Automotive & Cars

The latest licensed products, partnerships and brand collaboration news from global automotive brands.

NHRA Clock, Neonetics
Automotive & Cars
NHRA, Neonetics Partner to Launch Neon Signs for Racing FansNHRA, Neonetics Partner to Launch Neon Signs for Racing Fans

The partnership was facilitated by JRL Group.

byLicense Global
Jan 9, 2025
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1 Min Read
Car Dealership Tycoon x Shelbyverse, Virtua, Gamefam
Video Games
Virtua, Gamefam Team Up to Bring Shelby Muscle Cars to RobloxVirtua, Gamefam Team Up to Bring Shelby Muscle Cars to Roblox
byLicense Global
Jan 3, 2025
1 Min Read
Andy Lieb, president, JRL Group
Automotive & Cars
Brand Licensing: A Driving ForceBrand Licensing: A Driving Force
byLicense Global
Dec 17, 2024
1 Min Read
Formula 1 x Pacsun
Fashion
Formula 1, Pacsun Renew Licensing PartnershipFormula 1, Pacsun Renew Licensing Partnership
byLicense Global
Dec 16, 2024
1 Min Read
LEGO Technic Oracle Red Bull Racing RB20 F1 Car
Toys & Games
Oracle Red Bull Racing Builds New Partnership With LEGOOracle Red Bull Racing Builds New Partnership With LEGO
byLicense Global
Dec 3, 2024
1 Min Read
Volkswagen Bulli Bike, MC E-Bike, IMG
Automotive & Cars
MC E-Bike, Volkswagen Launch Volkswagen Bulli BikeMC E-Bike, Volkswagen Launch Volkswagen Bulli Bike
byLicense Global
Nov 27, 2024
1 Min Read
F1 Drive Go Carts, Grand Prix Plaza
Location-Based Entertainment
Grand Prix Plaza to Launch Year-Round Formula 1 Programming
Grand Prix Plaza to Launch Year-Round Formula 1 Programming
Nov 26, 2024
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1 Min Read
byLicense Global
Formula 1 LEGO range.
Toys & Games
Formula 1 Full LEGO Range Revealed
Formula 1 Full LEGO Range Revealed
Nov 25, 2024
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1 Min Read
byLicense Global
Peugeot Food Blender, Peugeot Frères Industrie, WildBrain GPLG
Lifestyle
WildBrain CPLG to Represent Peugeot Brand Globally in Selected Lifestyle Categories
WildBrain CPLG to Represent Peugeot Brand Globally in Selected Lifestyle Categories
Nov 21, 2024
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1 Min Read
byLicense Global
Armor All Podium Series, Oracle Red Bull Racing
Automotive & Cars
Armor All, Oracle Red Bull Racing Partner for Podium Series Products
Armor All, Oracle Red Bull Racing Partner for Podium Series Products
Nov 5, 2024
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1 Min Read
byLicense Global
Anti Social Social Club x Goodyear
Fashion
Anti Social Social Club Partners with Goodyear
Anti Social Social Club Partners with Goodyear
Nov 4, 2024
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1 Min Read
byLicense Global
Puma's Formula 1 Neon Energy Collection
Fashion
PUMA Introduces Neon Energy Collaboration with Formula 1
PUMA Introduces Neon Energy Collaboration with Formula 1
Oct 23, 2024
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1 Min Read
byLicense Global
Pacsun x F1 Austin
Fashion
PacSun Announces Formula 1 Merch, On-Site Activations
PacSun Announces Formula 1 Merch, On-Site Activations
Oct 21, 2024
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1 Min Read
byLicense Global
The PUMA x BMW M Motorsport Neon Energy collection.
Fashion
PUMA x BMW M Motorsport Unveil Newest Collaboration
PUMA x BMW M Motorsport Unveil Newest Collaboration
Oct 11, 2024
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1 Min Read
byLicense Global
Scuderia Ferrari HP Neon Energy collection, PUMA, Scuderia Ferrari
Fashion
PUMA and Scuderia Ferrari HP Launch Las Vegas Strip Collection
PUMA and Scuderia Ferrari HP Launch Las Vegas Strip Collection
Oct 8, 2024
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1 Min Read
byLicense Global
Formula 1 and LVMH execs sign 10 year partnership agreement.
Corporate Brands
Formula 1, LVMH Announce Historic Global Partnership
Formula 1, LVMH Announce Historic Global Partnership
Oct 7, 2024
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1 Min Read
byLicense Global
PUBG MOBILE x Volkswagen licensing collaboration, PUBG MOBILE, Volkswagen
Video Games
PUBG MOBILE, Volkswagen to Bring Beetle Models to ‘Battlegrounds’
PUBG MOBILE, Volkswagen to Bring Beetle Models to ‘Battlegrounds’
Oct 3, 2024
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1 Min Read
byLicense Global
François Brindeau is licensing and merchandising manager for l’Automobile Club de l’Ouest.
