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Latest News

Wyncor, Hasbro Sign Agreement for Miraball Surprise Dungeons & Dragons Collectible

Feb 19, 2025

Dash Launches PEEPS-Themed Kitchen Appliances

Feb 19, 2025

SHEIN Launches Newmoji and SmileyWorld Collections

Feb 19, 2025

Teddy Mountain UK to Release Gromit Make-A-Bear Plush

Feb 19, 2025

“Yo Gabba GabbaLand!” Gabbacadabra.

Jazwares to Release ‘Yo Gabba Gabba!’ Toys and Targeted Consumer Products

Jazwares to Release ‘Yo Gabba Gabba!’ Toys and Targeted Consumer Products

Jazwares to debut toys, plush and costumes based on the children’s franchise.

Peanuts cooler, Igloo

Igloo Unveils Exclusive Peanuts 75th Anniversary Collection

Igloo Unveils Exclusive Peanuts 75th Anniversary Collection

Feb 19, 2025

Dr. Seuss Books

Dr. Seuss Enterprises Revives Book Giveaway in U.S.

Dr. Seuss Enterprises Revives Book Giveaway in U.S.

Feb 19, 2025

Latest Insights

Alexandra Filiol, Procidis (part of Banijay Kids & Family)

10 Minutes With ... Procidis on its Licensing Program and Plans for the Future

10 Minutes With ... Procidis on its Licensing Program and Plans for the Future

Feb 18, 2025

hololive merchanside from inside pop-up shop, hololive

Retail News & Trends

Japan’s hololive Pop-Up Shop Comes to Los Angeles

Japan’s hololive Pop-Up Shop Comes to Los Angeles

Feb 13, 2025

New Captain America Construction Figure from The LEGO Group

EXCLUSIVE: Marvel Super Heroes VS Villains Campaign Launches A Year of Epic Battles

EXCLUSIVE: Marvel Super Heroes VS Villains Campaign Launches A Year of Epic Battles

Feb 12, 2025

Entertainment

“Yo Gabba GabbaLand!” Gabbacadabra.

Jazwares to Release ‘Yo Gabba Gabba!’ Toys and Targeted Consumer Products Jazwares to Release ‘Yo Gabba Gabba!’ Toys and Targeted Consumer Products

byLicense Global

WiT Announces New Leadership and Board Members for 2025 WiT Announces New Leadership and Board Members for 2025

Care Bears x Craft Buddy collection, Bulldog Licensing

Craft Buddy Announces Care Bears Licensing Deal Craft Buddy Announces Care Bears Licensing Deal

byLicense Global

Jo Pascoe, Universal Products & Experiences

Universal Products & Experiences Promotes Jo Pascoe Universal Products & Experiences Promotes Jo Pascoe

byLicense Global

Sponsored Content

Hello Kitty throws ceremonial first pitch at L.A. Dodgers game, Sanrio

Sponsored Content

How Rich Heritage Brand, Hello Kitty, Celebrated Historic Event

How Rich Heritage Brand, Hello Kitty, Celebrated Historic Event

Feb 17, 2025

John Deere prioritizes agriculture and agriculture innovation

Sponsored Content

Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content

Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

Sponsored Content

License Global's Leading Licensees Report 2024, License Global

License Global Reports

Leading Licensees 2024

Powered by Bioworld, License Global’s Leading Licensees Report recognizes more than 350 manufacturers worldwide across 21 licensing categories that have made significant developments in the licensing business and will continue to push the industry forward in the coming years.

Fashion

Newmoji x Shein x SmileyWorld logos

SHEIN Launches Newmoji and SmileyWorld Collections

SHEIN Launches Newmoji and SmileyWorld Collections

Feb 19, 2025

adidas Originals x SmileyWorld collection, adidas, The Smiley Company

adidas Unveils Debut Collaboration with Smiley Originals and SmileyWorld

adidas Unveils Debut Collaboration with Smiley Originals and SmileyWorld

Feb 18, 2025

Pins and Aces Wally Golf Shoes, HEYDUDE

HEYDUDE Launches Golf Shoe in Collaboration with Pins & Aces

HEYDUDE Launches Golf Shoe in Collaboration with Pins & Aces

Feb 17, 2025

Neymar Jr. for PUMA

PUMA Unveils Creativity Pack Featuring Neymar Jr. and LaMelo Ball

PUMA Unveils Creativity Pack Featuring Neymar Jr. and LaMelo Ball

Feb 17, 2025

Corporate

Merchantwise Group logo

Corporate Brands

Merchantwise Group Secures Social Media and Influencer Marketing Acquisition Merchantwise Group Secures Social Media and Influencer Marketing Acquisition

