Kellogg’s Tony the Tiger and Toucan Sam Available on Limited-Edition Crocs

Tony the Tiger and Toucan Sam are taking their star status one step further by teaming up with global footwear brand, Crocs, to drop a limited-edition shoe – and cereal – collection, to celebrate the duo’s  roots at the breakfast table and beyond. 

Kellogg’s x Crocs will give cereal lovers exclusive Kellogg’s Frosted Flakes and Kellogg’s Froot Loops Crocs cereal boxes, available at select retailers in the U.S. The cereal boxes will also include a QR code for fans to redeem a free Kellogg’s Jibbitz charm, inviting them to celebrate the unique designs of each mascot’s Crocs. 

As two mascots who have been part of America’s pantries for over half a century, Tony the Tiger and Toucan Sam’s Crocs shoes pair fashion and nostalgia. Inspired by their unique personalities, Tony the Tiger’s Crocs sandals exude his confidence, optimism and an effortlessly cool vibe, while Toucan Sam’s Crocs clogs capture his playful, fun and distinctly loopy spirit. 

The collaboration offers fans two styles, both of which featuring one-of-a-kind Jibbitz: 

“Tony the Tiger and Toucan Sam are no strangers to fashion collaborations, but this Crocs drop is one of the coolest yet,” says Laura Newman, senior director, brand marketing, WK Kellogg Co. “Having their own exclusive Crocs and Jibbitz is the perfect way for Tony and Toucan Sam to express themselves and we’re excited to share that with our fans so they can literally walk in their shoes.”