A Conversation with ASO, Organizers of the Tour De France, about the Growth of Cycling in Brand Licensing

ASO is best known as the organizer of The Tour de France, which is one of the most watched sporting events on the planet. Clement Monteil, merchandising and licensing manager, ASO joins Ben Roberts, EMEA content director, License Global at Brand Licensing Europe to discuss the impact of streaming on mainline sporting brands, the trending categories driving consumer engagement and the increased creativity of brands in the space.

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