vegas as Largest U.S. VenueF1 Arcade Announces Las Vegas as Largest U.S. Venue

The world’s first F1 experiential hospitality brand is set to open at The Forum Shops at Caesars Palace ahead of the Formula 1 Heineken Silver Las Vegas Grand Prix 2025.

byLicense Global
May 29, 2024
|
3 Min Read
Aston Martin F1 Simulator, Aston Martin Aramco F1 Team, Memento Exclusives
Sports
Aston Martin Aramco F1 Team, Memento Exclusives to Launch F1 Race SimulatorsAston Martin Aramco F1 Team, Memento Exclusives to Launch F1 Race Simulators
byLicense Global
Mar 5, 2024
2 Min Read
License Global's top sports collaborations in 2023
Sports
Editor’s Choice: The Sports Licensing Deals Hitting the Target in 2023Editor’s Choice: The Sports Licensing Deals Hitting the Target in 2023
byIan Hart
Dec 13, 2023
4 Min Read
G2 Esports x Ralph Lauren collection
Fashion
G2 Esports and Ralph Lauren Launch Apparel Capsule CollectionG2 Esports and Ralph Lauren Launch Apparel Capsule Collection
byLicense Global
Jul 18, 2023
1 Min Read
G2 Esports, Jägermeister promotional material
Esports
G2 Esports Partners with JägermeisterG2 Esports Partners with Jägermeister
byLicense Global
May 5, 2023
2 Min Read
Model wearing Team Liquid "Fortnite" apparel.
Entertainment
Team Liquid Announces Launch of Brazil Store and Global ‘Fortnite’ CollabTeam Liquid Announces Launch of Brazil Store and Global ‘Fortnite’ Collab
byLicense Global
Jun 21, 2022
2 Min Read
Food & Beverage
Totino’s x FaZe Clan Team Up for New Pizza Rolls
Totino’s x FaZe Clan Team Up for New Pizza Rolls
Jun 3, 2022
|
1 Min Read
byLicense Global
Esports
Global Esports Federation Names IMG Strategic Partner
Global Esports Federation Names IMG Strategic Partner
Apr 21, 2022
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2 Min Read
byLicense Global
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Esports
EA Sports Introduces PGA Tour in Spring 2023
EA Sports Introduces PGA Tour in Spring 2023
Mar 23, 2022
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1 Min Read
byLicense Global
The FaZe clan merchandise, which include hoodies, T-shirt and a hat.
Fashion
NASCAR, FaZe Clan Partner for Merchandise
NASCAR, FaZe Clan Partner for Merchandise
Feb 3, 2022
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1 Min Read
byLicense Global
Caroline "Cay" Young, the new director of corporate partnerships for Evil Geniuses
Entertainment
Evil Geniuses Announces Director of Corporate Partnerships
Evil Geniuses Announces Director of Corporate Partnerships
Jan 13, 2022
|
1 Min Read
byLicense Global
BlueDiamond.png
Entertainment
Blue Diamond Partners with 100 Thieves to Create Summer Camp Experience
Blue Diamond Partners with 100 Thieves to Create Summer Camp Experience
Oct 8, 2021
|
1 Min Read
byLicense Global
PumaGen.png
Entertainment
Gen.G, Puma Reveal ‘League of Legends’ Limited-Edition Jersey
Gen.G, Puma Reveal ‘League of Legends’ Limited-Edition Jersey
Sep 30, 2021
|
1 Min Read
byLicense Global
PUMAGG.png
Esports
Puma Expands Gen.G Partnership
Puma Expands Gen.G Partnership
Jul 23, 2021
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1 Min Read
byLicense Global
GenGMichigan.png
Esports
Eastern Michigan University, Gen.G Announce Esports Summer Collab
Eastern Michigan University, Gen.G Announce Esports Summer Collab
Jul 22, 2021
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1 Min Read
byLicense Global
LG Webinar Template (On Demand Holding Card) - part 22.jpg
What is Licensing?
Webinar: FOL Highlight - What Do Gamers Want?
Webinar: FOL Highlight - What Do Gamers Want?
Oct 1, 2020
G2RalphLauren.png
