Video Games

The latest licensed products, partnerships and brand collaboration news from indie developers, market-leading franchises and global gaming studios.

"Call of Duty" Culture Kings collection, Merchantwise
Fashion
Merchantwise Secures First 'Call of Duty' Fashion Collection with Culture KingsMerchantwise Secures First 'Call of Duty' Fashion Collection with Culture Kings

The apparel collection will be in Culture Kings in Australia, New Zealand and the U.S.

byLicense Global, Content Editor
Dec 6, 2024
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1 Min Read
The cover of “Funko Fusion” for PlayStation 5.
Entertainment
Exploring the FunkoverseExploring the Funkoverse
byGianna Rosenbach
Dec 6, 2024
1 Min Read
"Puffin Rock" on Roblox
Entertainment
'Puffin Rock' Experience Launches on Roblox'Puffin Rock' Experience Launches on Roblox
byLicense Global
Dec 6, 2024
1 Min Read
"Chupa Chups City" Perfetti Van Melle
Video Games
Chupa Chups Enters the Metaverse with The SandboxChupa Chups Enters the Metaverse with The Sandbox
byLicense Global
Dec 6, 2024
1 Min Read
Demi Lovato in Subway Surfers, Planetplay
Video Games
Demi Lovato Headlines Planetplay's Latest Environmental Video Games Action CampaignDemi Lovato Headlines Planetplay's Latest Environmental Video Games Action Campaign
byLicense Global
Dec 3, 2024
1 Min Read
Atari Sauce, Atari and Sauce Shed
Food & Beverage
Sauce Shed to Launch Atari SauceSauce Shed to Launch Atari Sauce
byLicense Global
Dec 2, 2024
1 Min Read
Kids playing video games.
Trends and Insights
Video Game Trends of 2025
Video Game Trends of 2025
Dec 1, 2024
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1 Min Read
byBen Roberts, Content Director
Minecraft Magazine, Immediate
Publishing
Immediate Launches Official ‘Minecraft’ Magazine
Immediate Launches Official ‘Minecraft’ Magazine
Nov 29, 2024
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1 Min Read
byLicense Global, Content Editor
“Halo: Flashpoint” from Mantic Games
Entertainment
Mantic Games Launches “Halo: Flashpoint” Tabletop Game
Mantic Games Launches “Halo: Flashpoint” Tabletop Game
Nov 27, 2024
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1 Min Read
byLicense Global, Content Editor
Rubik's Run on Roblox, Spin Master
Video Games
Spin Master, The Gang Launch ‘Rubik's Run’ on Roblox
Spin Master, The Gang Launch ‘Rubik's Run’ on Roblox
Nov 26, 2024
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1 Min Read
byLicense Global, Content Editor
Deddy Bears logo
Entertainment
Deddy Bears Enter the Metaverse Through Roblox
Deddy Bears Enter the Metaverse Through Roblox
Nov 22, 2024
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1 Min Read
byLicense Global, Content Editor
Toca Boca x Pusheen
Entertainment
Toca Boca and Pusheen Collab to Bring 'No Plots, Just Vibes' to ‘Toca Boca World’
Toca Boca and Pusheen Collab to Bring 'No Plots, Just Vibes' to ‘Toca Boca World’
Nov 22, 2024
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1 Min Read
byLicense Global, Content Editor
‘PAC-MAN Live Experience,’ Bandai Namco Entertainment, Little Lion Entertainment
Location-Based Entertainment
‘PAC-MAN Live Experience’ Coming to Manchester
‘PAC-MAN Live Experience’ Coming to Manchester
Nov 21, 2024
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1 Min Read
byLicense Global, Content Editor
Jake Zim, Another Axiom
Video Games
New CMO Named for Another Axiom
New CMO Named for Another Axiom
Nov 20, 2024
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1 Min Read
byLicense Global, Content Editor
Hot Wheels logo
Video Games
'Hot Wheels: Race Off+' Mobile Game Coming to Apple Arcade
'Hot Wheels: Race Off+' Mobile Game Coming to Apple Arcade
Nov 20, 2024
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1 Min Read
byLicense Global, Content Editor
"The Stigverse" BBC Studios, Reality+
Entertainment
BBC Studios, Reality+ Partner to Bring ‘Top Gear’ into The Sandbox Metaverse
BBC Studios, Reality+ Partner to Bring ‘Top Gear’ into The Sandbox Metaverse
Nov 19, 2024
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1 Min Read
byLicense Global, Content Editor
Sonic the Hedgehog Game at Topgolf
Location-Based Entertainment
Topgolf Launches 'Sonic the Hedgehog Game' in U.S. Venues
Topgolf Launches 'Sonic the Hedgehog Game' in U.S. Venues
Nov 19, 2024
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1 Min Read
byLicense Global, Content Editor
Merlin Entertainments, Mojang Studios
Location-Based Entertainment
Merlin Entertainments, Mojang Studios Announce ‘Minecraft’ Attractions
Merlin Entertainments, Mojang Studios Announce ‘Minecraft’ Attractions
Nov 19, 2024
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1 Min Read
byLicense Global, Content Editor
Tetris 40 years logo, The Tetris Company
Video Games
Tetris Brand Extends 40th Anniversary Celebration with New Activations
Tetris Brand Extends 40th Anniversary Celebration with New Activations
Nov 13, 2024
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1 Min Read
byLicense Global, Content Editor
1966 Snoop Cadillac DeVille in Fortnite, General Motors
Video Games
General Motors Intros Snoop Dogg Cadillac Bundle on ‘Fortnite’
General Motors Intros Snoop Dogg Cadillac Bundle on ‘Fortnite’
Nov 8, 2024
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1 Min Read
