SoBe Holds Design Competition | License Global

SoBe Holds Design Competition


The South Beach-inspired beverage SoBe has teamed up with the crowd-sourced design platform Blank You Very Much to re-envision its official assets.

The design competition, brokered by The Joester Loria Group, SoBe’s exclusive licensing agency for North America, will see graphic designers, artists, and fans submitting new design ideas using the brand’s logo and icons.

The SoBe x BYVM design competition will last until May 23, at which point the designs will be critiqued by BYVM community members followed by a panel of exclusive judges.

Contestants can win $4,000 and other prizes including exclusive SoBe swag.