Jack Link’s Unveils Collaboration with Dr. Pepper
Experience both flavor worlds in a sweet and savory meat snack.
April 1, 2024
Jack Link’s and Dr Pepper have teamed up for a one-of-a-kind flavor experience with the release of Jack Link’s WILD Dr Pepper-inspired meat stick and Jack Link’s Dr Pepper-inspired beef jerky. Infused with the distinctive flavors inspired by Dr Pepper, each bite of Jack Link’s meat snacks delivers a blend of sweet and savory sensations.
“Pairing two flavor icons like Jack Link’s and Dr Pepper is sure to provide a delicious treat that snack fans are going to love,” says Holly LaVallie, senior vice president, marketing, Jack Link’s. “For loyal consumers of Jack Link’s jerky and meat sticks products who are looking for a completely new flavor in the meat snack aisle, this one is for you. I am incredibly excited to get this in the hands of our consumers to deliver a new sweet and savory snack taste.”
“We are excited to team up with Jack’s Links to create a one-of-a-kind flavor and craveable snack,” says John Alvarado, senior vice president, brand marketing, Dr Pepper. “We can’t wait for our fans to see this on shelves and have another way to enjoy Dr Pepper’s flavor.”
Jack Link’s WILD Dr Pepper-inspired meat sticks debuted on retailer shelves in January at Circle K Convenience, Gas Stations and Amazon.com. Jack Link’s Dr Pepper-inspired beef jerky will follow, hitting retailers in June.
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