What are the Brand Licensing and Extension Trends to Look for in 2024?

Several brand licensing executives discuss their thoughts on the upcoming trends in television, streaming, anime, immersive experiences, food, fashion and apparel.

License Global

October 17, 2023

1 Min Read
Entrance to Peppa Pig Theme Park, Florida, Hasbro
Entrance to Peppa Pig Theme Park, FloridaHasbro

The License Global team sat down with several executives to look at some of the brand licensing and brand extension trends that have defined this year and what we can expect as we move into 2024. Topics covered include licensing trends in television, streaming, anime, immersive experiences, food, fashion and apparel.

This compilation video features contributions from Andrew Carley, director, global licensing, BBC Studios; Maarten Weck, executive vice president, managing director, WildBrain CPLG; Nick Smith, executive vice president, formats and licensing, All3Media International; Casey Collins, senior vice president, general manager, global consumer products, Hasbro; Richard Pink, managing director, Pink Key Licensing; Aadil Tayouga, director, licensing and business strategy, Bandai Namco; Younes Layati, senior director, licensing, Fanatics; Clement Monteil, merchandising and licensing manager, ASO (Tour de France); Marta Ballesteros, global licensing manager, Perfetti Van Melle and Jelena Stosic, strategy director, Kids Industries.

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Explore each of these interviews in full.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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