Boston-based brands Saucony and Dunkin’ have partnered to celebrate their hometown marathon with a limited-edition running shoe.
As HBO series “Game of Thrones” enters its eighth and final season, several big brands have signed official licensed collaborations including Adidas, John Varvatos, Johnnie Walker and Urban Decay.
Companies exhibiting at Licensing Expo 2019 are now invited to contribute to License Global’s exclusive Licensing Expo Daily + Directory magazine.
Top News
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March 25, 2019Disney will no longer make films under the Fox 2000 label, Variety reports.
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March 25, 2019Online marketplace Tmall Global, which is operated by Alibaba, has launched two initiatives to encourage brands and businesses to enter the...
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March 25, 2019Razer will work with Tencent on a raft of initiatives related to smartphone-based games, according to TechCrunch.
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March 25, 2019Comcast has announced Flex, a streaming service for its Internet-only customers.
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March 25, 2019Multi-platform media company Betches has teamed with cellphone accessory company PopSocket.
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March 22, 2019DHX Media has appointed two new distribution sales managers in key territories.
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March 22, 2019Tokyo-based Sony Creative Products, which manages licensing in Japan for animated penguin Pingu on behalf of rights owner Mattel, partnered...
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March 22, 2019Global Icons has expanded the licensing program of car care brand Turtle Wax with a host of new deals.
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March 22, 2019McDonald’s and La-Z-Boy have joined forces and created the “McDelivery Couch,” for a sweepstakes, according to People.
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March 22, 2019Retailer Forever 21 has launched an athleisure line of apparel and accessories with U.S. Postal Service branding, according to Bustle.
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March 22, 2019Model and stylist Aleali May has once again teamed with Air Jordan for a new shoe.
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March 22, 2019The NPD Group has announced a deal with the International Game Developers Association to provide game developers actionable gaming insights...
Licensing Expo 2019
Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend Licensing Expo from more than 67 countries.
