Inside find an exclusive conversation with “Sesame Street” as the brand celebrates the 50th anniversary of the groundbreaking children’s television show; an in-depth look at Toei Animation’s “Dragon...
Toys ‘R’ Us has relaunched as a new company with new leadership and new future objectives.
License Global is now accepting nominations for its exclusive Leading Global Licensees report, which is moving to the April issue.
Top News
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February 20, 2019Mattel has entered into a three-year international licensing agreement with Universal Brand Development for the Despicable Me franchise.
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February 20, 2019TSBA Group has appointed Merchantwise Licensing to represent Transport for London in Australia and New Zealand, effective immediately.
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February 20, 2019Zag America has added several new members to its leadership team, including the appointment of Manuel Torres Port to the post of chief...
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February 20, 2019The World of Eric Carle has launched a Chick-fil-A kids meal promotion for kids 3 and under that features the art and characters from Eric...
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February 20, 2019The Wiggles have signed on WowWee as master toy partner for North America.
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February 20, 2019Two awards ceremonies celebrating the toy industry coincided with this year’s Toy Fair New York–the 2019 Toy of the Year Awards and the WIT...
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February 20, 2019Poetic Brands has launched adult apparel ranges for Budweiser and Bud Light.
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February 20, 2019The Toy Association announced the top trends of 2019 during this year’s North American International Toy Fair New York, held at Jacob...
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February 20, 2019PUMA has announced new partnerships that will see the global sports brand celebrate the evolution of music culture and honor video game...
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February 20, 2019Global entertainment company Moonbug has signed on Little Tikes to serve as master toy licensee for its digital IP “Little Baby Bum.”
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February 20, 2019Silvergate Media has signed Gund, a leading plush toymaker owned by Spin Master, as the first licensing partner for the Netflix animated...
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February 20, 2019The Global Licensing Group led discussions about strategic and tactical uses of brand licensing for building consumer engagement and...
Licensing Expo 2019
Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend Licensing Expo from more than 67 countries.
