Crumbs Bakes Up Coffee Line

Crumbs Bake Shop has tapped White Coffee to develop a line of packaged and single-cup coffees inspired by its gourmet cupcakes.

This new line of coffee products will feature three flavored coffees reminiscent of Crumbs' most iconic cupcakes–Red Velvet, Blackout and Hazelnut–as well as a dark and medium roast.

The line will be available in the second quarter at supermarkets, mass merchants, wholesale clubs and independent food stores across the U.S.

"This new line of coffee perfectly complements our baked goods and will bring the Crumbs Bake Shop experience not only to current guests but also to new customers across the country," says Edward Slezak, interim chief executive officer and general counsel, Crumbs Bake Shop.