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The latest licensed products, partnerships and brand collaboration news from across the lifestyle and fashion accessory market.

Bell Racing 24 Hours of Le Mans licensed helmets and scaled helmets
Sports
Bell Racing Signs Licensing Deal with the 24 Hours of Le MansBell Racing Signs Licensing Deal with the 24 Hours of Le Mans

Bell Racing will produce helmets and mini helmets dedicated to the famous endurance race.

byLicense Global
Nov 29, 2023|
2 Min Read
Oakley’s Helux Fortnite
Accessories
Oakley Announces ‘Fortnite’ EyewearOakley Announces ‘Fortnite’ Eyewear
byLicense Global
Nov 22, 2023
1 Min Read
Off-White Bulls hats.
Accessories
Off-White and Chicago Bulls Extend Capsule CollectionOff-White and Chicago Bulls Extend Capsule Collection
byLicense Global
Nov 21, 2023
1 Min Read
“The Powerpuff Girls” Makeup Collection, Bobbi Brown
Entertainment
‘The Powerpuff Girls’ Celebrate 25 Years‘The Powerpuff Girls’ Celebrate 25 Years
byLicense Global
Nov 20, 2023
2 Min Read
Miffy embroidered bag, Daisy Street
Fashion
Miffy x Daisy Street Collab AnnouncedMiffy x Daisy Street Collab Announced
byLicense Global
Nov 15, 2023
1 Min Read
Venus Williams Pavé jewelry pieces, Reinstein Ross
Accessories
Venus Williams Partners with Reinstein Ross Goldsmiths for JewelryVenus Williams Partners with Reinstein Ross Goldsmiths for Jewelry
byLicense Global
Nov 14, 2023
2 Min Read
The Pikachu sterling silver pendant, Tiffany & Co.
Accessories
Tiffany & Co. Collabs with Daniel Arsham, The Pokémon Company
Tiffany & Co. Collabs with Daniel Arsham, The Pokémon Company
Nov 13, 2023
|
2 Min Read
byLicense Global
New Era caps with emoji embroidery, emoji
Branded Products
New Era Collabs with emoji
New Era Collabs with emoji
Nov 13, 2023
|
1 Min Read
byLicense Global
Aphmau Jewelry
Accessories
Claire’s, Gaming YouTuber, Aphmau, Collab on Accessories and Toys
Claire’s, Gaming YouTuber, Aphmau, Collab on Accessories and Toys
Nov 9, 2023
|
1 Min Read
byLicense Global
Miffy.
Apparel
Joester Loria Group, Goodie Two Sleeves to Launch Miffy Clothing
Joester Loria Group, Goodie Two Sleeves to Launch Miffy Clothing
Nov 7, 2023
|
1 Min Read
byLicense Global
Zenni Optical Eyewear Line
Fashion
Zenni Optical Unveils Eyewear Line with George and Claire Kittle
Zenni Optical Unveils Eyewear Line with George and Claire Kittle
Oct 26, 2023
|
1 Min Read
byLicense Global
The Grinch range, Primark, Dr. Seuss
Fashion
Primark Reprises Dr. Seuss’ ‘The Grinch’ Range
Primark Reprises Dr. Seuss’ ‘The Grinch’ Range
Oct 23, 2023
|
3 Min Read
byLicense Global
Maya Brenner designing the Frank Lloyd Wright jewelry collections.
Accessories
Maya Brenner, Frank Lloyd Wright Foundation Team for Jewelry
Maya Brenner, Frank Lloyd Wright Foundation Team for Jewelry
Oct 20, 2023
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1 Min Read
byLicense Global
La Estrella patch.
Accessories
Patch Collection Celebrates Loteria Don Clemente
Patch Collection Celebrates Loteria Don Clemente
Oct 12, 2023
|
1 Min Read
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adizero 12.0 football cleat inspired by "Spider-Man 2."
Fashion
adidas Unveils Collection Inspired by 'Spider-Man 2' Video Game
adidas Unveils Collection Inspired by 'Spider-Man 2' Video Game
Oct 11, 2023
|
1 Min Read
byLicense Global
J Pierce Collection
Fashion
Contemporary Artist J. Pierce to Launch New Consumer Products for 2024
Contemporary Artist J. Pierce to Launch New Consumer Products for 2024
Oct 9, 2023
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1 Min Read
byLicense Global
Aysha Kidwai, Concept One Accessories,
Trends and Insights
Brand Licensing Europe: On Trend
Brand Licensing Europe: On Trend
Sep 28, 2023
|
3 Min Read
byLicense Global
Mappin & Webb, Team GB logos
Fashion
Mappin & Webb Launch Official Team GB Jewelry for Paris 2024 Olympics
Mappin & Webb Launch Official Team GB Jewelry for Paris 2024 Olympics
Sep 18, 2023
|
2 Min Read
byLicense Global
Kendra Scott at Target
Fashion
Target Announces Kendra Scott Collection
Target Announces Kendra Scott Collection
Sep 15, 2023
|
2 Min Read
byLicense Global
Two Miffy phone cases.
Accessories
Rocket Licensing Announces Expanded Miffy x Skinnydip Range
Rocket Licensing Announces Expanded Miffy x Skinnydip Range
Sep 8, 2023
