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A Conversation with Fanatics on the Growth of Sports LicensingA Conversation with Fanatics on the Growth of Sports Licensing

Younes Layati chats with License Global about the brand’s digital sports platform and how it enhances the overall fan experience.

Barbara Smith

October 5, 2023

1 Min Read
Younes Layati, Fanatics
Younes Layati, FanaticsLicense Global

Younes Layati, senior director, licensing, Fanatics joins Barbara Smith, digital editor, License Global at Brand Licensing Europe to discuss the trends driving the rapidly expanding sports market, the latest licensed collaborations with major league brands and the extensive range of Fanatics consumer engagement initiatives across the market today. 

Get more trends and insights from License Global at Brand Licensing Europe.

About the Author(s)

Barbara Smith

Digital Editor , License Global

Barbara Smith is a Digital Editor for License Global. Based in the U.S., while Barbara's remit is general news coverage, she enjoys focusing on apparel, travel and social media throughout North America. Barbara loves all things fashion, fitness and food!

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