A Conversation with Wildbrain CPLG on Lifestyle Consumer Product Licensing Trends

Maarten Weck chats with License Global about Wildbrain’s Aspire brand and how the business has grown.

1 Min Read
Maarten Weck, WildBrain CPLG
Maarten Weck, WildBrain CPLGLicense Global

Wildbrain CPLG re-branded its lifestyle diction with the launch of ASPIRE two years ago and the company continues to expand. To learn more, Maarten Weck, executive vice president, managing director, WildBrain CPLG, spoke with Barbara Smith, digital editor, License Global, about how the business has adapted to the wider changes in the industry.

Get more trends and insights from License Global at Brand Licensing Europe.

About the Authors

Barbara Smith

Digital Editor , License Global

Barbara Smith is a Digital Editor for License Global. Based in the U.S., while Barbara's remit is general news coverage, she enjoys focusing on apparel, travel and social media throughout North America. Barbara loves all things fashion, fitness and food!

Ben Roberts

Content Director, License Global

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