|
2 Min Read
byLicense Global
Historic Royal Palaces Collection, Olympia Le Tan
Heritage
Historic Royal Palaces Launches Collaboration with Olympia Le-Tan Brand
Historic Royal Palaces Launches Collaboration with Olympia Le-Tan Brand
Aug 23, 2023
|
2 Min Read
byLicense Global
McDonald’s Trick-or-Treat buckets, Loungefly
Food & Beverages
McDonald’s Collection Revealed by Loungefly
McDonald’s Collection Revealed by Loungefly
Aug 11, 2023
|
1 Min Read
byLicense Global
Model wearing the Kalyna pin.
Accessories
Mastercard, Ukrainian Brand, Bevza, Launch Jewelry Capsule
Mastercard, Ukrainian Brand, Bevza, Launch Jewelry Capsule
Aug 10, 2023
|
1 Min Read
byLicense Global
The MAC-Top Sneakers and The Fanny MAC.
Food & Beverages
Cheetos Mac 'N Cheese x Coral Castillo MAC’ramé Collection
Cheetos Mac 'N Cheese x Coral Castillo MAC’ramé Collection
Aug 10, 2023
|
2 Min Read
byLicense Global
The Tapestry and Capri brands.
Accessories
Tapestry Announces Agreement to Acquire Capri Holdings
Tapestry Announces Agreement to Acquire Capri Holdings
Aug 10, 2023
|
3 Min Read
byLicense Global
Monopoly t-shirt, Krost
Toys & Games
Monopoly and Krost Collection Celebrates 100 Years of Hasbro
Monopoly and Krost Collection Celebrates 100 Years of Hasbro
Aug 10, 2023
|
1 Min Read
byLicense Global
(From L to R): Trevon Diggs, Patrick Mahomes and Damar Hamlin in the expanded BOSS x NFL collection.
Apparel
BOSS and NFL Expand Collection
BOSS and NFL Expand Collection
Aug 9, 2023
|
1 Min Read
byLicense Global
Authentic logo.
Accessories
Authentic Brands Group, Peerless Announce Partnership for Vince
Authentic Brands Group, Peerless Announce Partnership for Vince
Aug 3, 2023
|
1 Min Read
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Concept One Accessories logo.
Accessories
Concept One Accessories Reveals Rolling Stones Collection
Concept One Accessories Reveals Rolling Stones Collection
Aug 2, 2023
|
1 Min Read
byLicense Global
Tatty Teddy
Lifestyle
Three New Licenses Announced for Me to You and Tatty Teddy
Three New Licenses Announced for Me to You and Tatty Teddy
Aug 1, 2023
|
2 Min Read
byLicense Global
Accessories
Tiffany & Co. Debuts Return to Tiffany x Beyoncé Collection
Tiffany & Co. Debuts Return to Tiffany x Beyoncé Collection
Jul 28, 2023
|
1 Min Read
byLicense Global
MINISO x Barbie collab.
Accessories
MINISO x 'Barbie' Collection Launches
MINISO x 'Barbie' Collection Launches
Jul 27, 2023
|
1 Min Read
byLicense Global
Froot Loops sunglasses.
Accessories
goodr Reveals Froot Loops-Themed Collection of Athletic Sunglasses
goodr Reveals Froot Loops-Themed Collection of Athletic Sunglasses
Jul 26, 2023
|
1 Min Read
byLicense Global
The Reese’s x Sprayground backpack.
Accessories
Sprayground Collabs with Reese’s Brand for Backpack Design
Sprayground Collabs with Reese’s Brand for Backpack Design
Jul 26, 2023
|
1 Min Read
byLicense Global
Models wearing the PUMA x Dapper Dan collection.
Fashion
PUMA, Dapper Dan Reunite for Pre-Game Collection
PUMA, Dapper Dan Reunite for Pre-Game Collection
Jul 19, 2023
|
2 Min Read
byLicense Global
Latest News

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Grogu "Star Wars" build-and-display model, LEGO
Movies
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Nov 22, 2023

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Rankings and Lists
Leading Licensees 2023
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Nov 9, 2023

Christmas Jumpers
Trends and Insights
Holiday Licensing’s Unlikely Hero: The Ugly Christmas Sweater
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Nov 20, 2023

Sponsored Content

U.S. Polo Assn. logo, U.S. Polo Assn.
Fashion
Evolving the Authentic, Global, Sport-Inspired U.S. Polo Assn. Brand
Evolving the Authentic, Global, Sport-Inspired U.S. Polo Assn. Brand

Nov 13, 2023

James Tweddle, PwC
Brand Licensing Europe
10 minutes with … PwC on How to Actively Manage Brand Licensing Relationships
10 minutes with … PwC on How to Actively Manage Brand Licensing Relationships

Sep 29, 2023

Develop licensing opportunities through generative AI on-demand webinar, BrandTrends Group
Licensing Resources
Develop licensing opportunities through generative AI
Develop licensing opportunities through generative AI

Sep 26, 2023

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