byLicense Global, Content Editor
Hypergalactic Game Universe, Toei Animation
Video Games
Toei Animation’s ‘Hypergalactic’ Game Universe Launches
Toei Animation’s ‘Hypergalactic’ Game Universe Launches
Nov 8, 2024
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1 Min Read
byLicense Global, Content Editor
Talking Tom Meets Angry Birds!
Entertainment
Outfit7, Rovio Partner to Unite Talking Tom, ‘Angry Birds’
Outfit7, Rovio Partner to Unite Talking Tom, ‘Angry Birds’
Nov 7, 2024
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1 Min Read
byLicense Global, Content Editor
“DreamWorks Kung Fu Panda: The Warrior’s Gauntlet” VR game
Video Games
Night Heron, Universal Products & Experiences Announce ‘DreamWorks Kung Fu Panda: The Warrior’s Gauntlet’
Night Heron, Universal Products & Experiences Announce ‘DreamWorks Kung Fu Panda: The Warrior’s Gauntlet’
Nov 5, 2024
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1 Min Read
byLicense Global, Content Editor
“Dragon Age: The Veilguard”
Video Games
‘Dragon Age: The Veilguard’ Comes to PlayStation 5, Xbox Series X|S, PC
‘Dragon Age: The Veilguard’ Comes to PlayStation 5, Xbox Series X|S, PC
Nov 4, 2024
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1 Min Read
byLicense Global, Content Editor
Still image from “Paddington: Mission Marmalade” game on Roblox, STUDIOCANAL KIDS & FAMILY
Video Games
STUDIOCANAL KIDS & FAMILY Brings New Paddington Game to Roblox
STUDIOCANAL KIDS & FAMILY Brings New Paddington Game to Roblox
Nov 1, 2024
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1 Min Read
byLicense Global, Content Editor
Call of Duty: Black Ops 6, Activision
Retail News & Trends
Activision, Asda, Fabacus, Fashion UK Team Up for ‘Call of Duty: Black Ops 6’ Campaign
Activision, Asda, Fabacus, Fashion UK Team Up for ‘Call of Duty: Black Ops 6’ Campaign
Oct 31, 2024
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1 Min Read
byLicense Global, Content Editor
“Monster High: Skulltimate Secrets” video game from Mattel and Outright Games
Video Games
Mattel, Outright Games Launch ‘Monster High: Skulltimate Secrets’
Mattel, Outright Games Launch ‘Monster High: Skulltimate Secrets’
Oct 31, 2024
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1 Min Read
byLicense Global, Content Editor
The “Call of Duty” Ghost glasses, GUNNAR
Video Games
GUNNAR Launches ‘Call of Duty’ Glasses, In-Game Items
GUNNAR Launches ‘Call of Duty’ Glasses, In-Game Items
Oct 30, 2024
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1 Min Read
byLicense Global, Content Editor
‘Sky Children of the Light,’ Moomin collaboration, King Features Syndicate
Video Games
‘Sky: Children of the Light,’ Moomin Characters Collaborate
‘Sky: Children of the Light,’ Moomin Characters Collaborate
Oct 30, 2024
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1 Min Read
byLicense Global, Content Editor
“Barbie Project Friendship”
Video Games
Mattel, Outright Games Release ‘Barbie Project Friendship’
Mattel, Outright Games Release ‘Barbie Project Friendship’
Oct 29, 2024
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1 Min Read
byLicense Global, Content Editor
Gamefam, Spin Master, Monster Jam logos
Video Games
Gamefam, Spin Master Bring Monster Jam Back to Roblox
Gamefam, Spin Master Bring Monster Jam Back to Roblox
Oct 28, 2024
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1 Min Read
byLicense Global, Content Editor
"Care Bears: To the Rescue" Game, Cloudco Entertainment, Forever Entertainment
Video Games
Cloudco Entertainment, Forever Entertainment Release ‘Care Bears: To the Rescue’ Game
Cloudco Entertainment, Forever Entertainment Release ‘Care Bears: To the Rescue’ Game
Oct 28, 2024
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1 Min Read
byLicense Global, Content Editor
“Poppy Playtime Forever” on Roblox
Entertainment
A Conversation with Mob Entertainment
A Conversation with Mob Entertainment
Oct 24, 2024
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1 Min Read
byMcKenna Morgan, Content Editor
Fenty Beauty x "Arcane"
Beauty & Cosmetics
Fenty Beauty, Riot Games Announce ‘Arcane’ Collection
Fenty Beauty, Riot Games Announce ‘Arcane’ Collection
Oct 23, 2024
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1 Min Read
byLicense Global, Content Editor
“Teenage Mutant Ninja Turtles: Mutants Unleashed”
Video Games
‘Teenage Mutant Ninja Turtles: Mutants Unleashed’ Launches on PC, Consoles
‘Teenage Mutant Ninja Turtles: Mutants Unleashed’ Launches on PC, Consoles
Oct 22, 2024
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1 Min Read
byLicense Global, Content Editor
Latest News

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25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Fashion Licensing Editor's Picks 2024, License Global
Fashion
Editor's Choice: Fashion Collaborations that Defined 2024
Editor's Choice: Fashion Collaborations that Defined 2024

Dec 6, 2024

“Harry Potter: Magic at Play” in Chicago.
Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment

Dec 6, 2024

The cover of “Funko Fusion” for PlayStation 5.
Entertainment
Exploring the Funkoverse
Exploring the Funkoverse

Dec 6, 2024

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The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

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