Kellogg’s Tony the Tiger and Toucan Sam Available on Limited-Edition Crocs

Legendary duo levels up Crocs shoe drop with exclusive cereal boxes and Jibbitz charms.

License Global

April 8, 2024

1 Min Read
Toucan Sam and Tony the Tiger Crocs.
Toucan Sam and Tony the Tiger Crocs.WK Kellogg Co.

Tony the Tiger and Toucan Sam are taking their star status one step further by teaming up with global footwear brand, Crocs, to drop a limited-edition shoe – and cereal – collection, to celebrate the duo’s  roots at the breakfast table and beyond. 

Kellogg’s x Crocs will give cereal lovers exclusive Kellogg’s Frosted Flakes and Kellogg’s Froot Loops Crocs cereal boxes, available at select retailers in the U.S. The cereal boxes will also include a QR code for fans to redeem a free Kellogg’s Jibbitz charm, inviting them to celebrate the unique designs of each mascot’s Crocs. 

As two mascots who have been part of America’s pantries for over half a century, Tony the Tiger and Toucan Sam’s Crocs shoes pair fashion and nostalgia. Inspired by their unique personalities, Tony the Tiger’s Crocs sandals exude his confidence, optimism and an effortlessly cool vibe, while Toucan Sam’s Crocs clogs capture his playful, fun and distinctly loopy spirit. 

The collaboration offers fans two styles, both of which featuring one-of-a-kind Jibbitz: 

  • The Frosted Flakes Cozzzy Sandal  

  • The Froot Loops Classic Clogs  

“Tony the Tiger and Toucan Sam are no strangers to fashion collaborations, but this Crocs drop is one of the coolest yet,” says Laura Newman, senior director, brand marketing, WK Kellogg Co. “Having their own exclusive Crocs and Jibbitz is the perfect way for Tony and Toucan Sam to express themselves and we’re excited to share that with our fans so they can literally walk in their shoes.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like