A Conversation with Fanatics on the Growth of Sports LicensingA Conversation with Fanatics on the Growth of Sports Licensing

Younes Layati, senior director, licensing, Fanatics joins Barbara Smith, digital editor, License Global at Brand Licensing Europe to discuss the trends driving the rapidly expanding sports market, the latest licensed collaborations with major league brands and the extensive range of Fanatics consumer engagement initiatives across the market today. 

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