A Conversation with Kids Industries on What Makes a Successful Licensing Program

Jelena Stosic chats with License Global about the key drivers in licensing and the consumer sentiment around sustainability.

Ian Hart, Ben Roberts

October 12, 2023

1 Min Read
Jelena Stosic, Kids Industries
Jelena Stosic, Kids IndustriesLicense Global

Jelena Stosic, strategy director, Kids Industries, the research, strategy and creative agency, speaks with Ian Hart, senior digital editor, License Global, about some of the key drivers in licensing, according to KI data. The discussion also focuses on some of the biggest wants from kids in 2023, where the audience engages with brands and how they spend their time.

Get more trends and insights from License Global at Brand Licensing Europe.

About the Author(s)

Ian Hart

Senior Digital Editor U.K. & EMEA, License Global

Ian joined the License Global editorial team in May 2022 as digital editor for the U.K. and EMEA, becoming Senior Digital Editor in April 2023.

Ian is a huge fan of sports and entertainment brands and, as a father, toys and kids' brands are a large part of his life!

He has been at Informa (formerly UBM) since 2018, where he was previously the editor of SHP, a B2B digital publication aimed at health & safety professionals.

Ian studied journalism at university before spending seven years in online fantasy gaming. Prior to moving to Informa, Ian worked in B2B trade print media, in the automotive sector, working on various publications aimed at independent automotive technicians and parts distributors.

Ben Roberts

Content Director, License Global

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