Anime series brings Ichiraku Ramen to more than 25 locations across the U.S.

License Global

April 1, 2024

2 Min Read
"Naruto" takeover at Silverlake Ramen.
"Naruto" takeover at Silverlake Ramen.Pat Kim

Los Angeles-based restaurant, Silverlake Ramen, has partnered with “Naruto” for a nationwide restaurant collaboration, March 30 through July 7. The partnership between “Naruto” and Silverlake was curated by experiential restaurateur, Andy Nguyen, of Happy Hours Group, the creative director of the project, overseeing the integration of the anime brand and ramen restaurant across the U.S. 

All locations of Silverlake Ramen in California, Nevada, Georgia, North Carolina, Washington and Texas will feature “Naruto”-themed décor and menu items. Silverlake’s flagship store in Los Angeles will create an immersive “Naruto” experience, bringing the series’ Ichiraku Ramen restaurant to life through exterior graphics and interior decorations.

The themed menu will feature Silverlake’s popular item, The “Classic” Ramen (pork, creamy pork stock, bean sprouts, spinach, green onion, seaweed, black garlic oil and a seasoned egg) with a Narutomaki Fishcake. The “Classic” Ramen will be available in two combos. Combo one will include a “Naruto” and Silverlake Ramen collaboration headband; combo two will include a T-shirt with original Naruto artwork. Visitors also will be able to purchase exclusive “Naruto” merchandise, including T-shirts, hoodies, bags, hats and headbands, as well as themed dishware.  

Related:Fan First: Brand Extension Strategies in Anime

“Working with a series as iconic as ‘Naruto,’ I knew we would need to find an equally high-caliber restaurant group to build a successful partnership,” says Nguyen. “Silverlake Ramen is the perfect partner to help bring Ichiraku Ramen to life. Ramen is such an important part of telling the ‘Naruto’ story, and this team is the best in the business.” 

Silverlake Ramen hosted a grand opening celebration March 30 at its flagship store in Los Angeles (2927 Sunset Blvd.), with Nguyen and “Naruto” executives in attendance. A limited number of Naruto Onigiri (Japanese rice balls) for customers in attendance were available on a first-come, first-served basis.  

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