Barbara Smith

Digital Editor , License Global

Barbara Smith is a Digital Editor for License Global. Based in the U.S., while Barbara's remit is general news coverage, she enjoys focusing on apparel, travel and social media throughout North America. Barbara loves all things fashion, fitness and food!

Latest from Barbara Smith

Andre Lake Mayer, Spin Master
Toys & Games
In Conversation: Spin Master on the Trajectory of Toys and EntertainmentIn Conversation: Spin Master on the Trajectory of Toys and Entertainment
byBarbara Smith , McKenna Morgan
Jun 10, 2024
Is Podcasting Where the Next Hit Franchise Will Come From? Keynote at Licensing Expo
Licensing Expo
How Podcasting Takes on LicensingHow Podcasting Takes on Licensing
byBarbara Smith
May 22, 2024
2 Min Read

All from Barbara Smith

Casey Collins, Hasbro
Toys & Games
Live at Licensing Expo: A Conversation with Hasbro
Live at Licensing Expo: A Conversation with Hasbro
May 22, 2024
byBarbara Smith , McKenna Morgan
Melissa Segal, The Jim Henson Company
Character
Live at Licensing Expo: A Conversation with The Jim Henson Company
A Conversation with The Jim Henson Company
May 21, 2024
byBarbara Smith , McKenna Morgan
Andy Lieb.
Automotive & Cars
10 Minutes With ... JRL Group on Automotive Trends
10 Minutes With ... JRL Group on Automotive Trends
May 20, 2024
|
3 Min Read
byBarbara Smith
Liz Wain.
Art & Design
10 Minutes With … Wain’s World on What’s Trending for Art Licensing
10 Minutes With … Wain’s World on What’s Trending for Art Licensing
May 20, 2024
|
4 Min Read
byBarbara Smith
Isaac Woodby.
Technology
10 Minutes With ... Bacano Go! on Creating Digital Collectables
10 Minutes With ... Bacano Go! on Creating Digital Collectables
May 20, 2024
|
4 Min Read
byBarbara Smith
LaTasha Fontenot.
Character
10 Minutes With ... B-Row on Centering Mental Health for Kids
10 Minutes With ... B-Row on Centering Mental Health for Kids
May 20, 2024
|
2 Min Read
byBarbara Smith
Anissa Fiore.
Licensing Expo
10 Minutes with … Pleywell on New Kids’ IP
10 Minutes with … Pleywell on New Kids’ IP
May 17, 2024
|
3 Min Read
byBarbara Smith
David Bradley.
Licensing Expo
10 Minutes With … Big Head Bob on Highlighting Inclusivity
10 Minutes With … Big Head Bob on Highlighting Inclusivity
May 17, 2024
|
3 Min Read
byBarbara Smith
Tiffany Rose Dean.
Beauty & Cosmetics
10 Minutes With … Hollywood Hair Bar on What’s Trending in Beauty and Cosmetics
10 Minutes With … Hollywood Hair Bar on What’s Trending in Beauty and Cosmetics
May 9, 2024
|
6 Min Read
byBarbara Smith
Jane Bakerink.
Entertainment
10 Minutes With … Haylett Entertainment on Building a Successful IP Program
10 Minutes With … Haylett Entertainment on Building a Successful IP Program
May 7, 2024
|
6 Min Read
byBarbara Smith
KITH NFL football
American Football
NFL: Time For Kickoff
NFL: Time For Kickoff
Feb 9, 2024
|
4 Min Read
byBarbara Smith
Mattel/Pantone/Peanuts/LVMH/Target/Beekman 1802
Rankings and Lists
2023: A Look Back
2023: A Look Back
Dec 21, 2023
|
8 Min Read
byBarbara Smith , Jane Neal
“The Super Mario Bros. Movie” Mini Figure.
Toys & Games
Jumping with Jakks
Jumping with Jakks
Dec 11, 2023
|
4 Min Read
byBarbara Smith
Chupa Chups Beauty Range, Bel&eza C&A, Perfetti van Melle
Trends and Insights
How is Brand Licensing Becoming More Creative?
How is Brand Licensing Becoming More Creative?
Oct 19, 2023
|
6 Min Read
+1
byBen Roberts, Barbara Smith and 1 more
Alex Sanson, Magic Light Pictures
Location-Based Entertainment
A Conversation with Magic Light Pictures on Location-Based Experiences
A Conversation with Magic Light Pictures on Location-Based Experiences
Oct 13, 2023
|
1 Min Read
byBarbara Smith , Ben Roberts
Marta Ballesteros, Perfetti Van Melle
Food & Beverage
A Conversation with Perfetti Van Melle on the Chupa Chups Brand
A Conversation with Perfetti Van Melle on the Chupa Chups Brand
Oct 11, 2023
|
1 Min Read
byBarbara Smith , Ben Roberts
Maarten Weck, WildBrain CPLG
