What are the Brand Licensing and Extension Trends to Look for in 2024?

The License Global team sat down with several executives to look at some of the brand licensing and brand extension trends that have defined this year and what we can expect as we move into 2024. Topics covered include licensing trends in television, streaming, anime, immersive experiences, food, fashion and apparel.

This compilation video features contributions from Andrew Carley, director, global licensing, BBC Studios; Maarten Weck, executive vice president, managing director, WildBrain CPLG; Nick Smith, executive vice president, formats and licensing, All3Media International; Casey Collins, senior vice president, general manager, global consumer products, Hasbro; Richard Pink, managing director, Pink Key Licensing; Aadil Tayouga, director, licensing and business strategy, Bandai Namco; Younes Layati, senior director, licensing, Fanatics; Clement Monteil, merchandising and licensing manager, ASO (Tour de France); Marta Ballesteros, global licensing manager, Perfetti Van Melle and Jelena Stosic, strategy director, Kids Industries.

What is Brand Extension? 6 Examples and Strategies.

Explore each of these interviews in full.