A Conversation with Magic Light Pictures on Location-Based Experiences

Magic Light Pictures is known for taking its properties from page or screen and transforming them into live activations, like its “Zog” and “The Gruffalo” forestry trails, with Forestry England, and The “Gruffalo & Friends Clubhouse” on Blackpool’s seafront. In this interview, Alex Sanson, senior brand manager, Magic Light Pictures, chats with Barbara Smith, digital editor, License Global, about the importance of creating different ways for audiences to engage.

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