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Location-Based Entertainment

Location-Based Entertainment

Baby Shark with Elmo, Cookie Monster and Abby Cadabby.
Entertainment
Sesame Workshop: Smarter and StrongerSesame Workshop: Smarter and Stronger

The long-running series is more than just a television mainstay. Sesame Workshop exemplifies what it means to evolve in an ever-changing world while staying true to its core values.

byAmanda Cioletti
Dec 8, 2023|
9 Min Read
Tommy Bahama Miramonte Resort & Spa
Location Based Entertainment
Editor’s Picks: Make Memories with LBE GiftsEditor’s Picks: Make Memories with LBE Gifts
byPatricia DeLuca
Dec 8, 2023
3 Min Read
Peppa Pig Theme Park, Texas, Merlin_Entertainments, Hasbro
Location Based Entertainment
Merlin Entertainments, Hasbro Reveal Peppa Pig AttractionsMerlin Entertainments, Hasbro Reveal Peppa Pig Attractions
byLicense Global
Dec 6, 2023
1 Min Read
Club CAMP Rendering.
Location Based Entertainment
Marriott Bonvoy, CAMP Expand PartnershipMarriott Bonvoy, CAMP Expand Partnership
byLicense Global
Dec 5, 2023
2 Min Read
Barry & Jason with Okay Genius, Barry & Jason Games and Entertainment
Toys & Games
The Feel Good Factor in LicensingThe Feel Good Factor in Licensing
byLicense Global
Dec 1, 2023
4 Min Read
Scene from “The Intergalactic Universe.”  
Location Based Entertainment
Lush Heads to Outer SpaceLush Heads to Outer Space
byLicense Global
Dec 1, 2023
1 Min Read
Rendering of the Cheez-It Flexin' Section.
Location Based Entertainment
Cheez-It to Offer Salon Experience at Citrus Bowl
Cheez-It to Offer Salon Experience at Citrus Bowl
Nov 30, 2023
|
2 Min Read
byLicense Global
Poster for The Pinky Ring.
Location Based Entertainment
Bruno Mars and Bellagio to Open Jazz Bar
Bruno Mars and Bellagio to Open Jazz Bar
Nov 30, 2023
|
1 Min Read
byLicense Global
(From L to R): Jonathan Linn and Amy Roca.
Entertainment
Crayola Continues Growth with New Hires
Crayola Continues Growth with New Hires
Nov 29, 2023
|
2 Min Read
byLicense Global
Sophie Fain's artwork for Bergdorf Goodman.
Location Based Entertainment
Nest New York Scents Fifth Avenue for the Holidays
Nest New York Scents Fifth Avenue for the Holidays
Nov 22, 2023
|
2 Min Read
byLicense Global
NERF Action Xperience, Manchester, Hasbro
Location Based Entertainment
NERF Action Xperience Launches in Manchester
NERF Action Xperience Launches in Manchester
Nov 20, 2023
|
1 Min Read
byLicense Global
JCB Digatron, Monster Jam
Location Based Entertainment
Monster Jam Announces JCB Partnership
Monster Jam Announces JCB Partnership
Nov 14, 2023
|
2 Min Read
byLicense Global
Kelly Easterling, Original X
Location Based Entertainment
Original X Productions Appoints Kelly Easterling, VP Production and Operations
Original X Productions Appoints Kelly Easterling, VP Production and Operations
Nov 3, 2023
|
2 Min Read
byLicense Global
Macy's Thanksgiving Parade, Universal logos
Location Based Entertainment
Illumination’s ‘Migration’ Takes Flight in Macy’s Parade
Illumination’s ‘Migration’ Takes Flight in Macy’s Parade
Nov 2, 2023
|
1 Min Read
byLicense Global
Six Flags, Cedar Fair logos
Location Based Entertainment
Six Flags, Cedar Fair to Merge Under Six Flags Corporate Name
Six Flags, Cedar Fair to Merge Under Six Flags Corporate Name
Nov 2, 2023
|
3 Min Read
byLicense Global
Daddy Pig Rollercoaster, Peppa Pig Park Gunzburg, Merlin Entertainment
Location Based Entertainment
Merlin Entertainment Reveals Daddy Pig’s Roller Coaster at Peppa Pig Park Gunzburg
Merlin Entertainment Reveals Daddy Pig’s Roller Coaster at Peppa Pig Park Gunzburg
Oct 31, 2023
|
2 Min Read
byLicense Global
Macy's Thanksgiving Day Parade logo.
Location Based Entertainment
Nickelodeon’s ‘Good Burger’ Burgermobile Coming to Macy’s Parade
Nickelodeon’s ‘Good Burger’ Burgermobile Coming to Macy’s Parade
Oct 27, 2023
|
2 Min Read
byLicense Global
Crayola logo
Location Based Entertainment
Crayola Experience Heads to Beijing
Crayola Experience Heads to Beijing
Oct 25, 2023
|
2 Min Read
byLicense Global
Dreamworks, Macy’s Thanksgiving Day Parade logos
Location Based Entertainment