Lifestyle
A Conversation with Wildbrain CPLG on Lifestyle Consumer Product Licensing Trends
A Conversation with Wildbrain CPLG on Lifestyle Consumer Product Licensing Trends
Oct 10, 2023
|
1 Min Read
byBarbara Smith , Ben Roberts
Casey Collins, Hasbro
Toys & Games
A Conversation with Hasbro on Licensed Toy Trends
A Conversation with Hasbro on Licensed Toy Trends
Oct 10, 2023
|
1 Min Read
byBarbara Smith
Katmandu Park.
Location-Based Entertainment
To Falcon’s and Beyond!
To Falcon’s and Beyond!
Oct 9, 2023
|
5 Min Read
byBarbara Smith
Nick Smith
Streaming & TV
A Conversation with All3Media International on the Rise of ‘The Traitors’ Brand
A Conversation with All3Media International on the Rise of ‘The Traitors’ Brand
Oct 5, 2023
|
1 Min Read
byBarbara Smith
Ben Roberts and Thea Green.
Brand Licensing Europe
A Dive into Beauty Licensing
A Dive into Beauty Licensing
Oct 5, 2023
|
2 Min Read
byBarbara Smith
Younes Layati, Fanatics
Sports
A Conversation with Fanatics on the Growth of Sports Licensing
A Conversation with Fanatics on the Growth of Sports Licensing
Oct 5, 2023
|
1 Min Read
byBarbara Smith
(From L to R): Ian Hart, Matt Proulx and David Hutchinson.
Brand Licensing Europe
How to “Pass Go” with Hasbro and The Path Entertainment Group
How to “Pass Go” with Hasbro and The Path Entertainment Group
Oct 4, 2023
|
1 Min Read
byBarbara Smith
Participants of the BLE Character Parade outside of ExCeL in London.
Brand Licensing Europe
A Handy Guide to Brand Licensing Europe 2023
A Handy Guide to Brand Licensing Europe 2023
Oct 3, 2023
|
5 Min Read
byBarbara Smith
Deluxe Grill & Pizza Oven.
Toys & Games
Melissa & Doug: Back to Basics
Melissa & Doug: Back to Basics
Sep 18, 2023
|
5 Min Read
byBarbara Smith
Gabby Goodwin (l), chief executive officer and Rozalynn Goodwin (r), founder, GaBBY Bows, License This! 2023 winners.
Brand Licensing Europe
The Power of License This!
The Power of License This!
Aug 31, 2023
|
2 Min Read
byBarbara Smith
Jamie Kampel and Barbara Smith
Licensing Expo
What Does the Future of the Global Licensing Industry Look Like?
What Does the Future of the Global Licensing Industry Look Like?
Jul 7, 2023
|
1 Min Read
byMcKenna Morgan, Barbara Smith
(From L to R): Joan Grasso and McKenna Morgan.
Licensing Expo
Latest Licensing Industry Trends
Latest Licensing Industry Trends
Jun 30, 2023
|
1 Min Read
byMcKenna Morgan, Barbara Smith
Warren Schorr, Crayola
Licensing Expo
Live at Licensing Expo: A Conversation with Crayola
Live at Licensing Expo: A Conversation with Crayola
Jun 15, 2023
|
1 Min Read
byBarbara Smith , McKenna Morgan
Jamie Kampel.
Licensing Expo
Live at Licensing Expo: A Conversation with Amazon Studios
Live at Licensing Expo: A Conversation with Amazon Studios
Jun 14, 2023
|
1 Min Read
byBarbara Smith , McKenna Morgan
Gabby Goodwin, GaBBY Bows
Fashion
10 Minutes With … GaBBY Bows
10 Minutes With … GaBBY Bows
Jun 14, 2023
|
2 Min Read
byBarbara Smith
Sam Edelman and Robert D’Loren with Amanda Cioletti, vice president content and strategy, License Global
Licensing Expo
Sam Edelman Takes the Stage at Licensing Expo 2023 Day 1
Sam Edelman Takes the Stage at Licensing Expo 2023 Day 1
Jun 13, 2023
|
1 Min Read
byBarbara Smith
Gabby Goodwin, chief executive officer and Rozalynn Goodwin, founder, GaBBY Bows, License This! 2023 winners
Events
License This! Winner Unveiled
License This! Winner Unveiled
Jun 13, 2023
|
1 Min Read
byBarbara Smith
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix

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Brand Licensing Europe
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5 Min Read
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Sep 24 - Sep 26, 2024
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The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

Entertainment

Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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