Pringles and Crocs Announce Footwear Collab

As reported in License Global’s February issue’s Licensed Footwear Special Report, Crocs, maker of foam clogs, has resurged from a period of uncertainty in 2018 only to become more popular than ever. In January, Crocs estimated full-year sales would total about $3.95 billion, a record and a more than 11% increase year-over-year. Crocs, along with Mojang Studios’ leading global gaming brand, Minecraft, were part of the keynote lineup at last year’s Licensing Expo. Crocs continues to launch licensed partnerships with entertainment, food, lifestyle, music and kids’ brands. The brand holds an all-ages appeal, with adults sporting McDonald’s Crocs and wee ones rocking Crocs, like last month’s Sesame Street x Crocs launch at Footlocker. 

In addition to those recent partnerships, Crocs has seen licensed partnerships with Spider-Man, Crayola, Taco Bell, Shrek, Hershey’s, VeeFriends and last week the brand launched a limited-edition collection with Kellogg’s featuring Tony the Tiger and Toucan Sam. 

Now Crocs has entered the food aisle yet again with a new Pringles x Crocs collection. Pringles and Crocs are bringing fans three limited-edition Pringles-inspired designs in Crocs styles, an array of Pringles-themed Jibbitz charms and even a new Pringles flavor inspired by the partnership, Croc-Tail Party – a limited-edition watermelon chili lime flavor with a fusion of sweet, spicy and tangy. 

The Pringles x Crocs footwear collection includes Classic Crush Boots, Classic Clogs, Classic Slides and Jibbitz Charms. 

Crocs x Pringles

“Pringles’ first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor,” says Mauricio Jenkins, U.S. marketing lead, Pringles. “We brought the flavor of this vibrant partnership to life – literally, with Pringles Croc-Tail Party – and with a collection that allows fans to express their taste in snacks and fashion.” 

“This partnership seamlessly combines the flavor-packed world of Pringles with the iconic comfort DNA of Crocs,” says Matias Infante, vice president, global brand partnerships and energy, Crocs. “We’re thrilled to partner with the team at Pringles to come up with new and innovative ways to ignite our communities and excite our fans.” 

“We’re ecstatic with how Crocs and Pringles both creatively became personified in fashion, flavor and whimsy,” says David Lee, global senior director, licensing and culture, Kellanova. “Fans not only in North America, but all over the world in Europe, Asia and Latin America can experience this stacked collection.” 

The exclusive Pringles x Crocs footwear collaboration will be available globally with the Pringles Croc-Tail Party flavor available exclusively in the U.S., all while supplies last.