Asembl Teams Baileys and Cadbury

Asembl has brought Diageo’s Baileys and Mondelēz International’s Cadbury Old Gold together for the first time to launch the alcohol-free Cadbury Old Gold, inspired by Baileys chocolate block.

“We are thrilled to be partnering Diageo’s Baileys with Mondelēz International’s Cadbury Old Gold for the first time with the creation of the non-alcoholic Cadbury Old Gold inspired by Baileys chocolate block,” says Justin Watson, managing director, Asembl. “From the moment we all came together, we knew that we had created a chocolate that was truly bold in every bite and one that combined the dark chocolate flavor Old Gold is known for with the unmistakable lip-smackingly delicious taste of Baileys that is loved by adults all over Australia.”

Available in Coles, Woolworths, BIG W, and independent supermarkets across Australia, Cadbury Old Gold combines the original taste of Cadbury Old Gold dark chocolate with a Baileys Original Irish Cream-flavored center.

“The combination of Baileys and chocolate is just so delicious, so I am so excited that adults across Australia will be able to experience the amazing combination of Baileys and Cadbury Old Gold,” says Declan Hassett, senior licensing manager, Diageo. “It is just the most gorgeous indulgent treat.”

“Cadbury Old Gold is committed to delighting consumers with the highest quality and rich-tasting dark chocolate, which Aussies love,” says Katina Watson, senior marketing manager, Cadbury. “We continue to innovate and evolve our portfolio to include exciting new products that create indulgent experiences for people to enjoy.  We’re excited to partner with the world’s number one liqueur brand in Baileys and Diageo more broadly to create Cadbury Old Gold inspired by Baileys.”