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Sports
Authentic Brands Group, Sakar International Partner for ReebokAuthentic Brands Group, Sakar International Partner for Reebok

Deal covers U.S. and Canada.

byLicense Global
Dec 4, 2023|
1 Min Read
Rendering of the Cheez-It Flexin' Section.
Location Based Entertainment
Cheez-It to Offer Salon Experience at Citrus BowlCheez-It to Offer Salon Experience at Citrus Bowl
byLicense Global
Nov 30, 2023
2 Min Read
The Brandr Group logo
Colleges & Universities
TCU Athletics, The Brandr Group Launch Group Team for Student-AthletesTCU Athletics, The Brandr Group Launch Group Team for Student-Athletes
byLicense Global
Nov 29, 2023
2 Min Read
Bell Racing 24 Hours of Le Mans licensed helmets and scaled helmets
Sports
Bell Racing Signs Licensing Deal with the 24 Hours of Le MansBell Racing Signs Licensing Deal with the 24 Hours of Le Mans
byLicense Global
Nov 29, 2023
2 Min Read
Meghan Mernin, UFC
Sports
UFC Names Meghan Mernin VP, Licensing for Global Consumer ProductsUFC Names Meghan Mernin VP, Licensing for Global Consumer Products
byLicense Global
Nov 29, 2023
1 Min Read
Grêmio motorcycle helmet.
Automotive & Cars
Taurus Helmets, Fama Licensing Unveil Helmet Line for GrêmioTaurus Helmets, Fama Licensing Unveil Helmet Line for Grêmio
byLicense Global
Nov 29, 2023
1 Min Read
Grêmio “Cheering in Comfort” sneakers.
Footwear
Inpulse Shoes Launches Grêmio Line
Inpulse Shoes Launches Grêmio Line
Nov 28, 2023
|
1 Min Read
byLicense Global
Kappa Announced as Official Supplier of 24 Hours Of Le Mans, Kappa, Automobile Club de l’Ouest
Fashion
Kappa Announced as Official Supplier of 24 Hours Of Le Mans Sportswear
Kappa Announced as Official Supplier of 24 Hours Of Le Mans Sportswear
Nov 27, 2023
|
1 Min Read
byLicense Global
Sauber Motorsport apparel, Abercrombie & Fitch, WildBrain CPLG
Automotive & Cars
Aspire Announces new Licensees for Sauber Motorsport
Aspire Announces new Licensees for Sauber Motorsport
Nov 27, 2023
|
3 Min Read
byLicense Global
The Blackhawks Just Dishin' collection.
Apparel
Blackhawks and Just Dishin' Team Up for Streetwear Collection
Blackhawks and Just Dishin' Team Up for Streetwear Collection
Nov 27, 2023
|
1 Min Read
Venus Williams’ Happy Viking Collection, BlendJet
Food & Beverages
BlendJet Releases Venus Williams’ Happy Viking Collection
BlendJet Releases Venus Williams’ Happy Viking Collection
Nov 23, 2023
|
1 Min Read
byLicense Global
Off-White Bulls hats.
Accessories
Off-White and Chicago Bulls Extend Capsule Collection
Off-White and Chicago Bulls Extend Capsule Collection
Nov 21, 2023
|
1 Min Read
byLicense Global
Vilebrequin and Beau Lake paddleboards
Lifestyle
Vilebrequin and Beau Lake Announce Paddleboard Collab
Vilebrequin and Beau Lake Announce Paddleboard Collab
Nov 17, 2023
|
1 Min Read
byLicense Global
Venus Williams Pavé jewelry pieces, Reinstein Ross
Accessories
Venus Williams Partners with Reinstein Ross Goldsmiths for Jewelry
Venus Williams Partners with Reinstein Ross Goldsmiths for Jewelry
Nov 14, 2023
|
2 Min Read
byLicense Global
PacSun, Formula 1 Collection
Fashion
PacSun and Formula 1 Launch New Collection
PacSun and Formula 1 Launch New Collection
Nov 13, 2023
|
1 Min Read
byLicense Global
GrêmioMania retail chain, Grêmio Foot-Ball Porto Alegrense, Fama Licensing
Football/Soccer
GrêmioMania Opens First Licensed Soccer Brand Outlet
GrêmioMania Opens First Licensed Soccer Brand Outlet
Nov 7, 2023
|
1 Min Read
byLicense Global
Kyle Kuzma PUMA Hoops Collection
Fashion
Kyle Kuzma Announces Second Collection with PUMA Hoops
Kyle Kuzma Announces Second Collection with PUMA Hoops
Nov 2, 2023
|
1 Min Read
Game On Product Group, Messi logos
Beauty & Cosmetics
Game On Product Group Secures Leo Messi Fragrance, Skincare Lines
Game On Product Group Secures Leo Messi Fragrance, Skincare Lines
Nov 1, 2023
|
2 Min Read
byLicense Global
Fanatics logo.
Sports
Fanatics and Binho Board Announce MLS Sublicense Deal
Fanatics and Binho Board Announce MLS Sublicense Deal
Oct 31, 2023
|
1 Min Read
byLicense Global
Video Games
‘EA SPORTS UFC 5’ Launches Worldwide
‘EA SPORTS UFC 5’ Launches Worldwide
Oct 31, 2023
|
2 Min Read
byLicense Global
Grêmio Foot-Ball Porto Alegrense sticker book, Panini
Football/Soccer
Panini Launches New Sticker Album
Panini Launches New Sticker Album
