Jack Link’s Unveils Collaboration with Dr. Pepper

Experience both flavor worlds in a sweet and savory meat snack.

License Global

April 1, 2024

1 Min Read
Jack Link’s WILD Dr Pepper-inspired meat sticks and jerky.
Jack Link’s WILD Dr Pepper-inspired meat sticks and jerky. Jack Links

Jack Link’s and Dr Pepper have teamed up for a one-of-a-kind flavor experience with the release of Jack Link’s WILD Dr Pepper-inspired meat stick and Jack Link’s Dr Pepper-inspired beef jerky. Infused with the distinctive flavors inspired by Dr Pepper, each bite of Jack Link’s meat snacks delivers a blend of sweet and savory sensations. 

“Pairing two flavor icons like Jack Link’s and Dr Pepper is sure to provide a delicious treat that snack fans are going to love,” says Holly LaVallie, senior vice president, marketing, Jack Link’s. “For loyal consumers of Jack Link’s jerky and meat sticks products who are looking for a completely new flavor in the meat snack aisle, this one is for you. I am incredibly excited to get this in the hands of our consumers to deliver a new sweet and savory snack taste.” 

“We are excited to team up with Jack’s Links to create a one-of-a-kind flavor and craveable snack,” says John Alvarado, senior vice president, brand marketing, Dr Pepper. “We can’t wait for our fans to see this on shelves and have another way to enjoy Dr Pepper’s flavor.” 

Jack Link’s WILD Dr Pepper-inspired meat sticks debuted on retailer shelves in January at Circle K Convenience, Gas Stations and Amazon.com. Jack Link’s Dr Pepper-inspired beef jerky will follow, hitting retailers in June.  

Read more about:

North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like