Corporate Brands

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Formula 1 and LVMH execs sign 10 year partnership agreement.
Corporate Brands
Formula 1, LVMH Announce Historic Global PartnershipFormula 1, LVMH Announce Historic Global Partnership

LVMH will be a global partner for the next decade starting in 2025.

byLicense Global
Oct 7, 2024
|
3 Min Read
Limited-edition collection of Halloween wines, featuring Universal Monsters, 19 Crimes Wines, Universal Monsters
Food & Beverage
19 Crimes Wines, Universal Monsters Launch Halloween Wines19 Crimes Wines, Universal Monsters Launch Halloween Wines
byLicense Global
Oct 7, 2024
1 Min Read
The Royal Horticultural Society, The Somerset Toiletry Company Logos
Home
RHS Licenses The Somerset Toiletry CompanyRHS Licenses The Somerset Toiletry Company
byLicense Global
Oct 4, 2024
2 Min Read
Kennet Crayfish, Larkshead Licensing
Food & Beverage
Kennet Crayfish Company Taps Larkshead LicensingKennet Crayfish Company Taps Larkshead Licensing
byLicense Global
Oct 4, 2024
2 Min Read
PUBG MOBILE x Volkswagen licensing collaboration, PUBG MOBILE, Volkswagen
Video Games
PUBG MOBILE, Volkswagen to Bring Beetle Models to ‘Battlegrounds’PUBG MOBILE, Volkswagen to Bring Beetle Models to ‘Battlegrounds’
byLicense Global
Oct 3, 2024
1 Min Read
"The Addams Family" x Burger King menu items, Burger King, Amazon MGM Studios Consumer Products
Food & Beverage
Burger King Announces Limited-Time ‘The Addams Family’ MenuBurger King Announces Limited-Time ‘The Addams Family’ Menu
byIan Hart
Oct 3, 2024
1 Min Read
"Dinosaurs Live!," The Natural History Museum
Location-Based Entertainment
Natural History Museum Launches Touring Theater Show
Natural History Museum Launches Touring Theater Show
Oct 2, 2024
|
2 Min Read
byLicense Global
Miffy x Matcha Mogul Junbi Collaboration, The Joester Loria Group
Food & Beverage
Miffy and Matcha Mogul Junbi Debut Collaboration
Miffy and Matcha Mogul Junbi Debut Collaboration
Oct 2, 2024
|
1 Min Read
byLicense Global
Thrifty Ice Cream Birthday Cake Flavor, Thrifty Ice Cream, Chuck E. Cheese
Food & Beverage
Thrifty Ice Cream, Chuck E. Cheese Collaborate for Birthday Cake Flavor
Thrifty Ice Cream, Chuck E. Cheese Collaborate for Birthday Cake Flavor
Oct 2, 2024
|
1 Min Read
byLicense Global
Pop-Tarts Crunchy Poppers Pullover
Fashion
Pop-Tarts Debuts Limited-Edition ‘Pop-Tarts Crunchy Poppers Pullover’
Pop-Tarts Debuts Limited-Edition ‘Pop-Tarts Crunchy Poppers Pullover’
Oct 2, 2024
|
1 Min Read
byLicense Global
François Brindeau is licensing and merchandising manager for l’Automobile Club de l’Ouest.
Trends and Insights
Catch the Le Mans Bug
Catch the Le Mans Bug
Oct 1, 2024
|
3 Min Read
byLicense Global
Care Bears Café in Bangkok, Cloudco Entertainment
Entertainment
Cloudco, Take Toys Open Second Care Bears Café in Bangkok
Cloudco, Take Toys Open Second Care Bears Café in Bangkok
Oct 1, 2024
|
1 Min Read
byLicense Global
A.1. Steakhouse Butter, Kraft Heinz, Brand Central
Food & Beverage
A.1. Enters the Dairy Aisle with Steakhouse Butter
A.1. Enters the Dairy Aisle with Steakhouse Butter
Oct 1, 2024
|
1 Min Read
byLicense Global
Hot Wheels logo
Fashion
PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections
PUMA, Mattel Sign Global Licensing Deal for Hot Wheels-Themed Collections
Oct 1, 2024
|
1 Min Read
byLicense Global
RB19 simulators
Automotive & Cars
Oracle Red Bull Racing Launches RB19 Motion Simulator, F1 Show Car
Oracle Red Bull Racing Launches RB19 Motion Simulator, F1 Show Car
Sep 30, 2024
|
2 Min Read
byLicense Global
Sponsored Content
Fans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Fans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Sep 30, 2024
|
4 Min Read
byAlex Markovich, Sponsored Content Editor
The Influentials 2024, License Global
Entertainment
Send Your Nominations for License Global’s Influentials
Send Your Nominations for License Global’s Influentials
Sep 30, 2024
|
2 Min Read
byJane Neal
Hot Wheels x Aston Martin
Automotive & Cars
Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer
Hot Wheels, Aston Martin Team to Redesign Classic DB4GT as Land-Speed Racer
Sep 27, 2024
|
2 Min Read
byLicense Global
Maxine Lister, The Natural History Museum
Brand Licensing Europe
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
Sep 27, 2024
byGianna Rosenbach, McKenna Morgan
In-game Porsche placement within “Rocket League.”
Entertainment
Good Game: CAA Expands Global Gaming IP with 'Minecraft' and 'Stumble Guys'
Good Game: CAA Expands Global Gaming IP with 'Minecraft' and 'Stumble Guys'
Sep 27, 2024
|
7 Min Read
byAmanda Cioletti
Kevin Smith, The Royal Horticultural Society, License Global
