Food & Beverage

The latest licensed products, partnerships and brand collaboration news from food and beverage brands, restaurants and takeout icons.

Kelce Mix by Travis and Jason Kelce
Corporate Brands
Travis and Jason Kelce, General Mills Release Kelce Mix CerealTravis and Jason Kelce, General Mills Release Kelce Mix Cereal

General Mills recruits Travis and Jason Kelce for cereal lineup of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, REESE’S PUFFS and new Kelce Mix.

byLicense Global
Aug 27, 2024
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1 Min Read
Angel Reese x Reese’s Collection
Apparel
Reese’s and Angel Reese to Release Merch CollectionReese’s and Angel Reese to Release Merch Collection
byLicense Global
Aug 22, 2024
1 Min Read
Tajín Flavored Beef Jerky
Corporate Brands
Tillamook Country Smoker Unveils Tajín Flavored Beef JerkyTillamook Country Smoker Unveils Tajín Flavored Beef Jerky
byLicense Global
Aug 21, 2024
1 Min Read
SirDavis whiskey
Food & Beverage
Moët Hennessy, Beyoncé Introduce New Whiskey – SirDavisMoët Hennessy, Beyoncé Introduce New Whiskey – SirDavis
byLicense Global
Aug 21, 2024
1 Min Read
KD KFC Original Recipe Flavour Mac ‘n Cheese
Food & Beverage
KD and KFC Join Forces in Comfort Food CollabKD and KFC Join Forces in Comfort Food Collab
byLicense Global
Aug 20, 2024
1 Min Read
Maple Syrup Eggo Coffee, Two Rivers, Eggo Coffee
Food & Beverage
Two Rivers Launch Eggo CoffeeTwo Rivers Launch Eggo Coffee
byLicense Global
Aug 20, 2024
1 Min Read
Limited-edition “One Piece” collector’s box, G FUEL
Food & Beverage
G FUEL Releases New ‘One Piece’ Energy Formula
G FUEL Releases New ‘One Piece’ Energy Formula
Aug 20, 2024
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1 Min Read
byLicense Global
Bikkura Pon collaboration with “One Piece”
Food & Beverage
Kura Sushi and ‘One Piece’ Team for Eatertainment
Kura Sushi and ‘One Piece’ Team for Eatertainment
Aug 20, 2024
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1 Min Read
byLicense Global
Coca-Cola Oreo Zero Sugar and Oreo Coca-Cola Sandwich Cookie
Food & Beverage
Coca Cola, Oreo Team Up for Limited-Edition Drink and Cookie
Coca Cola, Oreo Team Up for Limited-Edition Drink and Cookie
Aug 19, 2024
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1 Min Read
byLicense Global
TravisMatthew x Igloo range
Home
Igloo Releases Golf-Inspired Cooler with TravisMathew
Igloo Releases Golf-Inspired Cooler with TravisMathew
Aug 19, 2024
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1 Min Read
byLicense Global
Idahoan Tapatío Triple Cheese Mashed Potatoes
Food & Beverage
Idahoan Foods Unveils Tapatío Triple Cheese Mashed Potatoes
Idahoan Foods Unveils Tapatío Triple Cheese Mashed Potatoes
Aug 19, 2024
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1 Min Read
byLicense Global
RHS x Cottage Delight
Food & Beverage
RHS Partners with Cottage Delight
RHS Partners with Cottage Delight
Aug 16, 2024
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1 Min Read
byLicense Global
Tennessee-Style BBQ Sauce. Guy Fieri, Kane Brown
Food & Beverage
Kane Brown, Guy Fieri Collab on Tennessee-Style BBQ Sauce
Kane Brown, Guy Fieri Collab on Tennessee-Style BBQ Sauce
Aug 15, 2024
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1 Min Read
byLicense Global
Frosted Strawberry Pop-Tarts cake flavor, Nothing Bundt Cakes, Pop-Tarts
Food & Beverage
Nothing Bundt Cakes, Pop-Tarts Team Up for New Cake Flavor
Nothing Bundt Cakes, Pop-Tarts Team Up for New Cake Flavor
Aug 15, 2024
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1 Min Read
byLicense Global
G.H Cretors Popcorn, Tajin USA, G.H. Cretors
Food & Beverage
G.H. Cretors Popcorn, Tajín Unite for Popcorn
G.H. Cretors Popcorn, Tajín Unite for Popcorn
Aug 15, 2024
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1 Min Read
byLicense Global
Häagen-Dazs, “Emily in Paris” logos, Häagen-Dazs, Paramount Consumer Products
Food & Beverage
Häagen-Dazs Announces Global Partnership with ‘Emily in Paris’
Häagen-Dazs Announces Global Partnership with ‘Emily in Paris’
Aug 15, 2024
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1 Min Read
byLicense Global
Cinnabon x Warheads Topped Bons, Cinnabon, Warheads
Food & Beverage
Cinnabon, Warheads Release Limited-Edition Collab
Cinnabon, Warheads Release Limited-Edition Collab
Aug 15, 2024
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1 Min Read
byLicense Global
Emily Edmondson at Hilco Sweets
Corporate Brands
Hilco Sweets Names Emily Edmondson Executive Vice President
Hilco Sweets Names Emily Edmondson Executive Vice President
Aug 15, 2024
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1 Min Read
byLicense Global
Will Levis No. 8, Hellmann’s, QB Will Levis
Beauty & Cosmetics
Hellmann’s, QB Will Levis Partner for Parfum de Mayonnaise
Hellmann’s, QB Will Levis Partner for Parfum de Mayonnaise
Aug 14, 2024
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1 Min Read
byLicense Global
Home Chef x Paw Patrol, Spin Master Entertainment
Food & Beverage
