Fitness

The latest licensed products, partnerships and brand collaboration news from fitness and athletics brands.

A Hilton guest working out on Peloton equipment with a Hilton-branded water bottle.

Oct 4, 2022

Hilton and Peloton Team Up

All 5,400 U.S. Hilton-branded hotels to feature Peloton in fitness centers.

Peloton Expands Brick-and-Mortar Presence

Sep 30, 2022

Model exercising using the Lululemon Mirror.

Lululemon Expands Fitness Platform

Sep 29, 2022

Clothing from the adidas x Peloton collaboration.

adidas x Peloton Launches Apparel Capsule Collection

Jul 18, 2022

GNC Announces Launch of GHOST x Teenage Mutant Ninja Turtles

Apr 29, 2022

Ventures Endurance, Warner Bros. Consumer Products Announce DC Super Hero Run Series

Mar 8, 2022

Lifestyle SEGA of America, Medal Dash Announce ‘Sonic the Hedgehog’-Themed Virtual Run

Mar 2, 2022

Cara Delevingne wearing a sports bra and leggings from her new collection while practicing yoga

Fashion PUMA, Cara Delevingne Launch Yoga Collection

Feb 4, 2022

A model using the Nordic fitness mirror

Lifestyle Mentra By SATS Exercises Universal Music Central Europe Catalog

Jan 26, 2022

Sasha Exeter in the catsuit from the new limited-edition collection

Lifestyle Joe Fresh and Sasha Exeter Launch New Activewear Collection and Continue Partnership

Jan 21, 2022

Fitness CrossFit Hires Former Nike Exec

Jul 7, 2021

Hostess Bodybuilding dot com.png

Fitness Bodybuilding.com, Hostess Flex for Protein Powder Deal

Aug 3, 2020

Food & Beverage G FUEL, MoonPie Bite into Snacks Deal

Jun 3, 2020

Fitness Gemius Design Campaigns for Woop Trampoline Park

Mar 31, 2020

Fitness Gold’s Gym Issues RFP for Home Equipment Partners

Dec 12, 2019

Fitness BIZUU Launches PowerPuff Powered Sportswear

Jul 5, 2019

Fitness Sonic Pumps Out Pre-Workout Cherry Limeade

Jul 5, 2019

Fitness Gold’s Gym is Pumping Up with Learfield

Feb 14, 2019

Fitness Gaiam to Stretch with Tea

Feb 12, 2019

Beauty & Cosmetics Kohl's Moves into Wellness with WW

Feb 1, 2019

Fitness SoulCycle Stretches with Lululemon

Jan 24, 2019

Publishing Cycling Plus Turns the Page on Road Bikes

Aug 10, 2018

Fitness Gold's Gym Adds Uniform Partner

Aug 10, 2018

Fitness Gaumont Gets Creative with New Hire

Jul 12, 2018

Fitness Gold's Gym Pumps Up Apparel Line

May 9, 2018

Sports Eurosport’s New U.K. Apparel Collab will Have You Racing for More

Apr 25, 2018

Food & Beverage SoulCycle Hydrates with Fiji

Apr 9, 2018

Apparel Reebok Steps into New Gym Concept

Apr 6, 2018

Home Gaiam Extends into Supplements

Apr 6, 2018

Sports Rogue Fitness to Sponsor World's Strongest Man Competition

Apr 6, 2018

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