JLG to Rep Eggland’s Best

The Joester Loria Group has been appointed by U.S. egg brand Eggland’s Best to extend and build the brand’s equity and increase awareness.

April 6, 2018

JLG to Rep Eggland’s Best

The Joester Loria Group has been appointed by U.S. egg brand Eggland’s Best to extend and build the brand’s equity and increase awareness through non-core product extensions.

JLG plans to launch an integrated brand extension program for Eggland’s Best across categories including kitchen tools, appliances, publishing and select consumables.

Eggland’s Best has see 19 years of exceptional growth, bringing in more than $800 million in retail sales in the U.S. in 2014.

Eggland’s Best eggs are produced regionally in 37 states and delivered fresh, and supported year-round by a well-funded and fully integrated marketing campaign. 

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