Oct 30, 2023
|
1 Min Read
byLicense Global
All 6 AAGPBL Champions Bobbleheads, The National Bobblehead Hall of Fame and Museum
Baseball
All-American Girls Professional Baseball League Bobbleheads Unveiled
All-American Girls Professional Baseball League Bobbleheads Unveiled
Oct 27, 2023
|
2 Min Read
byLicense Global
Zenni Optical Eyewear Line
Fashion
Zenni Optical Unveils Eyewear Line with George and Claire Kittle
Zenni Optical Unveils Eyewear Line with George and Claire Kittle
Oct 26, 2023
|
1 Min Read
byLicense Global
A Crayola-inspired Spalding basketball.
Sports
Spalding Announces Partnership with Crayola
Spalding Announces Partnership with Crayola
Oct 25, 2023
|
1 Min Read
byLicense Global
Fanatics, TGL Presented by Sofi logos
Fashion
TGL Presented by Sofi Partners with Fanatics
TGL Presented by Sofi Partners with Fanatics
Oct 23, 2023
|
3 Min Read
byLicense Global
Williams F1 drivers Alex Albon and Logan Sargeant, THG, Williams F1
Sports
THG Announces Partnership with Williams Racing Formula 1 Team
THG Announces Partnership with Williams Racing Formula 1 Team
Oct 20, 2023
|
1 Min Read
byLicense Global
MP x Crayola collection, MP Activewear, Crayola
Fashion
MP Activewear Launches Limited-Edition Crayola Collection
MP Activewear Launches Limited-Edition Crayola Collection
Oct 19, 2023
|
1 Min Read
byLicense Global
The second Converse x LFC capsule.
Apparel
Converse Expands Liverpool FC Collection
Converse Expands Liverpool FC Collection
Oct 19, 2023
|
1 Min Read
byLicense Global
NBA, Peloton and WNBA logos.
Fitness
Peloton, NBA and WNBA Announce Partnership
Peloton, NBA and WNBA Announce Partnership
Oct 19, 2023
|
2 Min Read
byLicense Global
Scuderia Ferrari American Football (soccer) jersey.
Apparel
PUMA Unveils Scuderia Ferrari American Football Jersey
PUMA Unveils Scuderia Ferrari American Football Jersey
Oct 17, 2023
|
1 Min Read
byLicense Global
Rendering of a football field at the BR Resorts.
Location Based Entertainment
Grêmio Foot-Ball Porto Alegrense and Sport Club Internacional to Open Resorts in Brazil
Grêmio Foot-Ball Porto Alegrense and Sport Club Internacional to Open Resorts in Brazil
Oct 17, 2023
|
4 Min Read
byLicense Global
British and Irish Lions Rugby Team, IMG
Sports
British & Irish Lions Appoint IMG to Expand Global Licensing Program
British & Irish Lions Appoint IMG to Expand Global Licensing Program
Oct 13, 2023
|
3 Min Read
byLicense Global
USFL and XFL logos.
Sports
USFL And XFL Announce Intent to Merge
USFL And XFL Announce Intent to Merge
Oct 12, 2023
|
1 Min Read
byLicense Global
Recovered x NFL, International Games Collection
Fashion
Recovered Clothing Launches NFL Collection for 2023 International Games
Recovered Clothing Launches NFL Collection for 2023 International Games
Oct 9, 2023
|
1 Min Read
byLicense Global
Clement Monteil, ASO
Sports
A Conversation with ASO, Organizers of the Tour De France, about the Growth of Cycling in Brand Licensing
A Conversation with ASO, Organizers of the Tour De France, about the Growth of Cycling in Brand Licensing
Oct 6, 2023
|
1 Min Read
byBen Roberts
Latest News

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“Dune” LEGO, Barbie Range, “The Texas Chainsaw Massacre,” PUMA x “Gremlins,” Mariah Carey Barbie, F.R.I.E.N.D.S. Little People Collector Set and LIFE.
Toys & Games
Editor’s Choice: The Top Kidult Products to Land in 2023
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Nov 30, 2023

Grinch inflatables.
Branded Products
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Trends and Insights
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Nov 30, 2023

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U.S. Polo Assn. logo, U.S. Polo Assn.
Fashion
Evolving the Authentic, Global, Sport-Inspired U.S. Polo Assn. Brand
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James Tweddle, PwC
Brand Licensing Europe
10 minutes with … PwC on How to Actively Manage Brand Licensing Relationships
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Develop licensing opportunities through generative AI on-demand webinar, BrandTrends Group
Licensing Resources
Develop licensing opportunities through generative AI
Develop licensing opportunities through generative AI

Sep 26, 2023

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