Video Games

The latest licensed products, partnerships and brand collaboration news from indie developers, market-leading franchises and global gaming studios.

Still from the CES 2025 Press Conference, Sony Pictures
Movies
Sony Pictures to Adapt 'Helldivers,' 'Horizon Zero Dawn' and 'Ghost of Tsushima'Sony Pictures to Adapt 'Helldivers,' 'Horizon Zero Dawn' and 'Ghost of Tsushima'

CES 2025 presented a platform for Sony to reveal new entertainment adaptations for popular intellectual properties.

byBen Roberts, Content Director
Jan 7, 2025
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1 Min Read
“Squid Game: Unleashed" characters, Netflix
Video Games
Netflix’s ‘Squid Game: Unleashed’ Introduces Season 2 Games and CharactersNetflix’s ‘Squid Game: Unleashed’ Introduces Season 2 Games and Characters
byLicense Global
Jan 6, 2025
1 Min Read
Car Dealership Tycoon x Shelbyverse, Virtua, Gamefam
Video Games
Virtua, Gamefam Team Up to Bring Shelby Muscle Cars to RobloxVirtua, Gamefam Team Up to Bring Shelby Muscle Cars to Roblox
byLicense Global
Jan 3, 2025
1 Min Read
Marvel Rivals, Marvel
Video Games
Editor’s Choice: The Biggest Gaming Movements of 2024Editor’s Choice: The Biggest Gaming Movements of 2024
byBen Roberts
Dec 24, 2024
1 Min Read
ILTHY x “Sonic 3” Collection, ILTHY, Paramount Pictures and SEGA
Apparel
ILTHY, Paramount Pictures and SEGA Drop Limited-Edition 'Sonic the Hedgehog 3' StreetwearILTHY, Paramount Pictures and SEGA Drop Limited-Edition 'Sonic the Hedgehog 3' Streetwear
byLicense Global
Dec 18, 2024
1 Min Read
NFL x Netflix on Roblox
Entertainment
NFL Christmas Games on Netflix Inspire Winter-Themed Events on RobloxNFL Christmas Games on Netflix Inspire Winter-Themed Events on Roblox
byLicense Global
Dec 17, 2024
1 Min Read
PAC-MAN x Le Bon Marche collaboration, Bandai Namco Entertainment
Video Games
PAC-MAN Pairs with Le Bon Marché
PAC-MAN Pairs with Le Bon Marché
Dec 16, 2024
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1 Min Read
byLicense Global
'Walkabout Mini Golf' Viva Las Elvis!,' Walkabout Mini Golf, Mighty Coconut
Location-Based Entertainment
'Walkabout Mini Golf' Viva Las Elvis!' Debuts in VR and iOS
'Walkabout Mini Golf' Viva Las Elvis!' Debuts in VR and iOS
Dec 13, 2024
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1 Min Read
byLicense Global
PAC-MAN x Sprayground collection
Accessories
Sprayground, PAC-MAN Launch Mystery Bag Collaboration
Sprayground, PAC-MAN Launch Mystery Bag Collaboration
Dec 13, 2024
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1 Min Read
byLicense Global
Video Games
Mattel and Kluge Launch Synth Riders Experience – Barbie Dance 'n Dream
Mattel and Kluge Launch Synth Riders Experience – Barbie Dance 'n Dream
Dec 13, 2024
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1 Min Read
byLicense Global
Norco Minecraft-flavored milks
Food & Beverage
‘Minecraft’ Launches into the Australian Food and Beverage Category
‘Minecraft’ Launches into the Australian Food and Beverage Category
Dec 12, 2024
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1 Min Read
byLicense Global
Kids playing video games.
Trends and Insights
Video Game Trends of 2025
Video Game Trends of 2025
Dec 12, 2024
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1 Min Read
byBen Roberts, Content Director
"Brawlhalla" on Roblox, Gamefam:Ubisoft
Video Games
Ubisoft, Gamefam Announce Brawlhalla’s Return to Roblox
Ubisoft, Gamefam Announce Brawlhalla’s Return to Roblox
Dec 11, 2024
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1 Min Read
byLicense Global
"Marvel Rivals" game
Video Games
'Marvel Rivals’ Celebrates Successful Launch with 10 Million Players in 72 Hours
'Marvel Rivals’ Celebrates Successful Launch with 10 Million Players in 72 Hours
Dec 10, 2024
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1 Min Read
byLicense Global
“Monster High Fangtastic Life”
Video Games
Mattel and Budge Studios Launch Mobile Game, ‘Monster High Fangtastic Life’
Mattel and Budge Studios Launch Mobile Game, ‘Monster High Fangtastic Life’
Dec 10, 2024
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1 Min Read
byLicense Global
"Chupa Chups City" Perfetti Van Melle
Video Games
Chupa Chups Enters the Metaverse with The Sandbox
Chupa Chups Enters the Metaverse with The Sandbox
Dec 9, 2024
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1 Min Read
byLicense Global
"Call of Duty" Culture Kings collection, Merchantwise
Fashion
Merchantwise Secures First 'Call of Duty' Fashion Collection with Culture Kings
Merchantwise Secures First 'Call of Duty' Fashion Collection with Culture Kings
Dec 6, 2024
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1 Min Read
byLicense Global
The cover of “Funko Fusion” for PlayStation 5.
Entertainment
Exploring the Funkoverse
Exploring the Funkoverse
Dec 6, 2024
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1 Min Read
byGianna Rosenbach, Digital Editor
"Puffin Rock" on Roblox
Entertainment
'Puffin Rock' Experience Launches on Roblox
