Boston-based brands Saucony and Dunkin’ have partnered to celebrate their hometown marathon with a limited-edition running shoe.
As HBO series “Game of Thrones” enters its eighth and final season, several big brands have signed official licensed collaborations including Adidas, John Varvatos, Johnnie Walker and Urban Decay.
Companies exhibiting at Licensing Expo 2019 are now invited to contribute to License Global’s exclusive Licensing Expo Daily + Directory magazine.
Top News
-
March 26, 2019Kodak is working with Dogfish Head Craft Brewing for an alternative way processing its Super 8 Film with the beer company’s SuperEight beer.
-
March 26, 2019DKNY has launched a women’s athleisure partnership with Major League Baseball.
-
March 26, 2019Just like Netflix, expect Apple Arcade to reimagine the category, from access to purchase opportunity, right down to licensing.
-
March 26, 2019Rampage, the contemporary young women’s lifestyle brand owned by Iconix Brand Group, has named Savannah Chrisley as its first-ever creative...
-
March 26, 2019The Bill Blass Group has selected The Brand Liaison to lead licensing efforts for select licensing retail programs.
-
March 26, 2019Brand Licensing Europe has announced 55 delegates currently on board for its 2019 Retail Mentoring Programme, surpassing the 54 who...
-
March 25, 2019Disney will no longer make films under the Fox 2000 label, Variety reports.
-
March 25, 2019Online marketplace Tmall Global, which is operated by Alibaba, has launched two initiatives to encourage brands and businesses to enter the...
-
March 25, 2019Rocket Licensing, which represents the Godzilla brand in the U.K. and Ireland on behalf of Japanese licensor and brand owner Toho, has...
-
March 25, 2019Razer will work with Tencent on a raft of initiatives related to smartphone-based games, according to TechCrunch.
-
March 25, 2019Comcast has announced Flex, a streaming service for its Internet-only customers.
-
March 25, 2019Multi-platform media company Betches has teamed with cellphone accessory company PopSocket.
Licensing Expo 2019
Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend Licensing Expo from more than 67 countries.
