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Kids playing video games.
Trends and Insights
Video Game Trends of 2025Video Game Trends of 2025

License Global highlights the upcoming trends that will significantly impact the world of video games, fandom and brand licensing.

byBen Roberts, Content Director
Dec 11, 2024
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1 Min Read
Sports Licensing Deals in 2024
Sports
Editor’s Choice: The Sports Licensing Deals Scoring Big in 2024Editor’s Choice: The Sports Licensing Deals Scoring Big in 2024
byIan Hart
Dec 11, 2024
1 Min Read
adidas x Overtime, The Brand Liaison
Fashion
adidas, Overtime Announce Collaborationadidas, Overtime Announce Collaboration
byLicense Global
Dec 11, 2024
1 Min Read
New Japan Pro Wrestling Store
Retail News & Trends
New Japan Pro Wrestling Teams with Event Merchandising for European Store LaunchNew Japan Pro Wrestling Teams with Event Merchandising for European Store Launch
byLicense Global
Dec 10, 2024
1 Min Read
Rubik’s NBA Fan Apparel, Lids
Toys & Games
Rubik’s and NBA Drop New Fan Apparel at LidsRubik’s and NBA Drop New Fan Apparel at Lids
byLicense Global
Dec 9, 2024
1 Min Read
Williams Racing x Pedal Mafia Cycling Apparel Collection
Apparel
Williams Racing, Pedal Mafia Launch Cycling Apparel CollectionWilliams Racing, Pedal Mafia Launch Cycling Apparel Collection
byLicense Global
Dec 4, 2024
1 Min Read
LEGO Technic Oracle Red Bull Racing RB20 F1 Car
Toys & Games
Oracle Red Bull Racing Builds New Partnership With LEGO
Oracle Red Bull Racing Builds New Partnership With LEGO
Dec 3, 2024
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1 Min Read
byLicense Global
Lionel Messi Classic Mate Mug, Stanley 1913
Home
Stanley 1913, Leo Messi Announce Multi-Year Partnership
Stanley 1913, Leo Messi Announce Multi-Year Partnership
Nov 27, 2024
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1 Min Read
byLicense Global
F1 Drive Go Carts, Grand Prix Plaza
Location-Based Entertainment
Grand Prix Plaza to Launch Year-Round Formula 1 Programming
Grand Prix Plaza to Launch Year-Round Formula 1 Programming
Nov 26, 2024
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1 Min Read
byLicense Global
Dallas Cowboys Nuggets, Tyson
Food & Beverage
Tyson, Dallas Cowboys Partner to Launch Themed Nuggets
Tyson, Dallas Cowboys Partner to Launch Themed Nuggets
Nov 26, 2024
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1 Min Read
byLicense Global
WNBA collection, ghostwrite.
Basketball
ghostwrite Partners with NBA and WNBA for Collectible Toy Line
ghostwrite Partners with NBA and WNBA for Collectible Toy Line
Nov 25, 2024
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1 Min Read
byLicense Global
Nas ‘Illmatic’ 30th Anniversary Limited-Edition Collaboration, Nas, Nicholas Daley, Umbro
Apparel
Nas Celebrates 30th Anniversary of ‘Illmatic’ with Limited-Edition Collaboration
Nas Celebrates 30th Anniversary of ‘Illmatic’ with Limited-Edition Collaboration
Nov 22, 2024
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1 Min Read
byLicense Global
Fanatics logo
Rugby
Fanatics, Melbourne Storm Sign Long-Term Omnichannel Retail Partnership
Fanatics, Melbourne Storm Sign Long-Term Omnichannel Retail Partnership
Nov 20, 2024
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1 Min Read
byLicense Global
Sonic the Hedgehog Game at Topgolf
Location-Based Entertainment
Topgolf Launches 'Sonic the Hedgehog Game' in U.S. Venues
Topgolf Launches 'Sonic the Hedgehog Game' in U.S. Venues
Nov 19, 2024
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1 Min Read
byLicense Global
The Scuderia Ferrari Desert Sun Collection, PUMA
Fashion
PUMA, Scuderia Ferrari HP Unveil Desert Sun Collection
PUMA, Scuderia Ferrari HP Unveil Desert Sun Collection
Nov 19, 2024
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1 Min Read
byLicense Global
Ben Ruiz, NFLPA
American Football
A Conversation with NFLPA's Ben Ruiz
A Conversation with NFLPA's Ben Ruiz
Nov 18, 2024
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1 Min Read
byMcKenna Morgan, Content Editor
Monopoly: LeBron James Luxury Edition, Hasbro, Nike
Toys & Games
Monopoly: LeBron James Luxury Edition Announced by Hasbro, Nike
Monopoly: LeBron James Luxury Edition Announced by Hasbro, Nike
Nov 15, 2024
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1 Min Read
byLicense Global
Leeds United Football Club Partners with Fanatics
Sports
Leeds United Football Club Partners with Fanatics
Leeds United Football Club Partners with Fanatics
Nov 13, 2024
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1 Min Read
"Ballpark Blast!," Pocket.watch and Major League Baseball
Baseball
pocket.watch, MLB Announce ‘Ballpark Blast!’
pocket.watch, MLB Announce ‘Ballpark Blast!’
Nov 12, 2024
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1 Min Read
byLicense Global
