While consumer products featuring rock stars have been around for decades, there was a time when they were once thought of as “selling out.” With more musicians across all genres getting involved in licensing, products are becoming more meaningful and a lucrative source of income.
Forget teen heartthrobs and Saturday morning cartoons. Read why Generation Z and the Alpha generation are taking their shopping cues from young people with strong followings on social media, which impact the purchasing decisions of the children (and parents) who follow them.
2019 marks 50 years since groundbreaking children’s television show “Sesame Street” debuted. License Global takes a look back at a half century of entertainment, learning and licensing, and steps into the future with Elmo, Cookie, Grover and co.
Chupa Chups. Mentos. Airheads... You’ve certainly heard of each and likely purchased one of the candies recently. Century-old confectionery company Perfetti Van Melle continues to extend its sweet treats around the world via exciting brand collaborations and organic licensing partnerships.
From his beginnings in “Steamboat Willie” to high fashion collaborations with the hottest designers, Mickey Mouse has come a long way in 90 years and has grown to become an indelible piece of popular culture for every person around the world.
The Hershey Company has built its storied legacy on the world’s love affair with chocolate. Now, more than a century on, the company continues to expand its brands to all corners of the globe with multiple indulgent extensions that span everything from food and beverage to beauty products, seasonal...
The Influentials recognizes those that have impacted licensing in a marked way. This year, License Global is looking to the next generation of business executives as it highlights the 40 Under 40. Read on to find out who will be leading the teams of tomorrow and driving future innovation.