Corona Extra, HEYDUDE Collaborate for Footwear Collection

Three footwear styles are hitting the market.

License Global

April 25, 2024

1 Min Read
The Hudson HEYDUDE Corona sneaker.
The Hudson HEYDUDE Corona sneaker.The Joester Loria Group

The Joester Loria Group has brokered a deal between Corona Extra and footwear brand, HEYDUDE, for a limited-edition collection of footwear.

“The Corona Extra x HEYDUDE footwear collaboration perfectly captures the essence of both brands’ chill lifestyle,” says Debra Joester, president, The Joester Loria Group. “The collection features iconic Corona design elements and colorways and the marketing will engage both brands’ loyalists with an innovative, multimedia campaign.”

The HEYDUDE x Corona collection includes the classic Wally (Navy/White) and Wendy (Natural White) silhouettes and HEYDUDE’s new court-style sneaker, the Hudson. All styles will be available online and select retailers starting May 1.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like