Funko, the Leading Licensees, JoJo Siwa, Pocket.watch and more.
7-Eleven has inked a deal for Detective Pikachu-themed products, shareable photo filters and interactive augmented reality experiences in its stores.
DreamWorks, Universal Pictures and VStar Entertainment Group have partnered for a live touring production based on its 2016 film, Trolls.
Top News
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April 22, 2019NBA star Dennis Smith Jr. has revealed his Under Armour Anatomix Spawn Colorway shoe inspired by the “Mortal Kombat” character Sub-Zero.
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April 22, 2019Fashion retailer Tilly’s has partnered with the High School Esports League to provide scholarships and mobile game competitions to gamers.
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April 22, 2019Warner Bros. has inked a deal with Cryptozoic to launch a card game based on its classic DC superheroes.
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April 22, 2019New Build-A-Bear plush based on Iron Man and Captain America will be released in time for the launch of the new Avengers: Endgame movie.
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April 22, 2019Major League Soccer and U.S. Soccer have inked a multi-year deal with meditation app Headspace to provide app-subscriptions as well as...
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April 22, 2019Video game studio DeNA has licensed the “Attack on Titan” anime series for its new mobile game “Tactics.”
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April 22, 2019Paper and card company Papyrus has partnered with Disney on a selection of birthday cards inspired by Disney Princess characters.
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April 19, 2019Donald Glover, who is also known as rapper Childish Gambino, has partnered with Adidas to release a new line of shoes inspired by classic...
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April 19, 2019Footwear brand Vans has partnered with fried chicken and waffles chain Sweet Chick on a limited-edition shoe collection.
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April 19, 2019Hip Hop brand FUBU is on the comeback trail in the U.S., aiming to leverage licensing agreements to lead the way.
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April 19, 2019Gateway Motorsports Park and World Wide Technology have agreed to a naming rights deal that will see the NASCAR track rebranded as the “...
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April 19, 2019Z2 Comics has teamed with the Grateful Dead to release a limited-edition graphic novel based on the formation of the American jam band.
Licensing Expo 2019
Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend Licensing Expo from more than 67 countries.
