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A Conversation with Perfetti Van Melle on the Chupa Chups BrandA Conversation with Perfetti Van Melle on the Chupa Chups Brand

Marta Ballesteros chats with License Global about why Perfetti Van Melle’s colorful portfolio of brands resonates so well with consumers.

1 Min Read
Marta Ballesteros, Perfetti Van Melle
Marta Ballesteros, Perfetti Van MelleLicense Global

Marta Ballesteros, global licensing manager, Perfetti Van Melle, speaks with Barbara Smith, digital editor, License Global, about the Chupa Chups and Mentos brands and how to innovate regarding brand extension. The discussion also delves into the strengths of the food and beverage sector when it comes to licensing.

Get more trends and insights from License Global at Brand Licensing Europe.

About the Author(s)

Barbara Smith

Digital Editor , License Global

Barbara Smith is a Digital Editor for License Global. Based in the U.S., while Barbara's remit is general news coverage, she enjoys focusing on apparel, travel and social media throughout North America. Barbara loves all things fashion, fitness and food!

Ben Roberts

Content Director (EMEA), License Global

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