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Automotive & Cars

The latest licensed products, partnerships and brand collaboration news from global automotive brands.

Gulf motorsports-themed, handcrafted leather jackets, shoes and hats
Fashion
GrandPrix Originals USA Launches Gulf Licensed ApparelGrandPrix Originals USA Launches Gulf Licensed Apparel

Apparel collection includes motorsports-themed, handcrafted leather jackets, shoes, hats and more.

byLicense Global
Dec 1, 2023|
2 Min Read
Grêmio motorcycle helmet.
Automotive & Cars
Taurus Helmets, Fama Licensing Unveil Helmet Line for GrêmioTaurus Helmets, Fama Licensing Unveil Helmet Line for Grêmio
byLicense Global
Nov 29, 2023
1 Min Read
Sauber Motorsport apparel, Abercrombie & Fitch, WildBrain CPLG
Automotive & Cars
Aspire Announces new Licensees for Sauber MotorsportAspire Announces new Licensees for Sauber Motorsport
byLicense Global
Nov 27, 2023
3 Min Read
(From L to R): Marty Mallick and José Muñoz.
Automotive & Cars
Amazon and Hyundai Launch a Broad PartnershipAmazon and Hyundai Launch a Broad Partnership
byLicense Global
Nov 17, 2023
2 Min Read
The Everyday Headphones.
Branded Products
Raycon Revisits VIBE with Anniversary CollabRaycon Revisits VIBE with Anniversary Collab
byLicense Global
Oct 27, 2023
2 Min Read
Williams F1 drivers Alex Albon and Logan Sargeant, THG, Williams F1
Sports
THG Announces Partnership with Williams Racing Formula 1 TeamTHG Announces Partnership with Williams Racing Formula 1 Team
byLicense Global
Oct 20, 2023
1 Min Read
The Chameleon RC car with some of the 28 customizable variants.
Video Games
‘Hot Wheels Rift Rally’ Teams Up with Ford Motor Company
‘Hot Wheels Rift Rally’ Teams Up with Ford Motor Company
Sep 26, 2023
|
1 Min Read
byLicense Global
Eugenia Peia, CAA Brand Management
Automotive & Cars
10 Minutes With … CAA Brand Management on Automotive Licensing Trends
10 Minutes With … CAA Brand Management on Automotive Licensing Trends
Sep 25, 2023
|
5 Min Read
byIan Hart
Merrell and Jeep Hiking Boot
Footwear
Merrell And Jeep Brand Release Hiking Boot
Merrell And Jeep Brand Release Hiking Boot
Sep 13, 2023
|
1 Min Read
byLicense Global
BACKDROP x Porsche promotion image.
Automotive & Cars
Porsche Premium Paints Available
Porsche Premium Paints Available
Jul 13, 2023
|
2 Min Read
byLicense Global
Jason Momoa x Harley Davidson
Apparel
Harley-Davidson Releases New Apparel Collection with Jason Momoa
Harley-Davidson Releases New Apparel Collection with Jason Momoa
Jul 12, 2023
|
1 Min Read
byLicense Global
1959 Corvette diecast
Automotive & Cars
Corvette Partners with APMEX to Provide Collectible Products
Corvette Partners with APMEX to Provide Collectible Products
Jun 30, 2023
|
1 Min Read
byLicense Global
Characters from “Miraculous: Ladybug & Cat Noir” alongside their ID. vehicles.
Automotive & Cars
ZAG Partners with Volkswagen
ZAG Partners with Volkswagen
Jun 12, 2023
|
2 Min Read
byLicense Global
24 Hours of Le Mans trading cards
Sports
24 Hours of Le Mans Celebrates Centenary Year with Major Brand Collabs
24 Hours of Le Mans Celebrates Centenary Year with Major Brand Collabs
Jun 8, 2023
|
4 Min Read
byLicense Global
Angry Birds on the Mercedes-Benz E-Class
Video Games
‘Angry Birds’ Take a Ride with Mercedes-Benz
‘Angry Birds’ Take a Ride with Mercedes-Benz
Apr 26, 2023
|
1 Min Read
byLicense Global
The Lamborghini Huracán NFT in Verde Citrea/Arancio DAC.
New Media/Social
Lamborghini and VeVe Launch NFT Collectables
Lamborghini and VeVe Launch NFT Collectables
Feb 17, 2023
|
1 Min Read
byLicense Global
The Volkswagen ID.4.
Automotive & Cars
Volkswagen Goes Big with 'Ant-Man and The Wasp: Quantumania' Campaign
Volkswagen Goes Big with 'Ant-Man and The Wasp: Quantumania' Campaign
Feb 6, 2023
|
1 Min Read
byLicense Global
The AFEELA EV.
Automotive & Cars
Sony Honda Mobility Unveils New EV, AFEELA
Sony Honda Mobility Unveils New EV, AFEELA
Jan 9, 2023
|
1 Min Read
byLicense Global
“The Dreamers.”
Home
Aston Martin Residences Miami Unveil Accompanying Book
Aston Martin Residences Miami Unveil Accompanying Book
Dec 16, 2022
|
2 Min Read
byLicense Global
The BMW LGND.
Footwear
PUMA Honors the Legacy of BMW M Motorsport
PUMA Honors the Legacy of BMW M Motorsport
Dec 15, 2022
|
1 Min Read
byLicense Global
The Bugatti Centodieci car as featured in “Rocket League.”
Video Games
Psyonix Announces ‘Rocket League’ Collaboration with Bugatti
Psyonix Announces ‘Rocket League’ Collaboration with Bugatti
Dec 15, 2022
|
1 Min Read
byLicense Global
Digital diecast of an Aston Martin Vantage GT.
New Media/Social
Aston Martin and The Tiny Digital Factory Launch Licensed Digital Diecast Collectibles
Aston Martin and The Tiny Digital Factory Launch Licensed Digital Diecast Collectibles
Dec 14, 2022
|
1 Min Read
byLicense Global
The keychain, T-shirt and hoodie from the MINI x BBC ICECREAM collection.
Apparel
MINI USA Teams Up With Pharrell Williams and BBC ICECREAM
MINI USA Teams Up With Pharrell Williams and BBC ICECREAM
Dec 12, 2022
|
2 Min Read
byLicense Global
Sauber products.
Automotive & Cars
WildBrain CPLG’s ASPIRE Inks E-Mobility Partnership for Sauber Motorsports
WildBrain CPLG’s ASPIRE Inks E-Mobility Partnership for Sauber Motorsports
Dec 8, 2022
|
2 Min Read
byLicense Global
A white Porsche 911 hinting at the three NFT categories.
New Media/Social
Porsche Unveils Entry into Virtual Worlds
Porsche Unveils Entry into Virtual Worlds
Dec 1, 2022
|
1 Min Read
byLicense Global
№ 001 Minami Aoyama.
Lifestyle
Aston Martin Designs Home in Japan
Aston Martin Designs Home in Japan
Nov 29, 2022
|
2 Min Read
byLicense Global
VW Bus Stroller
Automotive & Cars
Wonderful Wagons Releases VW Bus-Inspired Stroller
Wonderful Wagons Releases VW Bus-Inspired Stroller
Nov 11, 2022
|
1 Min Read
byLicense Global
The women's long sleeve training shirt.
Apparel
McLaren Automotive and Castore Launch Black Edition Sportwear Range
McLaren Automotive and Castore Launch Black Edition Sportwear Range
Nov 4, 2022
|
1 Min Read
byLicense Global
Maserati Grecale in Barbie Pink.
Automotive & Cars
Maserati and Barbie Announce Collaboration
Maserati and Barbie Announce Collaboration
Oct 27, 2022
|
1 Min Read
byLicense Global
Items from "The Racing Class" collection.
Apparel
Speed Society Releases The Racing Class Streetwear Collaboration with VP Racing
Speed Society Releases The Racing Class Streetwear Collaboration with VP Racing
Oct 20, 2022
|
1 Min Read
byLicense Global
AirConsole games inside a BMW vehicle.
Automotive & Cars
AirConsole to Bring Gaming Titles to BMW Vehicles
AirConsole to Bring Gaming Titles to BMW Vehicles
Oct 17, 2022
|
1 Min Read
byLicense Global
The 1972 BMW 1602 Elektro and BMW i4 M50 by Kith.
Automotive & Cars
Kith and BMW Unveil Second Collaboration
Kith and BMW Unveil Second Collaboration
Oct 3, 2022
|
2 Min Read
byLicense Global
Bentley Azure range.
Automotive & Cars
Beanstalk Named Global Licensing Agency for Bentley
Beanstalk Named Global Licensing Agency for Bentley
Sep 12, 2022
|
1 Min Read
byLicense Global
VP Racing apparel.
Corporate Brands
VP Racing Expands Licensing Program in the U.K. and Europe with Kustom Yard
VP Racing Expands Licensing Program in the U.K. and Europe with Kustom Yard
Aug 29, 2022
|
1 Min Read
byLicense Global
MINI Aceman Pokémon concept electric car.
Branded Products
MINI Collaborates with Pokémon as New Sponsor of Gamescom Merch Area
MINI Collaborates with Pokémon as New Sponsor of Gamescom Merch Area
Aug 24, 2022
|
1 Min Read
byLicense Global
Latest News

