A Conversation with Kids Industries on What Makes a Successful Licensing ProgramA Conversation with Kids Industries on What Makes a Successful Licensing Program
Jelena Stosic chats with License Global about the key drivers in licensing and the consumer sentiment around sustainability.
Jelena Stosic, strategy director, Kids Industries, the research, strategy and creative agency, speaks with Ian Hart, senior digital editor, License Global, about some of the key drivers in licensing, according to KI data. The discussion also focuses on some of the biggest wants from kids in 2023, where the audience engages with brands and how they spend their time.
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