Six Star Pro Nutrition, WK Kellogg Co Intro Froot Loops Whey Protein

Partnership, brokered by Beanstalk, will be available at Sam’s Club.

License Global

April 12, 2024

1 Min Read
Froot Loops Six Star Protein, Six Star Pro Nutrition, WK Kellogg Co
Froot Loops Six Star ProteinSix Star Pro Nutrition, WK Kellogg Co

Six Star Pro Nutrition and WK Kellogg Co have announced the launch of their latest collaboration – the Six Star 100% Whey Protein Plus Ready-to-Drink (“RTD”) in Kellogg’s Froot Loops cereal flavor. This on-the-go protein shake combines the protein of Six Star with the taste of Kellogg's Froot Loops cereal. This partnership was brokered by Beanstalk, Kellogg’s exclusive licensing agency for food and beverage.

Launching this month, the Six Star 100% Whey Protein Plus RTD in Kellogg's Froot Loops cereal flavor will be available exclusively at Sam’s Club locations throughout the U.S.

Six Star has also signed a trio of Pro Football Draft prospects to promote the new RTD, including 2024 National Champion, Roman Wilson (Michigan), 2022, 2023 National Champion, Ladd McConkey (Georgia) and South Carolina wide receiver, Xavier Legette, who will leverage their social media and press appearances to generate buzz for the collaboration. Toucan Sam will be the on-package face of the new Six Star and Kellogg's 100% Whey Protein Plus RTD.

“Exercising should be fun and enjoyable just like your nutrition,” says Tim Toll, chief executive officer, Iovate Health Sciences, parent company of Six Star Pro Nutrition. “Embracing a routine can be rewarding, and with our new RTD protein shake, integrating nutrition into your daily life has never been easier. The introduction of this innovative product ensures that maintaining a healthy lifestyle is not only convenient but also affordable, aligning with our commitment to providing top-notch nutrition accessible to all, just like the rest of the Six Star product line.”

Six Star products are available nationwide at Sam’s Club, Walmart, Walgreens, Amazon and other retailers.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like