IT’SUGAR Debuts Make-A-Wish Chocolate Bar, Wish Bears

IT’SUGAR, one of the largest specialty candy retailers in the U.S., has announced the launch of its exclusive Make-A-Wish Chocolate Bar and Gummy Wish Bears, arriving early April in all IT’SUGAR locations. These releases coincide with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29. In partnership with Make-A-Wish, IT’SUGAR recently held a nationwide competition inviting wish kids to design a one-of-a-kind chocolate bar to be produced and sold across IT’SUGAR stores. The winning design, selected from countless entries, was created by 9-year-old Declan, representing Make-A-Wish Central and Northern Florida.  

“We are thrilled to introduce the Make-A-Wish Chocolate Bar and Wish Bears as part of IT’SUGAR’s commitment to giving back to the community,” says Justin Clinger, assistant vice president, creative and marketing, IT’SUGAR. “This initiative not only satisfies sweet cravings but also helps make wishes come true for children facing challenging circumstances. We’re honored to play a part in spreading joy during World Wish Month.”  

“We’re so grateful that IT’SUGAR continues to be committed to finding innovative ways to raise funds for Make-A-Wish during World Wish Month,” says Flo Bryan, chief corporate alliances officer, Make-A-Wish America. “Their contributions play a vital role in granting the wishes of children who are battling unimaginable circumstances.” 
The Make-A-Wish Chocolate Bar and Gummy Wish Bears will be available exclusively at IT’SUGAR stores in the U.S.

Related:The Sweet Spot: Creating an Experiential Retail Environment with IT’SUGAR