Fitness

The latest licensed products, partnerships and brand collaboration news from fitness and athletic brands.

NBA, Peloton and WNBA logos.
Fitness
Peloton, NBA and WNBA Announce PartnershipPeloton, NBA and WNBA Announce Partnership

Peloton members subscribed to NBA League Pass can access live and on-demand NBA games directly on Peloton Bikes, Treads and Row.

byLicense Global
Oct 19, 2023
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2 Min Read
LMCA logo.
Food & Beverage
Hobie Announces Two New DealsHobie Announces Two New Deals
byLicense Global
Jun 26, 2023
2 Min Read
Promotional image for adidas and Les Mills.
Fitness
adidas, Les Mills Team Upadidas, Les Mills Team Up
byLicense Global
Feb 9, 2023
2 Min Read
Nike trainers as featured in Nike Training Club.
Fitness
Nike Training Club Comes to NetflixNike Training Club Comes to Netflix
byLicense Global
Jan 6, 2023
1 Min Read
Jillian Michaels wearing an iTouch Wearable.
Fitness
iTOUCH Wearables Launches Workout Tech with Jillian MichaelsiTOUCH Wearables Launches Workout Tech with Jillian Michaels
byLicense Global
Jan 4, 2023
2 Min Read
The complete JadeYoga Grateful Dead collection.
Fitness
JadeYoga Announces Collaboration with the Grateful DeadJadeYoga Announces Collaboration with the Grateful Dead
byLicense Global
Dec 2, 2022
1 Min Read
A Hilton guest working out on Peloton equipment with a Hilton-branded water bottle.
Fitness
Hilton and Peloton Team Up
Hilton and Peloton Team Up
Oct 4, 2022
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2 Min Read
byLicense Global
Peloton logo.
Fitness
Peloton Expands Brick-and-Mortar Presence
Peloton Expands Brick-and-Mortar Presence
Sep 30, 2022
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1 Min Read
byLicense Global
Model exercising using the Lululemon Mirror.
Fitness
Lululemon Expands Fitness Platform
Lululemon Expands Fitness Platform
Sep 29, 2022
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1 Min Read
byLicense Global
Clothing from the adidas x Peloton collaboration.
Apparel
adidas x Peloton Launches Apparel Capsule Collection
adidas x Peloton Launches Apparel Capsule Collection
Jul 18, 2022
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1 Min Read
byLicense Global
Fitness
GNC Announces Launch of GHOST x Teenage Mutant Ninja Turtles
GNC Announces Launch of GHOST x Teenage Mutant Ninja Turtles
Apr 29, 2022
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1 Min Read
byLicense Global
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Lifestyle
Ventures Endurance, Warner Bros. Consumer Products Announce DC Super Hero Run Series
Ventures Endurance, Warner Bros. Consumer Products Announce DC Super Hero Run Series
Mar 8, 2022
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2 Min Read
byLicense Global
3322Sonic.png
Lifestyle
SEGA of America, Medal Dash Announce ‘Sonic the Hedgehog’-Themed Virtual Run
SEGA of America, Medal Dash Announce ‘Sonic the Hedgehog’-Themed Virtual Run
Mar 2, 2022
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1 Min Read
byLicense Global
Cara Delevingne wearing a sports bra and leggings from her new collection while practicing yoga
Fashion
PUMA, Cara Delevingne Launch Yoga Collection
PUMA, Cara Delevingne Launch Yoga Collection
Feb 4, 2022
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1 Min Read
byLicense Global
A model using the Nordic fitness mirror
Lifestyle
Mentra By SATS Exercises Universal Music Central Europe Catalog
Mentra By SATS Exercises Universal Music Central Europe Catalog
Jan 26, 2022
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1 Min Read
byLicense Global
Sasha Exeter in the catsuit from the new limited-edition collection
Lifestyle
Joe Fresh and Sasha Exeter Launch New Activewear Collection and Continue Partnership
Joe Fresh and Sasha Exeter Launch New Activewear Collection and Continue Partnership
Jan 21, 2022
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1 Min Read
byLicense Global
crossfitnike.png
Fitness
CrossFit Hires Former Nike Exec
CrossFit Hires Former Nike Exec
Jul 7, 2021
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2 Min Read
byLicense Global
Hostess Bodybuilding dot com.png
Fitness
Bodybuilding.com, Hostess Flex for Protein Powder Deal
Bodybuilding.com, Hostess Flex for Protein Powder Deal
Aug 3, 2020
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1 Min Read
byLicense Global
MoonPIE_0.png
Food & Beverage
G FUEL, MoonPie Bite into Snacks Deal
G FUEL, MoonPie Bite into Snacks Deal
Jun 3, 2020
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1 Min Read
byLicense Global
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Fitness
Gemius Design Campaigns for Woop Trampoline Park
Gemius Design Campaigns for Woop Trampoline Park
Mar 31, 2020
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1 Min Read
byLicense Global
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Fitness
Kidz Bop, Obé Fitness Team for Videos
Kidz Bop, Obé Fitness Team for Videos
Mar 18, 2020
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1 Min Read
byLicense Global
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Fitness
Gold’s Gym Issues RFP for Home Equipment Partners
Gold’s Gym Issues RFP for Home Equipment Partners
Dec 12, 2019
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1 Min Read
byLicense Global
Fitness
BIZUU Launches PowerPuff Powered Sportswear
BIZUU Launches PowerPuff Powered Sportswear
Jul 5, 2019
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1 Min Read
byLicense Global
Fitness
Sonic Pumps Out Pre-Workout Cherry Limeade
Sonic Pumps Out Pre-Workout Cherry Limeade
Jul 5, 2019
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1 Min Read
byLicense Global
Fitness
Gold’s Gym is Pumping Up with Learfield
Gold’s Gym is Pumping Up with Learfield
Feb 14, 2019
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1 Min Read
byLicense Global
Fitness
Gaiam to Stretch with Tea
Gaiam to Stretch with Tea
Feb 12, 2019
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1 Min Read
byLicense Global
Beauty & Cosmetics
Kohl's Moves into Wellness with WW
Kohl's Moves into Wellness with WW
Feb 1, 2019
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1 Min Read
byLicense Global
Fitness
SoulCycle Stretches with Lululemon
SoulCycle Stretches with Lululemon
Jan 24, 2019
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1 Min Read
byLicense Global
Publishing
Cycling Plus Turns the Page on Road Bikes
Cycling Plus Turns the Page on Road Bikes
Aug 10, 2018
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1 Min Read
byLicense Global
Fitness
Gold's Gym Adds Uniform Partner
Gold's Gym Adds Uniform Partner
Aug 10, 2018
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1 Min Read
byLicense Global
Fitness
Gaumont Gets Creative with New Hire
Gaumont Gets Creative with New Hire
Jul 12, 2018
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1 Min Read
byLicense Global
Fitness
Gold's Gym Pumps Up Apparel Line
Gold's Gym Pumps Up Apparel Line
May 9, 2018
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1 Min Read
byLicense Global
Sports
Eurosport’s New U.K. Apparel Collab will Have You Racing for More
Eurosport’s New U.K. Apparel Collab will Have You Racing for More
Apr 25, 2018
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1 Min Read
byLicense Global
Food & Beverage
SoulCycle Hydrates with Fiji
SoulCycle Hydrates with Fiji
Apr 9, 2018
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1 Min Read
byLicense Global
Home
Gaiam Extends into Supplements
Gaiam Extends into Supplements
Apr 6, 2018
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1 Min Read
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The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

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The Rise of Women’s Sports and Brand Licensing

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Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

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Sony Pictures: Something for Everyone

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