Resources

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China Market Report: Exporting Inovation

Since the days of the Silk Road, China has played a central, often defining role in world commerce. Now, through a combination of political and economic forces, that role is evolving.

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Case Studies

90 Years of Mickey Mouse

From his beginnings in “Steamboat Willie” to high fashion collaborations with the hottest designers, Mickey Mouse has come a long way in 90 years and has grown to become an indelible piece of popular culture for every person around the world.

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Case Studies

Spreading Goodness

The Hershey Company has built its storied legacy on the world’s love affair with chocolate. Now, more than a century on, the company continues to expand its brands to all corners of the globe with multiple indulgent extensions that span everything from food and beverage to beauty products, seasonal...

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Trends

It's a Small World: Licensing Takes the World by Storm

As the world continues to shrink, business-savvy companies are penetrating global markets–and catapulting their brands to the worldwide stage.

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Trends

Year in Review Licensing 2018

It seems like only yesterday that industry professionals were ringing in the new year and wondering what 2018 had in store. Have their predictions come true?

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Rankings and Lists

The Influentials: Licensing's Top 40 Under 40

The Influentials recognizes those that have impacted licensing in a marked way. This year, License Global is looking to the next generation of business executives as it highlights the 40 Under 40. Read on to find out who will be leading the teams of tomorrow and driving future innovation.

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Case Studies

Licensing to the Tune of Country Music

The Country Music Association, the genre’s foremost supporting organization, will debut in Las Vegas and present to the world country music’s wide-reaching roster of talent

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Case Studies

Brand Licensing Europe Celebrates 20 Years

Brand Licensing Europe will celebrate its 20th anniversary in a big way, welcoming Europe’s licensing industry to Olympia London for three days of networking, deal-making and trend-sp

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Trends

Cannabis: A Budding Industry

As taboos are falling by the wayside, many companies are looking to incorporate cannabis into their business plan. But it’s not business as us

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Regional Reports

The U.K.: The State of the High Street

U.K. retailers are certainly not immune to the forces reshaping the retail sector worldwide, but the pace and character of this transformation is being amplified by a singular economic phenomenon unique to Great Britain–Brexit.

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Trends

Licensing Comes Alive

Live Events can turn a character or franchise into a worldwide, must-see experience for fans of all ages.

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Trends

Licensing Beyond the Lede

The only thing black and white about the state of the publishing industry is the print. Book, magazine and newspaper publishers are taking a fresh approach to licensing thanks, in part, to new economic realities such as evolving consumer behavior.

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Case Studies

Big Brands Make a Play for the Global Market

As retail sales of licensed sports merchandise continues to rise each year, teams, clubs and organizations are taking note and planning full-scale operations to make their global licensing programs a top priority in the year to come.

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Case Studies

BuzzFeed FTW

BuzzFeed has built its business by tailoring its engaging content to meet audiences where they are. Now it’s taking that same basic principle and applying it to brand extensions.

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Rankings and Lists

Leading Licensees 2018

Licensees are a vital part of retail. As third-party services for design, distribution and manufacturing, licensees help licensors’ product get to as many retail shelves as possible.

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Resources

Screen Shot 2018-12-13 at 2.12.12 AM.png

China Market Report: Exporting Inovation

Screen Shot 2018-12-13 at 2.09.30 AM.png

90 Years of Mickey Mouse

Screen Shot 2018-12-13 at 2.06.31 AM.png

Spreading Goodness

Screen Shot 2018-12-13 at 2.02.27 AM.png

It's a Small World: Licensing Takes the World by Storm

Screen Shot 2018-12-13 at 1.58.08 AM.png

Year in Review Licensing 2018

Screen Shot 2018-12-13 at 1.54.32 AM.png

The Influentials: Licensing's Top 40 Under 40

Screen Shot 2018-11-08 at 3.38.03 PM.png

Licensing to the Tune of Country Music

Screen Shot 2018-10-29 at 9.56.18 PM.png

Brand Licensing Europe Celebrates 20 Years

Screen Shot 2018-10-29 at 9.47.27 PM.png

Cannabis: A Budding Industry

Screen Shot 2018-10-29 at 9.06.50 PM.png

The U.K.: The State of the High Street

Screen Shot 2018-10-29 at 9.03.38 PM.png

Licensing Comes Alive

Screen Shot 2018-10-25 at 4.45.47 PM.png

Licensing Beyond the Lede

Screen Shot 2018-10-25 at 4.42.56 PM.png

Big Brands Make a Play for the Global Market

Screen Shot 2018-09-23 at 5.15.53 PM.png

BuzzFeed FTW

Screen Shot 2018-09-23 at 4.42.25 PM.png

Leading Licensees 2018

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