Little Bites Snacks Unveils Limited-Edition Girl Scout Toast-Yay! Muffins

Latest release is inspired by the French toast flavor of Girl Scout Toast-Yay! Cookies.

License Global

April 8, 2024

1 Min Read
Little Bites Girl Scout Toast-Yay! Muffins.
Little Bites Girl Scout Toast-Yay! Muffins.Little Bites Snacks/Earthbound

Little Bites Snacks has announced the launch of its limited-edition flavor: Little Bites Girl Scout Toast-Yay! Muffins. Available through July, these muffins feature French toast flavor and are made with real ingredients like cinnamon and maple syrup, no high fructose corn syrup or trans fat. Earthbound, who represents Girl Scouts, and Brand Central, who represents Bimbo Bakeries USA, brokered the deal.

“We’re thrilled to see our Toast-Yay! Cookies inspire a new flavor of Little Bites Muffins,” says Wendy Lou, chief revenue officer, Girl Scouts of the USA. “The popularity of the Toast Yay! Cookies is due to the millions of girls who participate in our cookie program, the largest entrepreneurial program for girls.” 

Limited-edition Little Bites Girl Scout Toast-Yay! Muffins are the latest addition to the brand’s line of easy, pre-portioned pouches.  

“We are thrilled to be partnering with a well-loved brand like Girl Scouts that shares similar beliefs to Little Bites in spreading joy and supporting kids,” says Lia Arakelian, brand manager, Little Bites Snacks. “By capturing the essence of an iconic Girl Scout Cookie flavor in a delicious bite-sized muffin, we’re able to bring our fans a taste first of its kind. We can’t wait to see all the ways they enjoy them.” 

Related:10 Minutes With … Brand Central on Creative Collaboration

Little Bites Girl Scout Toast-Yay! Muffins are available at most retailers nationwide through July.  

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License Global

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