Neymar Júnior Joins with Fun Brands

Neymar da Silva Santos Júnior, considered one of the best soccer players in the world, joins forces with Fun Brands, a Miami, Florida-based beverage company, to announce a new collaborative venture of innovative, all-natural spirit- and wine-based cocktails and zero-alcohol mocktails launching in Brazil later this year. 

“This is a great opportunity for me to celebrate in a new way with my fans worldwide, creating possibilities for connection beyond soccer, which is my life,” says Santos Júnior. “I want to share the flavors of Brazil that I love the most with my soccer fans at home and around the world in a different and irreverent way. The idea of also offering non-alcoholic beverages greatly attracted me to the venture.” 

Fun Brands develops low-sugar, low-calorie beverages with all-natural ingredients. 

“The partnership with Neymar Júnior will focus on the ‘Tastes of Brazil,’ a country of incredible flavors, and globalize in collaboration with a large company in this segment,” says Joe Peleg, founder, chief executive officer, Fun Brands.  

The new beverage brand will launch with low- and no-alcohol varieties first in Brazil and thereafter in strategic global markets.