Aston Martin F1 Simulator, Aston Martin Aramco, Memento Exclusives
Sports
Aston Martin Aramco Launches Ultimate Simulator Using Motion Technology to Recreate F1 Racing
Aston Martin Aramco Launches Ultimate Simulator Using Motion Technology to Recreate F1 Racing
Nov 12, 2024
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1 Min Read
byLicense Global
World Rugby x Fanatics
Sports
World Rugby, Fanatics Partner for Global Merch Program
World Rugby, Fanatics Partner for Global Merch Program
Nov 8, 2024
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1 Min Read
byLicense Global
Kansas City Chiefs bag, Bogg
Sports
Bogg Teams Up with WinCraft by Fanatics for NFL Game Day Bags
Bogg Teams Up with WinCraft by Fanatics for NFL Game Day Bags
Nov 6, 2024
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1 Min Read
byLicense Global
adidas x David Beckham Predator 24 and Originals apparel collection
Fashion
adidas, David Beckham Intro Originals Predator 24 Collection
adidas, David Beckham Intro Originals Predator 24 Collection
Nov 6, 2024
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1 Min Read
byLicense Global
G.O.A.T. Fuel, Muhammad Ali Enterprises
Food & Beverage
G.O.A.T. Fuel Releases Muhammad Ali Collector’s Cans
G.O.A.T. Fuel Releases Muhammad Ali Collector’s Cans
Oct 31, 2024
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1 Min Read
byLicense Global
TKO logo
Entertainment
TKO Announces Acquisition of Endeavor Sports Assets
TKO Announces Acquisition of Endeavor Sports Assets
Oct 28, 2024
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1 Min Read
byLicense Global
Puma's Formula 1 Neon Energy Collection
Fashion
PUMA Introduces Neon Energy Collaboration with Formula 1
PUMA Introduces Neon Energy Collaboration with Formula 1
Oct 23, 2024
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1 Min Read
byLicense Global
Bad Bunny x Messi collection, adidas Originals
Footwear
Bad Bunny, Lionel Messi Team for adidas Collection
Bad Bunny, Lionel Messi Team for adidas Collection
Oct 23, 2024
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1 Min Read
byLicense Global
Pacsun x F1 Austin
Fashion
PacSun Announces Formula 1 Merch, On-Site Activations
PacSun Announces Formula 1 Merch, On-Site Activations
Oct 21, 2024
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1 Min Read
byLicense Global
Team GB at the Paris 2024 Olympics, Memento Exclusives
Sports
Memento Exclusives, Team GB Release Paris 2024 Memorabilia
Memento Exclusives, Team GB Release Paris 2024 Memorabilia
Oct 18, 2024
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1 Min Read
byLicense Global
Harlem Globetrotter Players and Chuck E. Cheese 2024
Location-Based Entertainment
Chuck E. Cheese Teams Up with Harlem Globetrotters for Sports and Family Entertainment Collaboration
Chuck E. Cheese Teams Up with Harlem Globetrotters for Sports and Family Entertainment Collaboration
Oct 17, 2024
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1 Min Read
byLicense Global
The NFL x Aleali May collection, PacSun
Apparel
PacSun Announces NFL x Aleali May Limited-Edition Collection
PacSun Announces NFL x Aleali May Limited-Edition Collection
Oct 16, 2024
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1 Min Read
byLicense Global
Reebok Whey Protein + Collagen, Generation Joy
Food & Beverage
Reebok Partners with Generation Joy
Reebok Partners with Generation Joy
Oct 15, 2024
|
1 Min Read
byLicense Global
NASCAR x LegacyHistoryPride jersey.
Apparel
NASCAR and LegacyHistoryPride Announce Fashion Collab
NASCAR and LegacyHistoryPride Announce Fashion Collab
Oct 14, 2024
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1 Min Read
byLicense Global
UFC x PMI
Toys & Games
UFC, PMI to Launch Toy Collection
UFC, PMI to Launch Toy Collection
Oct 14, 2024
|
1 Min Read
byLicense Global
Hot Wheels x F1, Mattel, Fomula 1
Toys & Games
Hot Wheels, F1 Announce Multiyear Partnership
Hot Wheels, F1 Announce Multiyear Partnership
Oct 10, 2024
|
1 Min Read
byLicense Global
Latest News

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25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Kids playing video games.
Trends and Insights
Video Game Trends of 2025
Video Game Trends of 2025

Dec 11, 2024

Sports Licensing Deals in 2024
Sports
Editor’s Choice: The Sports Licensing Deals Scoring Big in 2024
Editor’s Choice: The Sports Licensing Deals Scoring Big in 2024

Dec 11, 2024

A collection of Cinnabon-branded products.
Food & Beverage
Ready for Pickup: GoTo Foods Expands Global Reach Through Licensing
Ready for Pickup: GoTo Foods Expands Global Reach Through Licensing

Dec 11, 2024

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Movies

‘Wicked:’ A Product Campaign that Defies Gravity

Fashion

The Gen Z Fashion Report

Rankings and Lists

The Influentials 2024

Toys & Games

The License Global Toy Forecast 2025

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