A Conversation with ASO, Organizers of the Tour De France, about the Growth of Cycling in Brand LicensingA Conversation with ASO, Organizers of the Tour De France, about the Growth of Cycling in Brand Licensing
Clement Monteil chats with License Global about the impact the “Tour de France Unchained” Netflix series has had on retail sales of licensed products.
October 6, 2023
ASO is best known as the organizer of The Tour de France, which is one of the most watched sporting events on the planet. Clement Monteil, merchandising and licensing manager, ASO joins Ben Roberts, EMEA content director, License Global at Brand Licensing Europe to discuss the impact of streaming on mainline sporting brands, the trending categories driving consumer engagement and the increased creativity of brands in the space.
Read more about:Tour de FranceNetflixBrand Licensing EuropeLicense Global OriginalLicense Global LiveGlobalEurope
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