Dreamworks Animation’s ‘Kung Fu Panda’ Po, Returns to Macy’s Parade
Dreamworks Animation’s ‘Kung Fu Panda’ Po, Returns to Macy’s Parade
Oct 25, 2023
|
2 Min Read
byLicense Global
Cirque Musica “Holiday Wonderland.”
Location Based Entertainment
Cirque Musica Announces New Holiday Tour
Cirque Musica Announces New Holiday Tour
Oct 19, 2023
|
1 Min Read
byLicense Global
The Deliciously Delectable World of Wonka float
Location Based Entertainment
Warner Bros. Pictures’ ‘Wonka’ Partners with Macy’s to Appear in Holiday Parade
Warner Bros. Pictures’ ‘Wonka’ Partners with Macy’s to Appear in Holiday Parade
Oct 19, 2023
|
2 Min Read
byLicense Global
Entertainment
Offerings for Annual Godzilla Day Revealed
Offerings for Annual Godzilla Day Revealed
Oct 19, 2023
|
4 Min Read
byLicense Global
Chuck E. Cheese-themed Splash Zone
Location Based Entertainment
Chuck E. Cheese Signs Debut Location-Based Entertainment Licensing Deal
Chuck E. Cheese Signs Debut Location-Based Entertainment Licensing Deal
Oct 18, 2023
|
2 Min Read
byLicense Global
Entrance to Peppa Pig Theme Park, Florida, Hasbro
Trends and Insights
What are the Brand Licensing and Extension Trends to Look for in 2024?
What are the Brand Licensing and Extension Trends to Look for in 2024?
Oct 17, 2023
|
1 Min Read
byLicense Global
Rendering of a football field at the BR Resorts.
Location Based Entertainment
Grêmio Foot-Ball Porto Alegrense and Sport Club Internacional to Open Resorts in Brazil
Grêmio Foot-Ball Porto Alegrense and Sport Club Internacional to Open Resorts in Brazil
Oct 17, 2023
|
4 Min Read
byLicense Global
Reese’s Book Club x Sheraton Lobby Library at Sheraton Grand Los Angeles.
Location Based Entertainment
Sheraton Hotels and Reese’s Book Club to Launch Lobby Libraries
Sheraton Hotels and Reese’s Book Club to Launch Lobby Libraries
Oct 17, 2023
|
2 Min Read
byLicense Global
Alex Sanson, Magic Light Pictures
Location Based Entertainment
A Conversation with Magic Light Pictures on Location-Based Experiences
A Conversation with Magic Light Pictures on Location-Based Experiences
Oct 13, 2023
|
1 Min Read
byBarbara Smith , Ben Roberts
Room from the Horror Overnight.
Location Based Entertainment
Madame Tussauds and Intercontinental Hotel Celebrate Halloween
Madame Tussauds and Intercontinental Hotel Celebrate Halloween
Oct 13, 2023
|
1 Min Read
byLicense Global
"Hello Kitty Island Adventure."
Character
There’s No Party Like a Sanrio Party
There’s No Party Like a Sanrio Party
Oct 12, 2023
|
5 Min Read
byPatricia DeLuca
The Snowman, Penguin Ventures
Location Based Entertainment
Penguin Ventures Partners with JW Marriott Grosvenor House, London for ‘The World of the Snowman’ Afternoon Tea
Penguin Ventures Partners with JW Marriott Grosvenor House, London for ‘The World of the Snowman’ Afternoon Tea
Oct 11, 2023
|
2 Min Read
byLicense Global
Origins: An NFL Collection, NFL, Don’t Stop Your Future, Plant Faced Clothing
Apparel
NFL Unveils 2023 London Originals Collection with Idris Elba’s Don’t Stop Your Future and Plant Faced Clothing
NFL Unveils 2023 London Originals Collection with Idris Elba’s Don’t Stop Your Future and Plant Faced Clothing
Oct 11, 2023
|
1 Min Read
byLicense Global
“Peter Rabbit” x Peninsula Afternoon Tea items.
Location Based Entertainment
Penguin Ventures: From Text to Tangible
Penguin Ventures: From Text to Tangible
Oct 10, 2023
|
8 Min Read
byMcKenna Morgan, Ben Roberts
Casey Collins, Hasbro
Toys & Games
A Conversation with Hasbro on Licensed Toy Trends
A Conversation with Hasbro on Licensed Toy Trends
Oct 10, 2023
|
1 Min Read
byBarbara Smith
Netflix logo.
Location Based Entertainment
Experience Squid Game: The Trials in Los Angeles
Experience Squid Game: The Trials in Los Angeles
Oct 10, 2023
|
1 Min Read
byLicense Global
Sonic The Hedgehog in The Arcade at Brand Licensing Europe
Brand Licensing Europe
Brand Licensing Europe Attendance up 28% with Record Retailer and European Visitor Numbers
Brand Licensing Europe Attendance up 28% with Record Retailer and European Visitor Numbers
Oct 9, 2023
|
2 Min Read
byLicense Global
Latest News

