New candy-flavored drinks launching soon.

License Global

March 28, 2024

1 Min Read
Skittles drinks.
Skittles drinks. Fire Brands/Mars Wrigley

As an official licensing partner of Mars Wrigley, Fire Brands is releasing its newest beverage innovation featuring the popular flavors of Skittles. Developed to introduce one of Gen Z’s favorite candies as a refreshing soft drink,  Skittles Drinks are non-carbonated. 

“This is an exciting expansion of our beverage portfolio,” says Raz Inserra, director, marketing, Fire Brands. “At Fire Brands, we’re about flavor first. Each flavor has been carefully developed to taste like drinking a handful of Skittles.” 

Skittles Drinks will be launching in small- and large-format retailers nationwide. This new flavorful innovation is available in a 14-ounce clear 100% recyclable Pet bottle in four Skittles flavors – Original Skittles Drinks, Wild Berry Skittles Drinks, Tropical Skittles Drinks and Sour Skittles Drinks.

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Mars IncNorth America

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License Global

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