Mattel and Heinz Team Up for Barbiecue Sauce

Mattel has teamed up with Heinz to launch a limited-edition Heinz Classic Barbiecue Sauce. Available in the U.K. and Spain, this pink vegan mayo with BBQ sauce follows last year’s continued Barbiecore craze. Heinz is teasing its fans about whether this dream condiment concoction should be made a reality.  

After public demand, Mattel and Heinz are launching the sauce in time to celebrate the 65th Anniversary of the Barbie brand. The sauce uses beetroot extract to achieve its signature pink color.  

“Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality,” says Thiago Rapp, director, taste elevation, Heinz. “We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life.”    

“This partnership with Heinz opens up another avenue for Barbie fans to bring home the world of Barbie,” says Ruth Henriquez, head, consumer products, publishing and LBE, Mattel EMEA. “Last summer, we worked quickly with Heinz to bring to life the prospect of a Heinz Classic Barbiecue Sauce in digital form, so it’s now so exciting to be able to put the physical product into our kitchen cupboards. This collaboration embodies the spirit of innovation and fun that both Mattel and Heinz are known for, and we can’t wait for fans to enjoy this delicious and unique product.” 

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For those who want to be among the first to try this limited-edition sauce, 5,000 bottles are available on Heinztohome.co.uk. A limited run will be available in Tesco stores nationwide beginning April 17, followed by Ocado and other retailers in May.