Trends and Insights
Catch the Le Mans Bug
Catch the Le Mans Bug
Oct 1, 2024
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1 Min Read
byLicense Global
Hot Wheels logo
Fashion
PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections
PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections
Oct 1, 2024
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1 Min Read
byLicense Global
RB19 simulators
Automotive & Cars
Oracle Red Bull Racing Launches RB19 Motion Simulator, F1 Show Car
Oracle Red Bull Racing Launches RB19 Motion Simulator, F1 Show Car
Sep 30, 2024
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1 Min Read
byLicense Global
Hot Wheels x Aston Martin
Automotive & Cars
Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer
Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer
Sep 27, 2024
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1 Min Read
byLicense Global
The Van Gogh Museum x Jeep
Art & Design
Van Gogh Museum Rides with Jeep
Van Gogh Museum Rides with Jeep
Sep 25, 2024
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1 Min Read
byLicense Global
Le Mans x Kappa (Official Outfitter), IMG
Automotive & Cars
24 Hours of Le Mans Extends Global Licensing Agreement With IMG
24 Hours of Le Mans Extends Global Licensing Agreement With IMG
Sep 23, 2024
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1 Min Read
byLicense Global
James Bond Aston Martin DB5 model, Agora Models
Automotive & Cars
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5
Sep 19, 2024
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1 Min Read
byLicense Global
Audi Quersus Chairs
Lifestyle
Quersus, Audi Combine Motorsport Design with Futuristic Chairs
Quersus, Audi Combine Motorsport Design with Futuristic Chairs
Sep 13, 2024
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1 Min Read
byLicense Global
HUF x Toyota Land Cruiser collection.
Automotive & Cars
HUF, Toyota Celebrate Land Cruiser with Collection
HUF, Toyota Celebrate Land Cruiser with Collection
Sep 12, 2024
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1 Min Read
byLicense Global
“The Good Night Truck Picture Book”
Publishing
Penguin Young Readers, Ford Motor Co. Partner for Children’s Books
Penguin Young Readers, Ford Motor Co. Partner for Children’s Books
Sep 9, 2024
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1 Min Read
byLicense Global
NHRA x Hot Wheels
Toys & Games
NHRA, Hot Wheels Extend Partnership
NHRA, Hot Wheels Extend Partnership
Sep 9, 2024
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1 Min Read
byLicense Global
L’Artigiano’s Fiat 500 Gelateria.
Corporate Brands
L’Artigiano Collaborates with Fiat to Expand Vintage Cinquecento Gelateria
L’Artigiano Collaborates with Fiat to Expand Vintage Cinquecento Gelateria
Sep 2, 2024
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1 Min Read
byLicense Global
Brands at Play
Trends and Insights
Brands at Play: More Than Just a Game
Brands at Play: More Than Just a Game
Aug 29, 2024
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1 Min Read
byBen Roberts, Content Director
Jeep x Vineyard Vines apparel
Automotive & Cars
Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road
How Global Automotive Businesses are Taking Their Brands Off-Road
Aug 23, 2024
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1 Min Read
byBen Roberts, Content Director
License Global August 2024 issue
License Global Magazine
August 2024
The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.
License Global August 2024 issue
The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.
UNO Car Party, Mattel
Toys & Games
Mattel, AirConsole and BMW Group Announce UNO Car Party!
Mattel, AirConsole and BMW Group Announce UNO Car Party!
Aug 20, 2024
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1 Min Read
byLicense Global
“The Hammer,” PUMA, Mercedes-AMG Motorsport
Automotive & Cars
PUMA Unveils PUMA x Mercedes-AMG Motorsport Collection
PUMA Unveils PUMA x Mercedes-AMG Motorsport Collection
Aug 9, 2024
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1 Min Read
byLicense Global
The PUMA x BMW M Motorsport collection, PUMA, BMW M Motorsport
Fashion
PUMA, BMW M Motorsport Launch Line Inspired by the BMW M Hybrid V8
PUMA, BMW M Motorsport Launch Line Inspired by the BMW M Hybrid V8
Aug 6, 2024
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1 Min Read
byLicense Global
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