Esports
G2 Esports Teams with Ralph Lauren for Brand Extension Campaign
G2 Esports Teams with Ralph Lauren for Brand Extension Campaign
Jun 29, 2021
|
1 Min Read
byLicense Global
nyx.png
Beauty & Cosmetics
NYX Professional Makeup Enters Esports
NYX Professional Makeup Enters Esports
Jun 24, 2021
|
3 Min Read
byLicense Global
TraditionalvsEsports.png
Esports
Licensing Powerhouses
Licensing Powerhouses
May 24, 2021
|
2 Min Read
byMcKenna Morgan
SemaphoreGaming.png
New Media/Social
Semaphore Signs Gamer SypherPK
Semaphore Signs Gamer SypherPK
May 6, 2021
|
1 Min Read
byLicense Global
overwatchhatshirt.png
Esports
‘Overwatch’ League, Mitchell & Ness Unleash Fan Apparel
‘Overwatch’ League, Mitchell & Ness Unleash Fan Apparel
Apr 15, 2021
|
1 Min Read
byLicense Global
h4x2.png
Esports
H4X, Overactive Media Ink Multiyear Deal
H4X, Overactive Media Ink Multiyear Deal
Apr 15, 2021
|
2 Min Read
byLicense Global
10minwithdifuzed.png
Events
10 Minutes with… Difuzed
10 Minutes with… Difuzed
Apr 2, 2021
|
4 Min Read
byLicense Global
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Esports
Sony Interactive Entertainment Acquires eSports Brand Evo
Sony Interactive Entertainment Acquires eSports Brand Evo
Mar 19, 2021
|
2 Min Read
byLicense Global
h4x.png
Apparel
H4X, Nate Hill Reconnect for Second Collaborative Capsule
H4X, Nate Hill Reconnect for Second Collaborative Capsule
Mar 18, 2021
|
2 Min Read
byLicense Global
hyperx (3).png
Apparel
Champion Tries On HyperX Collab
Champion Tries On HyperX Collab
Mar 9, 2021
|
1 Min Read
byLicense Global
budlight.png
Esports
Team Liquid Tailgates with Bud Light
Team Liquid Tailgates with Bud Light
Feb 24, 2021
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1 Min Read
byLicense Global
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Corporate Brands
Grubhub, Riot Games Levels Up with Esports Partnership
Grubhub, Riot Games Levels Up with Esports Partnership
Jan 15, 2021
|
2 Min Read
byLicense Global
pizzahut.png
Esports
Pizza Hut Serves-Up RSG Partnership
Pizza Hut Serves-Up RSG Partnership
Jan 8, 2021
|
1 Min Read
byLicense Global
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Esports
Caravanseraito Partner with Team Heretics
Caravanseraito Partner with Team Heretics
Dec 22, 2020
|
1 Min Read
byLicense Global
Next-Gen Consoles Highlight the Brand Affinity for Xbox_0.png
Video Games
Exclusive: Next-Gen Consoles Highlight the Brand Affinity for Xbox
Exclusive: Next-Gen Consoles Highlight the Brand Affinity for Xbox
Dec 15, 2020
|
10 Min Read
byBen Roberts
nerdstreet.png
Esports
Nerd Street Gamers Launches Subscription Service
Nerd Street Gamers Launches Subscription Service
Nov 19, 2020
|
2 Min Read
byLicense Global
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Apparel
Tokidoki, Team Liquid Gear Up for Apparel Collab
Tokidoki, Team Liquid Gear Up for Apparel Collab
Nov 17, 2020
|
2 Min Read
byLicense Global
edivisie.png
Esports
eDivisie Boots Up Deal with H&M Netherlands
eDivisie Boots Up Deal with H&M Netherlands
Nov 14, 2020
|
1 Min Read
byLicense Global
Cloud9 PUMA.png
Apparel
Puma Plays Co-Op with Cloud9
Puma Plays Co-Op with Cloud9
Nov 10, 2020
|
1 Min Read
byLicense Global
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Monster High Fashion Dolls, Mattel
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2 Min Read
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License Global September 2024 issue

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The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

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