Resources

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BuzzFeed FTW

BuzzFeed has built its business by tailoring its engaging content to meet audiences where they are. Now it’s taking that same basic principle and applying it to brand extensions.

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Rankings and Lists

Leading Licensees 2018

Licensees are a vital part of retail. As third-party services for design, distribution and manufacturing, licensees help licensors’ product get to as many retail shelves as possible.

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Trends

Beauty the $445 Billion Beast

Licensing professionals have responded to the unprecedented consumer interest in the beauty industry with unique partnerships.

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Case Studies

Mad Engine

Mad Engine reflects on its stellar year and discusses how it stays current in an ever-changing climate.

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Case Studies

Silvergate

The company behind “Octonauts” and “Peter Rabbit” are crossing over and can help those who want to break into the China market, just as long as it’s the right brand.

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Regional Reports

China

Everything in China is big–including its economy. The country is experiencing a fast expansion in every way. How will it effect the global licensing industry?

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Trends

LICENSING BEYOND THE SNACK AISLE

The $15.66 billion licensed food and beverage industry is growing faster than ever, with food brands heading to ancillary categories as well as new cateogires like apparel, home décor and more

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Trends

COLLECT THEM ALL: AN IN-DEPTH LOOK AT COLLECTIBLES

From Funko to Fingerlings, collectibles are everywhere these days, and consumers of all ages are not only looking to expand their collections through figures, but with licensed merchandise.

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Regional Reports

Japan

A look at the cultural, political and economic factors driving consumer behavior and the licensing business in the world’s third largest consumer products market.

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Trends

2018 Toy Trends

This year’s Toy Fair, hosted by the Toy Association, will tease a host of new games and merchandise from some of the world’s top brands that kids will sure to be clamoring for.

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Case Studies

Since its debut in February 1998, License Global has not only been an industry leader, but an essential source of news and insight for the licensing industry. Now, 20 years on, the magazine continues to serve as a crucial source for licensors, licensees, manufacturers and retailers looking to make...