Home Chef Joins Forces with ‘PAW Patrol’ for Family Dinners
Home Chef Joins Forces with ‘PAW Patrol’ for Family Dinners
Aug 14, 2024
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1 Min Read
byLicense Global
Kellanova global portfolio.
Food & Beverage
Mars Acquires Kellanova
Mars Acquires Kellanova
Aug 14, 2024
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1 Min Read
byLicense Global
Kar's Caramel ‘N Chocolate with M&M’S and Kar’s Favorites Mix with M&M’S
Food & Beverage
Kar’s Nuts Unveils M&M’S Co-Branded Trail Mix Line
Kar’s Nuts Unveils M&M’S Co-Branded Trail Mix Line
Aug 14, 2024
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1 Min Read
byLicense Global
Beetlejuice Beetlejuice with Limited-Edition Fanta Flavor, Fanta, Warner Bros. Pictures
Food & Beverage
Fanta, Warner Bros. Pictures Celebrate ‘Beetlejuice Beetlejuice’ with Limited-Edition Flavor
Fanta, Warner Bros. Pictures Celebrate ‘Beetlejuice Beetlejuice’ with Limited-Edition Flavor
Aug 12, 2024
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1 Min Read
Thomas’ Froot Loops Mini Bagels, Thomas’ Beads, WK Kellogg
Food & Beverage
Thomas’, WK Kellogg to Launch Froot Loops Mini Bagels
Thomas’, WK Kellogg to Launch Froot Loops Mini Bagels
Aug 12, 2024
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1 Min Read
byLicense Global
Incredible Group x Mondelez Launch
Toys & Games
Incredible Group Launches SOUR PATCH KIDS, OREO and SWEDISH FISH Squishi Toys
Incredible Group Launches SOUR PATCH KIDS, OREO and SWEDISH FISH Squishi Toys
Aug 9, 2024
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1 Min Read
byLicense Global
Hershey Super Sweet Adventure, Original X Productions
Location-Based Entertainment
‘Hershey Super Sweet Adventure’ Experience to Debut in Chicago
‘Hershey Super Sweet Adventure’ Experience to Debut in Chicago
Aug 8, 2024
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1 Min Read
byLicense Global
Knead fragrance, Auntie Anne’s
Beauty & Cosmetics
Auntie Anne’s Releases Fragrance
Auntie Anne’s Releases Fragrance
Aug 8, 2024
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1 Min Read
byLicense Global
McDonald's Collectors Meal
Food & Beverage
McDonald’s Reveals New Collector’s Meal Inspired by Fan-favorite Collectibles
McDonald’s Reveals New Collector’s Meal Inspired by Fan-favorite Collectibles
Aug 8, 2024
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1 Min Read
byLicense Global
Deadpool and Wolverine, Marvel
Movies
‘Deadpool and Wolverine’ is on a Roll
‘Deadpool and Wolverine’ is on a Roll
Aug 7, 2024
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1 Min Read
byJane Neal, Content Editor
Fruity and Cocoa PEBBLES Fit Butters
Food & Beverage
Fit Butters Launches PEBBLES Cashew Butters
Fit Butters Launches PEBBLES Cashew Butters
Aug 6, 2024
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1 Min Read
byLicense Global
Limited-edition Lillet x "Emily in Paris" bottles, Maison Lillet
Food & Beverage
Maison Lillet Café de Lillet Pop-Up Celebrates ‘Emily in Paris’ Season 4
Maison Lillet Café de Lillet Pop-Up Celebrates ‘Emily in Paris’ Season 4
Aug 6, 2024
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1 Min Read
Fudge Stripes Beetlejuice Beetlejuice cookie, Keebler
Food & Beverage
Keebler Launches Cookie Inspired by ‘Beetlejuice Beetlejuice’
Keebler Launches Cookie Inspired by ‘Beetlejuice Beetlejuice’
Aug 2, 2024
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1 Min Read
byLicense Global
BACARDÍ Ocho Guava Daiquiri flavor, BACARDÍ Rum, Tipsy Scoo
Food & Beverage
BACARDÍ Rum x Tipsy Scoop Offer Reserva Ocho Guava Daiquiri Sorbet
BACARDÍ Rum x Tipsy Scoop Offer Reserva Ocho Guava Daiquiri Sorbet
Aug 2, 2024
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1 Min Read
byLicense Global
Litehouse kids dips/spreads.
Food & Beverage
Paramount Consumer Products, FoodStory Brands, Litehouse Partner on New Dips for Kids
Paramount Consumer Products, FoodStory Brands, Litehouse Partner on New Dips for Kids
Aug 1, 2024
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1 Min Read
byLicense Global
Del Monte t-shirt, Urban Outfitters
Apparel
Del Monte, Urban Outfitters Launch Exclusive Graphic Tees
Del Monte, Urban Outfitters Launch Exclusive Graphic Tees
Jul 31, 2024
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1 Min Read
byLicense Global
Latest News

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25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
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Editor's Choice

Kura Sushi logo
Food & Beverage
Kura Sushi on its 15th Anniversary and Business Model
Kura Sushi on its 15th Anniversary and Business Model

Dec 13, 2024

The Smurfs x Emporio Armani summer collection, Peyo Company
Entertainment
Happiness and Joy from a ‘Smurfy’ Perspective
Happiness and Joy from a ‘Smurfy’ Perspective

Dec 13, 2024

Brand Licensing Europe's 25th Birthday Party
Trends and Insights
2024: A Year in Licensing
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Dec 13, 2024

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