The J.M Smucker Co. Signs Brand Central

The J.M. Smucker Co., featuring brands such as Smucker’s, Jif, Uncrustables, Meow Mix, Milk-Bone, Café Bustelo, Folgers and many more, has selected global brand licensing agency, Brand Central, to extend its brands into new food, beverage, pet products and merchandise consumer product categories.   

“Our teams have done an incredible job of building brands consumers love and we are excited for the opportunity to expand this brand love in collaboration with Brand Central,” says Gail Hollander, chief marketing officer, The J.M. Smucker Co. “Through its strategic expertise and creativity, Brand Central has established a proven track record of success. We look forward to partnering to find innovative ways to deliver our brands to fans and new consumers.” 

“It is the dream of any licensing agency to be chosen to represent The J.M. Smucker Co,” says Ross Misher, chief executive officer, Brand Central. “Perhaps, most excited is my dog, Bailey, and my cat, Trixie, who are obsessed with Milk-Bone and Meow Mix, respectively. The opportunities are vast and the demand is high from potential partners. We are honored that The J.M. Smucker Co. has entrusted Brand Central to help them lead this new initiative.”