Brand Licensing Europe
25 Years of Brand Licensing Europe – A Conversation with The Royal Horticultural Society
25 Years of Brand Licensing Europe – A Conversation with The Royal Horticultural Society
Sep 25, 2024
byGianna Rosenbach, McKenna Morgan
The Van Gogh Museum x Jeep
Art & Design
Van Gogh Museum Rides with Jeep
Van Gogh Museum Rides with Jeep
Sep 25, 2024
|
1 Min Read
byLicense Global
Le Mans x Kappa (Official Outfitter), IMG
Automotive & Cars
24 Hours of Le Mans Extends Global Licensing Agreement With IMG
24 Hours of Le Mans Extends Global Licensing Agreement With IMG
Sep 23, 2024
|
2 Min Read
byLicense Global
Nadiya Hussain x Schwartz collection, Start Licensing
Food & Beverage
Nadiya Hussain Extends Schwartz Partnership
Nadiya Hussain Extends Schwartz Partnership
Sep 23, 2024
|
2 Min Read
byLicense Global
James Bond Aston Martin DB5 model, Agora Models
Automotive & Cars
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5
Sep 19, 2024
|
2 Min Read
byLicense Global
BACARDÍ Mixed with Coca-Cola.
Food & Beverage
Coca-Cola and Bacardi Limited Announce BACARDÍ & Coca-Cola Cocktail
Coca-Cola and Bacardi Limited Announce BACARDÍ & Coca-Cola Cocktail
Sep 19, 2024
|
1 Min Read
byLicense Global
CHUPA CHUPS x 6IXTY8IGHT collection
Fashion
Chupa Chups, 6ixty8ight Team for Loungewear Collection
Chupa Chups, 6ixty8ight Team for Loungewear Collection
Sep 18, 2024
|
1 Min Read
byLicense Global
C4 Energy x Hershey
Food & Beverage
C4 Energy, Hershey Announce Collaboration
C4 Energy, Hershey Announce Collaboration
Sep 18, 2024
|
1 Min Read
byLicense Global
Acamar Films x United Food & Beverage Group Partnership
Streaming & TV
Acamar Films Inks Pan-European Partnership with United Food & Beverage Group
Acamar Films Inks Pan-European Partnership with United Food & Beverage Group
Sep 18, 2024
|
1 Min Read
byLicense Global
Chefclub IP
Food & Beverage
10 Minutes With … Chefclub on Showcasing a Property’s Storytelling Power
10 Minutes With … Chefclub on Showcasing a Property’s Storytelling Power
Sep 17, 2024
|
6 Min Read
byIan Hart
Butterfingers Costumes
Food & Beverage
Spirit Halloween and Butterfinger Link for Costume
Spirit Halloween and Butterfinger Link for Costume
Sep 17, 2024
|
1 Min Read
byLicense Global
Pop-Tarts x Goose Creek Candle Collection
Food & Beverage
Pop-Tarts and Goose Creek Candle Launch New Scent
Pop-Tarts and Goose Creek Candle Launch New Scent
Sep 16, 2024
|
1 Min Read
byLicense Global
Audi Quersus Chairs
Lifestyle
Quersus, Audi Combine Motorsport Design with Futuristic Chairs
Quersus, Audi Combine Motorsport Design with Futuristic Chairs
Sep 13, 2024
|
1 Min Read
byLicense Global
WildBrain CPLG new leadership structure.
Corporate Brands
WildBrain CPLG Announces New Leadership Structure
WildBrain CPLG Announces New Leadership Structure
Sep 13, 2024
|
3 Min Read
byLicense Global
‘Cobra Kai’ x Nexus Sports Nutrition Collab
Food & Beverage
Merchantwise Launches ‘Cobra Kai’ x Nexus Sports Nutrition Collab
Merchantwise Launches ‘Cobra Kai’ x Nexus Sports Nutrition Collab
Sep 12, 2024
|
1 Min Read
byLicense Global
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Halloween decorations
Trends and Insights
Spooky Season has Arrived, Earlier than EverSpooky Season has Arrived, Earlier than Ever
Oct 1, 2024
7 Min Read
The Influentials 2024, License Global
Entertainment
Send Your Nominations for License Global’s InfluentialsSend Your Nominations for License Global’s Influentials
Sep 30, 2024
2 Min Read
BLE 2024 Characters, Brand Licensing Europe
Brand Licensing Europe
Record-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in HistoryRecord-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in History
Sep 27, 2024
3 Min Read

Sponsored Content

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Sponsored Content
Fans Immerse Deeper into Hello Kitty’s Universe for Big CelebrationFans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Sep 30, 2024
4 Min Read
Barbie flip phone, Mattel, Human Mobile Devices
Sponsored Content
Barbie at 65: An Icon ReimaginedBarbie at 65: An Icon Reimagined
Sep 26, 2024
3 Min Read
Monster High Fashion Dolls, Mattel
Sponsored Content
‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
Sep 25, 2024
2 Min Read
Sep 24 - Sep 26, 2024
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The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

Entertainment

The Ever-Expanding 'Miraculous' Universe

Art & Design

Van Gogh Museum is On the Move

Heritage

What’s New at The Natural History Museum

Toys & Games

Spin Master: Inspiring Imagination

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