Sloomoo Institute, HI-CHEW to Create New Sensory Experience

HI-CHEW, the fruity, chewy candy brand, and Sloomoo Institute, an immersive museum, have announced a new collaboration blending in-person experiences and a custom collection of HI-CHEW inspired slime.  

Inspired by popular HI-CHEW flavors, the custom Sloomoo x HI-CHEW slime collection transports the burst of fruity flavor from HI-CHEW’s chewlets into Sloomoo’s slime. As Sloomoo Institute entertains guests in a transformative, slime-filled world via touch, sound, scent and sight, this HI-CHEW integrated collaboration complements the Sloomoo sensory experience by bringing taste into the mix. 

Continuing through the end of the year, the multifaceted collaboration introduces market-specific slime creations unique to each of Sloomoo’s four locations and a multi-flavor pack via e-commerce. 

“HI-CHEW was our favorite candy growing up and slime was our favorite toy,” says Karen Robinovitz and Sara Schiller, co-founders, Sloomoo. “It makes perfect sense to blend the memories of flavor and joy of our childhood together in such a playful way.” 

“HI-CHEW is dedicated to providing a world of flavor for brand fans and consumers alike with our many product and flavor varieties,” says Teruhiro Kawabe (Terry), chief representative for the USA, president, chief executive officer, Morinaga America. “Through our partnership with Sloomoo Institute, we're excited by the opportunity to bring an immersive and unique experience to consumers across the country that goes far beyond taste, and instead provides a full sensory experience.” 

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