A Conversation with Perfetti Van Melle on the Chupa Chups BrandA Conversation with Perfetti Van Melle on the Chupa Chups Brand
Marta Ballesteros chats with License Global about why Perfetti Van Melle’s colorful portfolio of brands resonates so well with consumers.
Marta Ballesteros, global licensing manager, Perfetti Van Melle, speaks with Barbara Smith, digital editor, License Global, about the Chupa Chups and Mentos brands and how to innovate regarding brand extension. The discussion also delves into the strengths of the food and beverage sector when it comes to licensing.
Read more about:Perfetti Van MelleChupa ChupsMentosBrand Licensing EuropeLicense Global LiveLicense Global OriginalGlobal
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