The J.M Smucker Co. Signs Brand Central

Smucker signs Brand Central as licensing agency for food, beverage, pet products and merchandise in North America.

License Global

April 5, 2024

1 Min Read
J.M. Smucker brands.
J.M. Smucker brands.The J.M Smucker Co.

The J.M. Smucker Co., featuring brands such as Smucker’s, Jif, Uncrustables, Meow Mix, Milk-Bone, Café Bustelo, Folgers and many more, has selected global brand licensing agency, Brand Central, to extend its brands into new food, beverage, pet products and merchandise consumer product categories.   

“Our teams have done an incredible job of building brands consumers love and we are excited for the opportunity to expand this brand love in collaboration with Brand Central,” says Gail Hollander, chief marketing officer, The J.M. Smucker Co. “Through its strategic expertise and creativity, Brand Central has established a proven track record of success. We look forward to partnering to find innovative ways to deliver our brands to fans and new consumers.” 

“It is the dream of any licensing agency to be chosen to represent The J.M. Smucker Co,” says Ross Misher, chief executive officer, Brand Central. “Perhaps, most excited is my dog, Bailey, and my cat, Trixie, who are obsessed with Milk-Bone and Meow Mix, respectively. The opportunities are vast and the demand is high from potential partners. We are honored that The J.M. Smucker Co. has entrusted Brand Central to help them lead this new initiative.”  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like