byLicense Global

motorola razr+ Paris Hilton Edition, Motorola

Motorola Teams with Paris Hilton on the Razr V3 Motorola Teams with Paris Hilton on the Razr V3

byLicense Global

Le Clic, Surge Brands

Corporate Brands

Surge Brands Named Global Licensing Agent for Camera Brand, Le Clic Surge Brands Named Global Licensing Agent for Camera Brand, Le Clic

byLicense Global

Drew and Jonathan Scott, BrandJourney

Scott Brothers Global Launches Brand Management Agency Scott Brothers Global Launches Brand Management Agency

byLicense Global

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Sports

Hello Kitty throws ceremonial first pitch at L.A. Dodgers game, Sanrio

Sponsored Content

How Rich Heritage Brand, Hello Kitty, Celebrated Historic Event

How Rich Heritage Brand, Hello Kitty, Celebrated Historic Event

Feb 17, 2025

Neymar Jr. for PUMA

PUMA Unveils Creativity Pack Featuring Neymar Jr. and LaMelo Ball

PUMA Unveils Creativity Pack Featuring Neymar Jr. and LaMelo Ball

Feb 17, 2025

Le Quiz 100% Sport avec L'Équipe, Quiz Room, IMG Licensing

Location-Based Entertainment

L'Équipe Teams Up with Quiz Room

L'Équipe Teams Up with Quiz Room

Feb 14, 2025

Art & Design

Jewel Branding & Licensing Appointed Exclusive Licensing Agency for Ceci New York

Jewel Branding & Licensing Appointed Exclusive Licensing Agency for Ceci New York

Feb 19, 2025

the Sinsay x Frida Kahlo collection

Sinsay Launches Frida Kahlo Collection with Art Ask Agency

Sinsay Launches Frida Kahlo Collection with Art Ask Agency

Feb 13, 2025

British artist Sam Wilde

Rights & Brands to Represent Artist Sam Wilde

Rights & Brands to Represent Artist Sam Wilde

Feb 6, 2025

Heritage

Sanderson Collection, Mark & Graham

Mark & Graham Teams Up with Sanderson for a Floral-Inspired Accessories Collection

Mark & Graham Teams Up with Sanderson for a Floral-Inspired Accessories Collection

Feb 11, 2025

alice + olivia's fall collection, Royal Shakespeare Company, Brandgenuity

Brandgenuity Unites alice + olivia and Royal Shakespeare Company

Brandgenuity Unites alice + olivia and Royal Shakespeare Company

Feb 11, 2025

“Gorgeous Georgians” Trails at Osterley Park and House from "Horrible Histories" and the U.K.'s National Trust.

Location-Based Entertainment

‘Horrible Histories’ Brings ‘Gorgeous Georgians’ to Osterley Park

‘Horrible Histories’ Brings ‘Gorgeous Georgians’ to Osterley Park

Feb 10, 2025

Retail

Paddington at FAO Schwarz in New York, STUDIOCANAL

Retail News & Trends

Paddington Takes Over FAO Schwarz in NYC for ‘Paddington in Peru’ Release Paddington Takes Over FAO Schwarz in NYC for ‘Paddington in Peru’ Release

byLicense Global

hololive merchanside from inside pop-up shop, hololive

Retail News & Trends

Japan’s hololive Pop-Up Shop Comes to Los Angeles Japan’s hololive Pop-Up Shop Comes to Los Angeles

byMcKenna Morgan

Miraball toy line at Walmart, Wyncor

Wyncor’s Miraball Toy Line to Launch at Walmart Wyncor’s Miraball Toy Line to Launch at Walmart

byLicense Global

Superman dog bandana, DC Studios

DC Studios Reveals New ‘Superman’ Merch DC Studios Reveals New ‘Superman’ Merch

byLicense Global

Lifestyle

Peanuts cooler, Igloo

Igloo Unveils Exclusive Peanuts 75th Anniversary Collection Igloo Unveils Exclusive Peanuts 75th Anniversary Collection

byLicense Global

"Cinderella" 75th Anniversary Accessory Collection, Loungefly

Loungefly Releases ‘Cinderella’ 75th Anniversary Accessory Collection Loungefly Releases ‘Cinderella’ 75th Anniversary Accessory Collection

byLicense Global

Sanderson Collection, Mark & Graham

Mark & Graham Teams Up with Sanderson for a Floral-Inspired Accessories Collection Mark & Graham Teams Up with Sanderson for a Floral-Inspired Accessories Collection

byLicense Global

alice + olivia's fall collection, Royal Shakespeare Company, Brandgenuity

Brandgenuity Unites alice + olivia and Royal Shakespeare Company Brandgenuity Unites alice + olivia and Royal Shakespeare Company

byLicense Global