The Top Global Licensors Report 2024

License Global’s Top Global Licensors Report – powered by SEGA – is back for 2024, showing huge growth for returning brands, the arrival of new players and forecasts for 2025 brand licensing activity.

Created annually by License Global, the Top Global Licensors Report is a ranking of global retail sales for licensed consumer products and experiences. Each year, License Global asks intellectual property owners to provide revenue figures for licensed goods and their formulas for the prior year. The License Global editorial team then validates each brand and curates submitted figures to build each edition of the report.

The Top 10 Global Licensors of 2024

See the complete list of companies, by clicking the download button at the top or bottom of this page to download the report in full.

In total, the Top Global Licensors reported retail sales of licensed consumer products and experiences in 2023 of $281.2 billion, a $3.2 billion increase over the previous year (2022).

The top 20 of the 88 brands in the report generated a combined $233.7 billion, with $192.3 billion in the top 10 alone. Over 38 brands in the report are listed at or over $1 billion, with 43 submitting brands marking growth over previous years at a collective worth of $15.6 billion.

Sample Statistics from the Top Global Licensors Report 2024

The Top 10 Global Brand Licensing Companies

*(E) signifies an estimated figure.

License Global Survey Insights

The Top Global Licensors 2024 Report also identifies critical areas for future licensing opportunities. Apparel, Food and Beverage, Toys and Games and Location-based Entertainment emerged as leading categories in the exclusive survey, which explores what consumer categories brands are looking to explore in 2025.

The Top Global Licensors Methodology

License Global publicly calls for brand and intellectual property owners across the global brand licensing business to submit global retail sales of licensed consumer products for the year prior (2023) – along with their equations, formulas and workings – via an open survey. The License Global team validates each submission and works closely with the submitting company where possible before cross-checking and curating submissions to build each annual report and, in turn, a barometer for activity across the global brand licensing market. Despite working with submitting brands to ensure accuracy, many businesses often need more time to participate due to reporting timeframes or facing limitations through private company structures, challenges in the news or, quite simply, acquisition. To mitigate the impact of absentees in the broader market picture provided by the report, License Global includes editorial estimates for carefully selected companies based on previously provided data, cross-referenced with the previous year's financial reporting and editorial research.

Click below download the report in full and see the complete list of companies.