Editor's Choice

Grand Theft Auto VI Trailer 1 screen grab
Video Games
'Grand Theft Auto VI': Meet the Future of a Colossal Franchise
'Grand Theft Auto VI': Meet the Future of a Colossal Franchise

Dec 5, 2023

“Dune” LEGO, Barbie Range, “The Texas Chainsaw Massacre,” PUMA x “Gremlins,” Mariah Carey Barbie, F.R.I.E.N.D.S. Little People Collector Set and LIFE.
Toys & Games
Editor’s Choice: The Top Kidult Products to Land in 2023
Editor’s Choice: The Top Kidult Products to Land in 2023

Nov 30, 2023

Grinch inflatables.
Branded Products
Deck the Halls … and More … with Licensed Décor
Deck the Halls … and More … with Licensed Décor

Dec 4, 2023

Sponsored Content

Peppa Pig ‘Peppa’s Big Day’ Video Game, Hasbro
Streaming & TV
Peppa Pig: The Only Way to Celebrate is by Having Others Join In
Peppa Pig: The Only Way to Celebrate is by Having Others Join In

Dec 1, 2023

U.S. Polo Assn. logo, U.S. Polo Assn.
Fashion
Evolving the Authentic, Global, Sport-Inspired U.S. Polo Assn. Brand
Evolving the Authentic, Global, Sport-Inspired U.S. Polo Assn. Brand

Nov 13, 2023

James Tweddle, PwC
Brand Licensing Europe
10 minutes with … PwC on How to Actively Manage Brand Licensing Relationships
10 minutes with … PwC on How to Actively Manage Brand Licensing Relationships

Sep 29, 2023

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