Surge Brands Serves Up Licensing Program for Mister Softee

Surge Brands, a brand extension and licensing agency, has announced its latest partnership with Mister Softee, the largest soft-serve ice cream truck franchise in the U.S. Under this exclusive agreement, Surge Brands will manage licensing rights for the Mister Softee brand. 

Surge aims to create excitement across diverse product categories, including food, beverage, dessert and confectionery products, appliances, toys, games, novelties, apparel and accessories. 

“We are delighted to welcome Mister Softee to the Surge Brands family,” says Ari Freedman, vice president, Surge Brands. “Growing up with the brand ourselves, we deeply understand the magic it holds for people of all ages. Our team is committed to preserving the Mister Softee legacy while exploring new avenues for growth and innovation. This collaboration with Mister Softee signifies a convergence of nostalgia and innovation offering fans new opportunities to engage with their favorite frozen treat. With our expertise in licensing and brand management, we will bring the joy of Mister Softee to even more consumers in exciting and meaningful ways.” 

“We are thrilled to be working with Surge Brands on the creation and development of a strategic licensing program that is aligned with our core values, brand legacy and DNA that meets and exceeds our customers highest expectations,” says Mike Conway, co-owner, Mister Softee. “We are looking forward to driving the Mister Softee brand excitement into the future along with Surge’s guidance.”