G Fuel, Gearbox Celebrate Gamer, Duke Nukem, with Energy Drink

G FUEL and Gearbox Entertainment Company celebrate fictional gaming character, Duke Nukem, with Ego Boost, a new zero-sugar Energy Formula available at GFUEL.com. Fans can purchase the cherry, orange and pomegranate flavor as a 40-serving standalone powder Tub as well as a limited-edition collector’s box, which includes an exclusive shaker cup and other Duke Nukem collectibles. G FUEL also produced a special video series to accompany the launch of Ego Boost, starring influencer, Logan Chitwood, as Duke Nukem and narration provided by Jon St. John – the original Duke Nukem voice actor.  

“G FUEL always aims to give our fans a competitive edge in whatever they do, and you won’t find a video game character that defines ‘edge’ quite like Duke Nukem,” says Bryan Crowley, chief executive officer, G FUEL. “We matched Duke’s in-your-face personality with a delicious, new flavor combination that’s as refreshingly bold as he is.” 

For three decades, Nukem has captivated gaming audiences with his unique blend of adult humor and explosive action.  

Each G FUEL x Duke Nukem Ego Boost collector’s box includes a 40-serving tub of Ego Boost, a 20-ounce Duke-approved atomic bomb-shaped shaker cup and an exclusive set of Duke Nukem x G FUEL stickers.  

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“Duke helped revolutionize the first-person shooter genre in the 1990s, and he’s a character gamers around the world continue to connect with,” says Sean Haran, chief business officer, Gearbox. “Partnering with G FUEL helps us bring him to life and build on that connection in a whole new way.”