Editor's Choice

Grand Theft Auto VI Trailer 1 screen grab
Video Games
'Grand Theft Auto VI': Meet the Future of a Colossal Franchise
'Grand Theft Auto VI': Meet the Future of a Colossal Franchise

Dec 5, 2023

“Dune” LEGO, Barbie Range, “The Texas Chainsaw Massacre,” PUMA x “Gremlins,” Mariah Carey Barbie, F.R.I.E.N.D.S. Little People Collector Set and LIFE.
Toys & Games
Editor’s Choice: The Top Kidult Products to Land in 2023
Editor’s Choice: The Top Kidult Products to Land in 2023

Nov 30, 2023

Grinch inflatables.
Branded Products
Deck the Halls … and More … with Licensed Décor
Deck the Halls … and More … with Licensed Décor

Dec 4, 2023

Sponsored Content

Peppa Pig ‘Peppa’s Big Day’ Video Game, Hasbro
Streaming & TV
Peppa Pig: The Only Way to Celebrate is by Having Others Join In
Peppa Pig: The Only Way to Celebrate is by Having Others Join In

Dec 1, 2023

U.S. Polo Assn. logo, U.S. Polo Assn.
Fashion
Evolving the Authentic, Global, Sport-Inspired U.S. Polo Assn. Brand
Evolving the Authentic, Global, Sport-Inspired U.S. Polo Assn. Brand

Nov 13, 2023

James Tweddle, PwC
Brand Licensing Europe
10 minutes with … PwC on How to Actively Manage Brand Licensing Relationships
10 minutes with … PwC on How to Actively Manage Brand Licensing Relationships

Sep 29, 2023

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