Brand & Lifestyle Licensing Awards 2024: The Winners

Winners were announced during a London event.

License Global

April 25, 2024

2 Min Read
B&LLAs 2024 Winners
B&LLAs 2024 WinnersBrand & Lifestyle Licensing Awards

The winners of The B&LLAs 2024 were announced at a glittering awards event, held at the Royal Lancaster London.

Hosted by Cally Beaton, the brand licensing community’s annual get-together was attended by some 400 retailers, licensees and brand owners

The grand finale of the awards ceremony was the Brand Ambassador Award, which was presented to Louise French, senior vice president, business development and operations, Beanstalk, for her continued contribution to this dynamic sector.

The winners of the B&LLAs 2024 are:

The B&LLAs Rising Star Award (sponsored by Licensing International): Oliver Gilding, exclusive brands manager, Iceland Foods

Product Award Categories

  • Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by Lisle Licensing): Mr Potato Head Collection from Anya Hindmarch

  • Best Brand Licensed Food or Beverage Product or Range (sponsored by Sanderson Design Group): Nadiya x Schwartz Recipe Kits and Seasonings from McCormack & Company

  • Best Brand Licensed Health & Beauty Product or Range (sponsored by Country Living/House Beautiful): Hawaiian Tropic Tropi-cool Cooling Mists Collection from Designer Parfums

  • Best Brand Licensed Adult Apparel Product or Range (sponsored by Sara Miller London): Coca-Cola Motosports Collection for Primark from Brand Alliance

  • Best Brand Licensed Gifting Product or Range (sponsored by The National Gallery): Keith Haring Collection from Caran d’Ache

  • Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Natural History Museum): Morris & Co Tableware from Spode

  • Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing): Laura Ashley SS23 Collection for Mamas & Papas

  • Best Brand Licensed Electrical &/or DIY Products or Range (sponsored by Golden Goose): Laura Ashley China Rose Appliances from MY VQ

  • Best Brand Licensed Home Décor Product or Range (sponsored by Pink Key Licensing): Natural History Museum Collection from Dunelm

  • Inspired Innovation Brand Licensed Product or Range Award (sponsored by CAA Brand Management): House Beautiful Fitted Bedroom Furniture Collection from Homebase

  • The Sustainability Brand Licensed Product or Range Award (sponsored by Products of Change): Van Gogh Museum Sneaker Collection from Cariuma

Retail Awards Categories

  • Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk): Primark

  • Best Department Store or Mixed Retailer of Licensed Brands (sponsored by Metrostar): Boots

  • Best Supermarket of Licensed Brands (sponsored by The Smiley Company): Iceland

  • Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity): DFS

Property Award Categories

  • Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe): Van Gogh Museum

  • Best Licensed Lifestyle Brand (sponsored by Spring Fair): House Beautiful

  • Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands): Laura Ashley

  • Best Licensed Food or Beverage Brand (sponsored by London Stationery Show): Baileys

  • Best Licensed Fashion or Talent Brand (sponsored by Seminal): Sara Miller London

Brand Licensing Ambassador of the Year 2024 (sponsored by 5) Louise French, senior vice president, business development and operations, Beanstalk

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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