Clement Monteil chats with License Global about the impact the “Tour de France Unchained” Netflix series has had on retail sales of licensed products.

Ben Roberts, Content Director

October 6, 2023

1 Min Read
Clement Monteil, ASO
Clement Monteil, ASO License Global

ASO is best known as the organizer of The Tour de France, which is one of the most watched sporting events on the planet. Clement Monteil, merchandising and licensing manager, ASO joins Ben Roberts, EMEA content director, License Global at Brand Licensing Europe to discuss the impact of streaming on mainline sporting brands, the trending categories driving consumer engagement and the increased creativity of brands in the space.

Get more trends and insights from License Global at Brand Licensing Europe.

About the Author(s)

Ben Roberts

Content Director, License Global

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