Resources

A Sweet Story

Chupa Chups. Mentos. Airheads... You’ve certainly heard of each and likely purchased one of the candies recently. Century-old confectionery company Perfetti Van Melle continues to extend its sweet treats around the world via exciting brand collaborations and organic licensing partnerships.

Spreading Goodness

The Hershey Company has built its storied legacy on the world’s love affair with chocolate. Now, more than a century on, the company continues to expand its brands to all corners of the globe with multiple indulgent extensions that span everything from food and beverage to beauty products, seasonal...