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Formula 1 and LVMH execs sign 10 year partnership agreement.
Corporate Brands
Formula 1, LVMH Announce Historic Global PartnershipFormula 1, LVMH Announce Historic Global Partnership

LVMH will be a global partner for the next decade starting in 2025.

byLicense Global
Oct 7, 2024
|
3 Min Read
The Three Deep collection.
American Football
Minnesota Vikings, Mitchell & Ness Launch Three Deep CollectionMinnesota Vikings, Mitchell & Ness Launch Three Deep Collection
byLicense Global
Oct 7, 2024
1 Min Read
RB19 simulators
Automotive & Cars
Oracle Red Bull Racing Launches RB19 Motion Simulator, F1 Show CarOracle Red Bull Racing Launches RB19 Motion Simulator, F1 Show Car
byLicense Global
Sep 30, 2024
2 Min Read
The UFC x Boston Scally The Notorious Cap
Accessories
Boston Scally, UFC Unveil Conor McGregor CapBoston Scally, UFC Unveil Conor McGregor Cap
byLicense Global
Sep 30, 2024
2 Min Read
UFC 306 at Riyadh Season Noche UFC
Fashion
PacSun Announces UFC Exclusive Merchandise DropPacSun Announces UFC Exclusive Merchandise Drop
byLicense Global
Sep 16, 2024
1 Min Read
Definitely City Collection, PUMA, Manchester City
Football/Soccer
PUMA, Manchester City Launch ‘Definitely City’ Collection in Collaboration with Oasis’ Noel GallagherPUMA, Manchester City Launch ‘Definitely City’ Collection in Collaboration with Oasis’ Noel Gallagher
byLicense Global
Sep 12, 2024
3 Min Read
TEREZ, National Basketball Association partnership
Fashion
TEREZ to Launch National Basketball Association Partnership
TEREZ to Launch National Basketball Association Partnership
Sep 12, 2024
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2 Min Read
byLicense Global
NFL Build-A-Bears
Toys & Games
Build-A-Bear Scores Partnership Deal with Kansas City Chiefs
Build-A-Bear Scores Partnership Deal with Kansas City Chiefs
Sep 10, 2024
|
1 Min Read
byLicense Global
“Premier League Player”
Video Games
Rezzil Announces Premier League VR Game
Rezzil Announces Premier League VR Game
Sep 10, 2024
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1 Min Read
byLicense Global
“Golden Tee PGA TOUR 2025”
Video Games
‘Golden Tee PGA TOUR 2025’ Celebrates 35th Anniversary
‘Golden Tee PGA TOUR 2025’ Celebrates 35th Anniversary
Sep 10, 2024
|
2 Min Read
byLicense Global
The Breitling Chronomat NFL Collection
Accessories
Breitling Introduces Chronomat NFL Collection
Breitling Introduces Chronomat NFL Collection
Sep 10, 2024
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2 Min Read
byLicense Global
“NBA 2K25” 
Video Games
‘NBA 2K25’ Launches Worldwide
‘NBA 2K25’ Launches Worldwide
Sep 9, 2024
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1 Min Read
byLicense Global
Panini logo
Sports
Panini America Partners with The Brandr Group on Collegiate NIL Initiatives
Panini America Partners with The Brandr Group on Collegiate NIL Initiatives
Sep 6, 2024
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2 Min Read
byLicense Global
Newcastle United Football Club shirts
Football/Soccer
10 Minutes With … Newcastle United Football Club on Building a Global Licensing Program from the Ground Up
10 Minutes With … Newcastle United Football Club on Building a Global Licensing Program from the Ground Up
Sep 3, 2024
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4 Min Read
byIan Hart
NFL Pop! Yourself
Toys & Games
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Funko, NFL Team for Customizable Pop! Yourself Collectibles
Sep 2, 2024
|
1 Min Read
byLicense Global
Dobble Bundesliga 
Toys & Games
Zygomatic Studio Unveils Dobble Bundesliga
Zygomatic Studio Unveils Dobble Bundesliga
Aug 30, 2024
|
1 Min Read
byLicense Global
Brands at Play
Trends and Insights
Brands at Play: More Than Just a Game
Brands at Play: More Than Just a Game
Aug 29, 2024
|
4 Min Read
byBen Roberts
The MoMA x Nike Everyday Sock
Fashion
MoMA Design Store Pairs with Nike
MoMA Design Store Pairs with Nike
Aug 28, 2024
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1 Min Read
byLicense Global
23XI Racing memorabilia
Sports
Upper Deck Inks Licensing Agreement with 23XI Racing
Upper Deck Inks Licensing Agreement with 23XI Racing
Aug 27, 2024
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1 Min Read
byLicense Global
Kelce Mix by Travis and Jason Kelce
Corporate Brands
Travis and Jason Kelce, General Mills Release Kelce Mix Cereal
Travis and Jason Kelce, General Mills Release Kelce Mix Cereal
Aug 27, 2024
|
2 Min Read
byLicense Global
Angel Reese, WNBA All-Star, at Panini America photo shoot during the WNBPA Rookie Orientation
