ECCO GOLF and Rick Shiels Team on Biom C4 Limited Drop

As covered last week in License Global, golf and licensing deals are on the rise. ECCO GOLF, a global golf shoe manufacturer, and golf YouTuber, Rick Shiels, have introduced a special-edition BIOM C4 designed in collaboration with Shiels himself. Limited to 500 pairs, the shoe will be exclusively available at Us.ecco.com/golf starting at 9 a.m. ET on Friday, April 26. 

Inspired by the color palette for his golf YouTube channel and branding, the contemporary, sneaker-style hybrid shoe comes in white with red and black accents, and the design incorporates Shiels’ logo on the heel and tongue. With its breathable comfort and innovative performance, the shoe has the same functionality as the original BIOM C4, which Shiels lauds as his favorite style from the current ECCO GOLF collection. 

“I’m thrilled to have joined forces with the ECCO GOLF design team to create this special-edition version of the BIOM C4,” says Shiels. “The design really reflects my individual style and passions, and I couldn’t have asked for a better model in which to showcase those aspects of my personality. 

I was lucky enough to visit ECCO GOLF HQ in Denmark earlier this year and witness firsthand everything that goes into designing and crafting every pair of shoes that the company makes – it was absolutely mind-blowing. I can’t wait to see the launch of this collaboration, and to be able to get the shoes out on the golf course.” 

Shiels’ stylistic elements of the shoe are complemented by some of ECCO’s performance technologies, including 360-degree breathability and waterproofing provided by a GORE-TEX SURROUND construction, combined with the ECCO EXHAUST GRID that enables air ventilation toward the sole of the foot. Crafted from ECCO Performance Leather and a new, super-stretchy mesh sock, this hybrid is set on the progressive ECCO MTN GRIP outsole and is powered by BIOM NATURAL MOTION Technology. 

All ECCO GOLF shoes are crafted at company-owned factories that utilize FLUIDFORM technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.