Revere Ware Inks Licensing Partnership with Revere in China

Full Sail IP Partners, owner of cookware brand, Revere Ware, has announced it has licensed its Revere trademark to Revere (Shanghai) Enterprise Development in China, for an exclusive range of pots, pans and kitchen electronics.

Full Sail IP Partners, acquired the Revere Ware brand from Instant Brands last year.

“Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture,” says Alan Kravetz, chief executive officer, Full Sail. “It’s a bridge between cultures, uniting the timeless American legacy of Paul Revere with the dynamic future of global cuisine. We are embarking on a journey that celebrates our past while embracing the infinite possibilities of the future.”

“We are honored to be entrusted with the Revere name, a name synonymous with resilience and quality,” says Wang Haiyun, chief executive officer, Revere (Shanghai) Enterprise Development. “This partnership is a testament to our shared vision of bringing unparalleled culinary tools to our customers, fostering a new standard of cooking experience that honors the Revere tradition."