Sports
The Rise of Women’s Sports and Brand Licensing
The Rise of Women’s Sports and Brand Licensing
Aug 26, 2024
|
14 Min Read
byIan Hart
“EA SPORTS NHL 25”
Video Games
‘EA Sports NHL 25’ Launching Oct. 4
‘EA Sports NHL 25’ Launching Oct. 4
Aug 26, 2024
|
3 Min Read
byLicense Global
Angel Reese x Reese’s Collection
Apparel
Reese’s and Angel Reese to Release Merch Collection
Reese’s and Angel Reese to Release Merch Collection
Aug 22, 2024
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2 Min Read
byLicense Global
License Global August 2024 issue
License Global Magazine
August 2024
The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.
License Global August 2024 issue
The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.
Reebok Fitness app
Sports
Reebok Launches Fitness App
Reebok Launches Fitness App
Aug 21, 2024
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1 Min Read
byLicense Global
College Football Top 25 Ranking Tracker Bobblehead Series.
Sports
College Football Top 25 Ranking Tracker Bobbleheads Revealed
College Football Top 25 Ranking Tracker Bobbleheads Revealed
Aug 20, 2024
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1 Min Read
byLicense Global
Will Levis No. 8, Hellmann’s, QB Will Levis
Beauty & Cosmetics
Hellmann’s, QB Will Levis Partner for Parfum de Mayonnaise
Hellmann’s, QB Will Levis Partner for Parfum de Mayonnaise
Aug 14, 2024
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1 Min Read
byLicense Global
NFL Collectible Card Game, UNO
Toys & Games
UNO Partners with NFL for Collectible Card Game
UNO Partners with NFL for Collectible Card Game
Aug 13, 2024
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2 Min Read
byLicense Global
England store at Wembley Stadium, Fanatics
Apparel
The FA Expands Fanatics Partnership
The FA Expands Fanatics Partnership
Aug 13, 2024
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2 Min Read
byLicense Global
POP: Team USA USAWP Flavor Flav, Funko
Toys & Games
Funko to Launch Team USA Water Polo Flavor Flav Pop!
Funko to Launch Team USA Water Polo Flavor Flav Pop!
Aug 13, 2024
|
1 Min Read
byLicense Global
Rundle Cup, Hook Polo, Sam Churchill
Apparel
Hook Polo Becomes Official Clothing Partner and Sponsor of British Army Polo
Hook Polo Becomes Official Clothing Partner and Sponsor of British Army Polo
Aug 9, 2024
|
1 Min Read
byLicense Global
Upper Deck, CLC, Brandr Group logos
Sports
Upper Deck Announces NIL Trading Cards for College Athletes
Upper Deck Announces NIL Trading Cards for College Athletes
Aug 8, 2024
|
3 Min Read
byLicense Global
Paris 2024 Olympics capsule, Anti Social Social Club
Sports
The Olympics: Licensing Gold
The Olympics: Licensing Gold
Aug 5, 2024
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2 Min Read
byLicense Global
Match Attax UEFA Club Competitions Football Cards, Topps
Toys & Games
Topps Launches Match Attax UEFA Club Competitions Football Cards
Topps Launches Match Attax UEFA Club Competitions Football Cards
Jul 31, 2024
|
1 Min Read
byLicense Global
UEFA Club Competitions and FC Barcelona Stands at BLE 2023
Brand Licensing Europe
European Football Clubs Sign for Brand Licensing Europe
European Football Clubs Sign for Brand Licensing Europe
Jul 31, 2024
|
3 Min Read
byLicense Global
Latest News

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25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Halloween decorations
Trends and Insights
Spooky Season has Arrived, Earlier than EverSpooky Season has Arrived, Earlier than Ever
Oct 1, 2024
7 Min Read
The Influentials 2024, License Global
Entertainment
Send Your Nominations for License Global’s InfluentialsSend Your Nominations for License Global’s Influentials
Sep 30, 2024
2 Min Read
BLE 2024 Characters, Brand Licensing Europe
Brand Licensing Europe
Record-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in HistoryRecord-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in History
Sep 27, 2024
3 Min Read

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Barbie flip phone, Mattel, Human Mobile Devices
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Barbie at 65: An Icon ReimaginedBarbie at 65: An Icon Reimagined
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Monster High Fashion Dolls, Mattel
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‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
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The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

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