'Puffin Rock' Experience Launches on Roblox
Dec 6, 2024
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1 Min Read
byLicense Global
Demi Lovato in Subway Surfers, Planetplay
Video Games
Demi Lovato Headlines Planetplay's Latest Environmental Video Games Action Campaign
Demi Lovato Headlines Planetplay's Latest Environmental Video Games Action Campaign
Dec 3, 2024
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1 Min Read
byLicense Global
Atari Sauce, Atari and Sauce Shed
Food & Beverage
Sauce Shed to Launch Atari Sauce
Sauce Shed to Launch Atari Sauce
Dec 2, 2024
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1 Min Read
byLicense Global
Minecraft Magazine, Immediate
Publishing
Immediate Launches Official ‘Minecraft’ Magazine
Immediate Launches Official ‘Minecraft’ Magazine
Nov 29, 2024
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1 Min Read
byLicense Global
“Halo: Flashpoint” from Mantic Games
Entertainment
Mantic Games Launches “Halo: Flashpoint” Tabletop Game
Mantic Games Launches “Halo: Flashpoint” Tabletop Game
Nov 27, 2024
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1 Min Read
byLicense Global
Rubik's Run on Roblox, Spin Master
Video Games
Spin Master, The Gang Launch ‘Rubik's Run’ on Roblox
Spin Master, The Gang Launch ‘Rubik's Run’ on Roblox
Nov 26, 2024
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1 Min Read
byLicense Global
Deddy Bears logo
Entertainment
Deddy Bears Enter the Metaverse Through Roblox
Deddy Bears Enter the Metaverse Through Roblox
Nov 22, 2024
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1 Min Read
byLicense Global
Toca Boca x Pusheen
Entertainment
Toca Boca and Pusheen Collab to Bring 'No Plots, Just Vibes' to ‘Toca Boca World’
Toca Boca and Pusheen Collab to Bring 'No Plots, Just Vibes' to ‘Toca Boca World’
Nov 22, 2024
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1 Min Read
byLicense Global
‘PAC-MAN Live Experience,’ Bandai Namco Entertainment, Little Lion Entertainment
Location-Based Entertainment
‘PAC-MAN Live Experience’ Coming to Manchester
‘PAC-MAN Live Experience’ Coming to Manchester
Nov 21, 2024
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1 Min Read
byLicense Global
Jake Zim, Another Axiom
Video Games
New CMO Named for Another Axiom
New CMO Named for Another Axiom
Nov 20, 2024
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1 Min Read
byLicense Global
Hot Wheels logo
Video Games
'Hot Wheels: Race Off+' Mobile Game Coming to Apple Arcade
'Hot Wheels: Race Off+' Mobile Game Coming to Apple Arcade
Nov 20, 2024
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1 Min Read
byLicense Global
"The Stigverse" BBC Studios, Reality+
Entertainment
BBC Studios, Reality+ Partner to Bring ‘Top Gear’ into The Sandbox Metaverse
BBC Studios, Reality+ Partner to Bring ‘Top Gear’ into The Sandbox Metaverse
Nov 19, 2024
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1 Min Read
byLicense Global
Sonic the Hedgehog Game at Topgolf
Location-Based Entertainment
Topgolf Launches 'Sonic the Hedgehog Game' in U.S. Venues
Topgolf Launches 'Sonic the Hedgehog Game' in U.S. Venues
Nov 19, 2024
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1 Min Read
byLicense Global
Merlin Entertainments, Mojang Studios
Location-Based Entertainment
Merlin Entertainments, Mojang Studios Announce ‘Minecraft’ Attractions
Merlin Entertainments, Mojang Studios Announce ‘Minecraft’ Attractions
Nov 19, 2024
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1 Min Read
byLicense Global
Tetris 40 years logo, The Tetris Company
Video Games
Tetris Brand Extends 40th Anniversary Celebration with New Activations
Tetris Brand Extends 40th Anniversary Celebration with New Activations
Nov 13, 2024
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1 Min Read
byLicense Global
1966 Snoop Cadillac DeVille in Fortnite, General Motors
Video Games
General Motors Intros Snoop Dogg Cadillac Bundle on ‘Fortnite’
General Motors Intros Snoop Dogg Cadillac Bundle on ‘Fortnite’
Nov 8, 2024
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1 Min Read
byLicense Global
Hypergalactic Game Universe, Toei Animation
Video Games
Toei Animation’s ‘Hypergalactic’ Game Universe Launches
Toei Animation’s ‘Hypergalactic’ Game Universe Launches
Nov 8, 2024
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1 Min Read
byLicense Global
Latest News

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25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe: A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Licensing for Retail Column
Retail News & Trends
Licensing for Retail: January 2025
Licensing for Retail: January 2025

Jan 13, 2025

PAW Patrol products brokered by Mood Space
Trends and Insights
Mood Space: Using Licensing for Good
Mood Space: Using Licensing for Good

Jan 7, 2025

License Global entertainment graphic
Entertainment
Best of License Global Entertainment Interviews in 2024
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Jan 7, 2025

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