A Conversation with Magic Light Pictures on Location-Based Experiences

Alex Sanson chats with License Global about the upcoming anniversary of "The Gruffalo."

1 Min Read
Alex Sanson, Magic Light Pictures
Alex Sanson, Magic Light PicturesLicense Global

Magic Light Pictures is known for taking its properties from page or screen and transforming them into live activations, like its “Zog” and “The Gruffalo” forestry trails, with Forestry England, and The “Gruffalo & Friends Clubhouse” on Blackpool’s seafront. In this interview, Alex Sanson, senior brand manager, Magic Light Pictures, chats with Barbara Smith, digital editor, License Global, about the importance of creating different ways for audiences to engage.

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About the Author(s)

Barbara Smith

Digital Editor , License Global

Barbara Smith is a Digital Editor for License Global. Based in the U.S., while Barbara's remit is general news coverage, she enjoys focusing on apparel, travel and social media throughout North America. Barbara loves all things fashion, fitness and food!

Ben Roberts

Content Director, License Global

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