Calypso Lemonade Signs Brand Central

King Juice Company, owner of flavored lemonade brand, Calypso, has selected licensing agency, Brand Central, to introduce the beverage brand into new food and merchandise licensing partnerships. 

Founded in 1985, the brand’s portfolio has grown to include over a dozen lemonades, limeades and zero-sugar varieties ranging from flagship products like the Original Lemonade to tropical blends such as Ocean Blue Lemonade and Island Wave Lemonade. 

Under the multiyear, exclusive agreement, Brand Central will help extend the island-inspired flavors of Calypso into new food categories from frozen desserts and confections to new beverage formats and snacks. The agency will also seek out-licensing partners to create on-trend collaborations and lifestyle products. 

“The Calypso brand is one of those rare brands that combines a passionate consumer base, a great product and fun, unique branding that applies well to consumer products,” says Ross Misher, chief executive officer, Brand Central. “When you pop open a Calypso, it’s a vacation in a bottle and who doesn’t want a product that delivers a little taste of vacation?” 

“Brand licensing is a great way to extend Calypso into new categories while still delivering the brand’s unique island-inspired flavors and ‘taste of the islands’ sensibility,” says Matt Andersen, chief innovation and brand, Calypso. “The team is excited to have Brand Central as its partner to support our vision given Brand Central’s experience, breadth and depth of licensee relationships and capabilities.”