Crunchyroll Announces Global Ani-May 2024 Celebrations

Anime streamer to launch multiple product initiatives for Ani-May.

License Global

April 29, 2024

4 Min Read
Ani-May 2024.
Ani-May 2024.Crunchyroll

Crunchyroll is launching the second annual Ani-May celebration with new activations across retail, digital and streaming. This includes new and exclusive anime merchandise and activations at Hot Topic in the U.S., Riachuelo in Brazil and exclusive retail activations in EMEA among many others.  

“The love and excitement around anime continues to grow, and for Ani-May, we’re revealing a fresh lineup of apparel, home goods and more to empower fans to live authentically into their fandom,” says Anna Songco Adamian, vice president, global consumer products, Crunchyroll. “We have lined up an incredible slate of international retail partners who, like us, are passionate about providing fans with a variety of ways to enjoy and display their love for their favorite films, series and characters.”  

Throughout the month of May, fans can expect a variety of licensed merchandise across a range of retailers. Ani-May 2024 partnerships and activations in the U.S. include: 

  • Specialty retailer, Hot Topic, will celebrate Ani-May across its stores in the U.S. and Canada and at, with month-long activations and special promotions, including exclusive anime merchandise, a limited-edition Crunchyroll-Hime sticker gift with anime purchase (available in stores only and while supplies last) and Discord programming hosted by @TheAnimeMen. Fans can sign up at for Hot Topic emails and access to Hot Topic Discord for watch-a-longs, AMAs and exclusive giveaways. 

  • Barnes & Noble stores in the U.S. will offer an Ani-May sale on select anime DVD/Blu-Ray titles both online and in stores. 

In Latin America, the following partners will celebrate Ani-May: 

  • Gameplanet will offer fans in Mexico digital signage and home goods products from their favorite shows. 

  • Grupo Control in Mexico will bring a variety of apparel, including T-shirts, jackets and pants from popular anime titles to stores with dedicated product displays. 

  • Riachuelo will provide fans in Brazil with digital and in-store signage and T-shirts at launch at their FanLab Stores. 

  • Falabella in Peru will offer fans T-shirts for the first time in the market through the month of May. 

In Europe, select Ani-May retailers will offer anime fans the opportunity to win a “nothing that money can buy” prize: a weekend in Paris with VIP access to the Crunchyroll booth at Japan Expo. The full list of Ani-May partners for Europe includes: 

  • HMV will brand 120 stores and bring in anime merchandise for fans in the U.K., Ireland and Belgium. May will also see the exclusive early release of a range of home entertainment, including “Mob Psycho” Season 3 DVD, Blu-ray and Limited Edition, “KONOSUBA – An Explosion on This Wonderful World!,” “Uzaki-chan Wants to Hang Out!” Season 1 Blu-ray, “Uzaki-chan Wants to Hang Out!” Season 2 Blu-ray and Limited Edition and a large range of price-promoted catalog titles. 

  • Games Academy/Funside in Italy will activate 50 stores and its online community, and its app will offer more surprises.   

  • Cultura will communicate about its anime merchandise and manga offerings throughout the month with branded areas in 105 stores across France. 

  • El Corte Ingles will invite fans to come in-store and discover a wide selection of anime products in eight flagship locations. 

  • Thalia in Germany and Austria will focus on manga, exclusive merchandise and home entertainment offerings for “JUJUTSU KAISEN,” “Kaiju No.8,” “SPY x FAMILY,” “Chainsaw Man,” “Demon Slayer: Kimetsu no Yaiba” and “Hell’s Paradise” across 200 outlets. 

  • Gamestop in 70 participating outlets in Germany will provide an exclusive iron-on to any customer who buys more than two Crunchyroll items during Ani-May. 

  • MediaSaturn will bring German fans manga, exclusive merchandise and home entertainment for “JUJUTSU KAISEN,” “SPY x FAMILY” and “Chainsaw Man” across 400 outlets. 

  • Mueller will offer the whole catalog of Crunchyroll manga titles, including “JUJUTSU KAISEN,” “SPY x FAMILY,” “BLUE LOCK,” “Choujin X,” “Dandadan” and many more, available to fans in Germany and in Austria. 

  • Hugendubel will present exclusive Crunchyroll merchandising in 30 stores across Germany for the “JUJUTSU KAISEN,” “SPY x FAMILY” and “Chainsaw Man” titles. 

  • XS Toys (owned by Anvol) will participate in 25 select stores in Estonia, Lithuania and Latvia. The leading toy retailer in the Baltics will offer plush, figures and collectibles from Crunchyroll titles. 

The Crunchyroll Store, the online destination for anime collectibles, consumer products, manga and more, will also offer fans in the U.S., Australia and New Zealand a wide selection of new releases, sales, and specials for Ani-May 2024, with new rollouts each week.  

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like